Things Ghost Will Never Do: Sell You to Yahoo! for $1.1 Billion
Who Owns Your Data? Chances are... Not You.
When you use services like Facebook, Twitter, Instagram, Tumblr, Medium or even WordPress.com - the reality is that both you and all of your data are owned by a commercial for-profit company. What are the goals of such a company? Let's grab the most basic definition possible from Wikipedia:
"A for-profit corporation or for-profit company is a corporation that is intended to operate a business which will return a profit to the owners."
Put simply: These companies exist to make money, so they're always selling something. If you're using a web service for free, you're the thing that's being sold. You're either being sold to advertisers (ala Facebook/Twitter) or you're about to be sold to someone else, who in turn will probably sell you to advertisers (Instagram => Facebook / Tumblr => Yahoo!).
Corporations exist to make as much money as possible to make their owners rich.
There Are Alternatives, and They're Growing
Last year Dalton Caldwell succesfully completed a crowdfunding campaign which raised more than $800,000 for App.Net - An incredibly exciting social networking platform which sells a service to users, instead of selling users to advertisers. (Here's an invitation for a free account, if you want to try it)
Maxwell Salzberg raised more than $200,000 for Diaspora, an Open Source decentralised alternative to Facebook. For a long time, it was one of the most-funded projects ever to appear on Kickstarter.
And now there's Ghost. On track to become the 2nd most-funded Open Software project of all time on Kickstarter.
Ghost is a non-profit. We'll make money from our premium hosted service, but we'll use 100% of the money to make Ghost better and pay people to work on it. We won't distribute any profits to shareholders, because there won't be any shareholders. A non-profit has trustees who don't own shares, they just oversee the company. We literally won't have anything for Yahoo! to buy.
The Ghost blogging platform is free. It always will be.
We'll be launching Ghost with a Tumblr importer. So if you'd rather own your data instead of giving it to the purple dragon of doom - Join us.
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LAST MINUTE FLASH SALE: We're giving 50 backers 50% off 50 copies of Ghost for the next (slightly-more-than) 50 hours! Tell your friends who've been on the fence about the £10 level that they could grab themselves a great deal if they're very quick!Estimated delivery:
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YOUR OWN COPY OF GHOST: Thanks for helping make this project a reality. The software will be released by digital download to Kickstarter backers before anyone else. NOTE: This project is being funded in Great British Pounds, but you CAN back it in your own currency from anywhere in the world! Woo! £1 is around $1.50.Estimated delivery:
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THE QUICKSTART GHOST PACK: You get an early access copy of Ghost. You'll also get to RESERVE YOUR USERNAME on the TryGhost community website, which will be the home of Ghost themes, plugins, support forums, documentation, and user profiles. You also get THREE MONTHS FREE on our hosted service so you can set up a public blog in mere seconds. If you want the best and easiest way to launch a blog with Ghost, this is it.Estimated delivery:
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EARLY BIRD MEANING OF LIFE SPECIAL. The first 100 backers get access to the Ghost Founder Pack at nearly 30% off! This is limited to the first 100, once they're gone - they're gone!Estimated delivery:
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THE GHOST FOUNDER PACK: You get an early access copy of Ghost, reserve your username on the community website. You also get SIX MONTHS FREE on our hosted service and a FOUNDER emblem forever marked next to your username on the community site. You will be listed as a contributor on the first public release of Ghost - etched into history.Estimated delivery:
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THE GHOST SUPER VIP PACK: You get an early access copy of Ghost, reserve your username + founder emblem on the community website, listed as a contributor on the first release. You also get access to private WEEKLY DEVELOPMENT RELEASES as we build Ghost, and ONE YEAR FREE ON OUR HOSTED SERVICE. This means you'll be using Ghost and giving us feedback on it at least 3 months before anyone else.Estimated delivery:
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THE DEVELOPER SPECIAL: You get everything in the super VIP pack, but you also get access to the Ghost Nightly releases as well as the Theme and Plugin documentation *as we write it*. We'll help you get started with developing themes and plugins on top of Ghost and we'll promote one of your products for ONE YEAR on the official Ghost website.Estimated delivery:
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THE ELITE DEVELOPER SPECIAL: You get everything in the Developer Special, but you also get a top-secret email address that gives you direct, priority access to the Ghost development team. We'll help you convert your blog (or your themes) to Ghost, and ask you to help us with planning the official Ghost open marketplace. Oh, and you're also invited to our launch party in London.Estimated delivery:
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SPONSOR A GHOST RELEASE: Being a release sponsor means we'll name a release of Ghost after you and thank you publicly on our blog, social media channels, and newsletter (with your logo and link) when it goes out. Not only that, but you also get everything in the Elite Developer Special! We'll organise with you which release you'd like to be a part of, and you'll be featured heavily when it goes out.Estimated delivery:
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THE IRONIC BACKER SPECIAL: If Ghost is successfully funded, I will get a large (like, coffee cup radius) tattoo of the WordPress logo! I'll make a video of it and send it to you. Presumably you'll publish it on the internet, so all can revel in my humiliation. You'll also get everything in the Elite Developer Special. See? Even if you don't like the idea, you can still help. HATERS GONNA... BE PRODUCTIVE.Estimated delivery:
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THE OFFICIAL GHOST PARTNER LIST: You don't just believe in this early version of Ghost, you believe in the vision and what it stands for. Being a Ghost partner means you will be a part of all our launch activities and gets your logo + link on every page of our site and newsletters for at least the next year. We'll help you convert (or set up from scratch) one Ghost blog and feature you as a case study on our site. And, of course, you also get everything in the Elite Developer Special. Put your company firmly behind backing this open source project and it won't soon forget you.Estimated delivery:
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THE SILVER PARTNER LIST: After the wild 8-day sellout success of the initial Ghost Partner List, we're bringing you the Silver Partner List. We now have 8 more slots for companies who want to get behind Ghost in a very real way. Being a Ghost Silver partner means you get your logo and link prominently on the 'Partners' page of the website as well as in the newsletters for our major and minor releases for the next year. You'll also get a logo/link in the final Kickstarter update of the campaign. We'll help you convert (or set up from scratch) one Ghost blog and feature you as a case study on our site. And, of course, you also get everything in the Elite Developer Special.Estimated delivery:
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