Lots of Updates!
Last Monday, we launched this campaign without knowing what to expect, but with $250k raised, the response has been simply amazing. A lot can happen in a week and we did not anticipate such a great response in so short of a time. This opens up the doors for us to try to accomplish things we did not expect to be able to do for the first run of units, so we're really excited to announce some updates!
New Reward Tiers
Some of the most common requests we've received have been from people who want to support us on Kickstarter but can't afford any of the existing tiers. We heard you loud and clear and in that light, we've added three new reward tiers:
· $1+ - Access to exclusive backer updates and our endless gratitude.
· $25+ - One gTar t-shirt designed by our insanely talented designer Maly. We'll be offering two designs to choose from in the coming weeks and you can vote on the colors.
We've also been hearing from developers and distributors who want to build apps for the gTar or purchase them in bulk, so we've added two more reward tiers:
· $499 - Developer Pack - One pre-production gTar to start tinkering with plus early access to our SDK. When we start shipping final production units, you'll have the option to send your gTar back for a new replacement.
· $3250 - Distributor Pack - Ten White gTars at a volume discount.
We’ve also extended the $399 reward tier to another 500 units, as we didn’t expect them to sell as fast as they did.
Little Kids Rock
About a year ago, we met with an amazing guy named Dave Wish. Dave runs an organization called Little Kids Rock, which buys and distributes tens of thousands of guitars every year into schools with limited music programs and offers students music lessons oriented around contemporary music. We knew right away that we wanted to work with Dave and LKR, but we weren't sure when we'd be able to.
With the success of this campaign, we're proud to introduce a new pricing tier that will allow us to do this even sooner than we originally thought. For $699, you can purchase two gTars - one of which will be delivered to your doorstep while the other will be donated to Little Kids Rock as part of a pilot program we'll be launching to explore the gTar's potential in the classroom setting. We're incredibly excited about this and hope that some of you will be able to participate!
After discussion with our team in China, we think it should be possible for us to provide a left-handed model. We’re currently working through the logistics and mechanical process of designing a pilot unit or two of a left-handed version. Before we fully commit to a left-handed model we just want to make sure we can build one correctly. We should know for sure by the end of the week!
Accommodating Different Phone Form Factors
There are a lot of rumors with regards to what the next version of the iPhone will look like. We have absolutely no information with regards to that, but we’ve designed the gTar in a way that will allow us to respond to changes if they do occur.
The gTar’s phone dock is a separate piece of plastic that clicks into the main assembly by a pair of clasps. It’s easy to disengage these clasps by using a flat head screwdriver to simply pop the dock out. The cavity in the body of the gTar is being designed in such a way that larger/different sized docks could be inserted.
Some rumors speculate that the next version of the phone will include a dock change. In response to this concern we’re making one small, but significant, change to the way that the dock insert works. We’ll be combining the electronics of the dock itself into the plastic insert rather than having it fit over the electronics. In other words, when you pop out the dock you’ll also be popping out the dock electronics. When a new version comes out we could then make a new dock with updated electronics to support the new version, which would be compatible with the gTar.
As we've said before, we'll be offering free shipping within the continental US. For our Canadian backers, shipping will be an additional $10 (this factors in the same subsidy we offer backers in the US).
We’re still investigating a good international shipping solution. The reality is that shipping such a large object internationally is not insignificant. Even after we subsidize the cost as we do in the domestic case the cost can be rather high. We’re working hard to find a good rate and we’ll provide an update at that point. Again, we really do appreciate everyone’s patience with the matter, as we would like to make it as manageable as possible for anyone to obtain a gTar.
For those of you who are eager to secure an early run gTar at the lower price tiers, please note that you can back the project at your desired reward tier and update the amount later for international shipping. If the cost turns out to be prohibitively high, you're still able to cancel your pledge before the campaign ends (we won't be mad).
Higher Volumes - New Color
While we’re a little ways away from 1000 units, we’ve easily overshot our expectations as it is! Increased volume will allow us to provide some new incentives to backers. If we hit 1k units, we'll offer a second color option for the gTar as well as potentially reduce the price. We’re already reaching out on Facebook and Twitter to see what kind of colors people are interested in and if we hit this goal, we’ll put out a backer survey after the campaign ends.
We have a renegotiation set up with our factory at 2000 units. While it's still a ways away now, you can expect price reductions across the board if we hit that goal. As mentioned before, once you pledge, you'll be locked into a reward tier. If we reduce the price, this will not be affected.
This has easily been the best week of our lives here at Incident. None of this would have been possible without the amazing support we’ve received. Please do continue to reach out as we get the best ideas from people like you looking to help us make the gTar better. It took us some time to catch up with all of the great feedback and inquiries that we’ve received since launching on Monday, but now we’re all caught up and working hard to get the gTar into your hands. And for any backers who are interested in the manufacturing process, stay tuned for an exclusive update coming in the next few days!
Idan + Team Incident
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Access to exclusive backer updates and our endless gratitude.Estimated delivery:
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One gTar t-shirt designed by our insanely talented designer Maly. We'll be offering two designs to choose from in the coming weeks and you can vote on the colors.Estimated delivery:
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Limited Early Bird - One White gTar and the distinction of being one of the very first gTar backers which will eventually retail for over $449.Estimated delivery:
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Developer Pack - One pre-production white gTar to start tinkering with plus early access to our SDK. When we start shipping final production units, you'll have the option to send your gTar back for a new replacement.Estimated delivery:
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One White gTar plus a t-shirt, stickers, and one song selection for the app (see FAQ). This is an opportunity to shape the gTar experience with music you love.Estimated delivery:
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Little Kids Rock Special - Two white gTars - one of which will be delivered to you, while the other will be donated to Little Kids Rock as part of an educational pilot program we're launching. See FAQ for more information!Estimated delivery:
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Distributor Pack - Ten white gTars at volume pricing.Estimated delivery:
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