About this project

What is Mindset Vertical? 'Mindset Vertical' is the first solo exhibition of artist Jerrell Conner (creator of The Red R) in over 5 years. It will be the most ambitious art show that the artists has ever put on. This project is about the characters of the book... more specifically their thoughts, ideas, and perspectives. Story is key, but rich characters make the story. The artist wants to create an art show exploring the lives, experiences, and beliefs of the diverse and eclectic mix of characters from the books. His goal is to create 13 large portraits (5' tall) painted of each of the main characters from the story. Coupled with the paintings will be brief descriptions and quotes from each character, delving a bit deeper into their psyche. Along with the paintings there will be animations breaking down the evolution of the characters over the years, as well as a process book documenting the steps of each piece and the story behind each character. But this project is more than just creating art that hangs on a wall and writing up an explanation to be pinned next to it... It seeks to bridge the gap between the artist and the art patron and art fans. YOU the patron and the fan not only have the power to help this dream project become a reality, but you can get involved in the actual creative process directing the artist as he creates some of the pieces, and depending on which reward option you go with you can even have custom artwork of YOU created by the artist for the show!

What is The Red R?  The Red R is an art movement that Jerrell has been working on for over 10 years now. Initially Jerrell's first Kickstarter project was going to be to complete the next issue of his Graphic Novel series called 'Revelations', but some interesting doors have opened up for him to pursue the story and characters in a different light. The 'Mindset Vertical' show has now become his FIRST Kickstarter project and will be an important piece in gaining momentum to start up the book series again, which has been an off-and-on project for the past few years as Jerrell has been immersed in 9-5 art jobs and clusters of freelance gigs and development projects. The funding of this project not only means new Revelations art in an exhibition again, for the first time in years, but it also is the FIRST major step back into the realm of Graphic Novels and Comics for Jerrell, to complete his post-apocalyptic trilogy.