We've launched an exciting new project of our own! Introducing the Kickstarter app for iPhone!

Funded! This project successfully raised its funding goal on February 11, 2012.

Making & Shipping

Update #19 · Jun 28, 2012 · 125 comments

We have shipped thousands of Docks and are working to get the rest out as fast as possible. We know you are very eager to have them. Will be shipping about 500 per day through July to wrap this up.

We have been working through a bottleneck at bead blasting and anodizing - our vendor could not deliver at our planned and expected speed. We brought on another specialty metal finishing company, they have jumped on it very fast to match our finish quality and have already started delivering. 

All the docks you see on these anodizing racks represent about 1/7th of what gets machined, anodized, assembled, packaged and shipped everyday.

As you can imagine, there is some friction in going from zero to mass production with parts that require this much work and precision - any machine marks and burrs have to be reworked or scrapped, anodizing that leaves a streak or the color is off has to be stripped and redone, off lasering has to be redone, circuit board assemblies that don't work are unbolted and swapped out, etc. We have 10x less fail QC than when we started production - it takes continual process improvements.

All cylinders - Our machine shops run over a mile in toolpaths every day of the week. Our anodizers are now hitting 500+ capacity per day in each of their three steps of glass bead blasting, electro-chemical micro polishing and anodizing. Lasering is turning around everything they receive in one day. When finished dock bodies arrive at our shop, we have 9 people dedicated to assembly, packaging and shipping - finished Docks are going out within 24 hours of their bodies arriving here.

Our custom compact USB chargers for the Dock+ versions look and work great, very glad we went to the extra effort to get them made and not go with 3rd party chargers.

If you need to contact us for an address change or anything else, please do so through kickstarter@elevationlab.com and not through kickstarter messenger, so our team or people can get back to you. More informal updates are posted on our Facebook page.

Thanks,

Casey + Elevation Lab

125 Comments

SwitchPad + Swapping USB cords

Update #18 - For backers only · Jun 12, 2012 · 86 comments

For backers only. If you're a backer of this project, please log in to read this post.

Real Artists Ship

Update #17 · Jun 4, 2012 · 63 comments

Today is a big day, we have shipped the first batch of Elevation Docks.

These are from our growing stockpile of parts and the rest will be going out in the coming weeks as bodies come back from machining, anodizing, and lasering - literally assembled, packaged, and shipped the same day they come into our shop. Power adapters for the Dock+ versions should be coming in next week so we can start shipping those too.

Many many thanks to all the people and vendors involved to make this happen. Having designed products for a lot of different companies, I know few nimble or focused enough to bring something from concept to mass production this quickly, especially on a product that doesn’t lend itself to fast or simple manufacturing methods. And thank you for your patience. There are big reasons why you don’t see a lot of complicated machined products with custom connectors - it’s very difficult and expensive, especially when done 90% domestically. There are many methods, like plastic molding, that are 100x cheaper and 1000x quicker to make. You just can’t ever match the precision look and feel of a fully machined part - Apple certainly knew this when they started making unibody MacBook Pros. If you are ever bored, try taking apart an Apple remote to see how they machined them.

iPhone 5 - Rumors are heating up about an iPhone with 176 more vertical pixels and smaller connector. As we have said before, we will make available either a new bolt-in, swappable circuit board or a bolt-in mount for the end of the new cord so these are future proof. Width should not be an issue - going from a 3.5” to 4” screen adds less than .25” width wise, and even less if it does in fact go to a 16:9 viewing ratio and they don’t stray from 326ppi Retina Display. Wouldn’t bet against Johnny Ive cutting fat from the bezel thickness either.

Thanks again,

Casey

63 Comments

Mfg + lasers

Update #16 · May 17, 2012 · 52 comments

Manufacturing update

The plastic support piece, that we changed the steel mold on, is now fitting great. PCB board assemblies are now working great. Custom A/C adapters are in full production now, should be done by the end of the month. All will be air shipped to us. We should be able to have all the pieces at the end of the month and start shipping on the 5th.

That's our custom extrusion we are machining over a mile of docks from. Its just .03" oversize the profile of the docks and this cuts machining waste by about half. The docks themselves are made with recycled aluminum.

Lasering

We are opening our lasering web app to everyone - lasering.elevationlab.com. Thanks to the folks who had beta tested it. You can enter your Kickstarter email and postal code to see your pre-order (this may take a few seconds under load), choose your docks that you want lasered and optionally get more. On the next page you can select a location for the art and upload your pictures.

Easy way: You can upload a black on white image in jpeg or png formats, no grayscale or photos, and select the location you want it lasered. We can burn at 600dpi, so your art should be at that level for best detail - please don't use a little 200x50 logo saved off of your website. Something like 1000x1000 pixels would be better.

Advanced users: Use our .ai template to place your vector art exactly how you want it and we will laser it at max resolution. Remember to outline text in case we don't have your font.

Lasering leaves a matte white mark. It is a subtle look on the bead blasted docks and very high contrast on the MatteBlack and limited edition colors. On those colored docks, I would err on the side of very minimal lasering if you choose to do it.

If you don't want to laser, worry not, the docks look gorgeous as they are.  It is $25 for setup + $10/dock for custom lasering on either the front or top of the dock. $35 + $15/dock for both positions. 

The lasering site will be up until May 25th. We will then have to lock everything down to start shipping. 

OtterBox Defender

As promised in our FAQ, the OtterBox Defender fits in the dock when you snip off the bottom flap, if you want to still use your flap (its not going to save your phone from water), send us an email and we will mill out the front for it - kickstarter@elevationlab.com.

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Again, for shipping address changes, please send to kickstarter@elevationlab.com and not through the Kickstarter messenger. Laser related can be sent to lasering@elevationlab.com


Thanks again,

Casey

52 Comments

Manufacturing

Update #14 · Apr 27, 2012 · 77 comments

We have three issues we are solving that are affecting shipping:

Plastic support - One of our molded pieces holding our connector needs to be shortened 0.2mm to make it fit better - the connector assembly cannot seat itself all the way down. The tool is in the process of being changed now.  Subtracting material from a molded part is a bit more difficult and time consuming than adding material because they must add steel to the tool by welding and then re-machining.

Circuit Board - We got our first small production run of PCBA's and they had quality issues. The main culprit was the soldering of the flexible FPC that connects our low-friction connector to the main board. We have adjusted the layout and the factory is building special fixturing and a PCBA test tool to make sure every one works before it ships to us. We err far on the side of risk mitigation and can't ship until we know the parts we send are working and durable. One luxury we don't have are a bunch of production Docks in the wild to see if and where anything fails.

USB power adapters - For the A/C power adapters for the Dock+ versions, we have been testing 4 samples each of 3 different models that we liked (as we mentioned in Update #9). After 1.5 months of real world testing, 3 different ones went bad. That makes all those a non-starter on our end. The good thing is we have kept working on our originally designed charger, intended for future use. We will now be going with it and we have a full court press on to get them made and certified asap.

In all, this is going to put us about 30 days beyond our expected date. We will be spending a small fortune to air ship pallets of parts that are delayed coming from Shenzen.

If you need to change your shipping address, no problem, just email us your info to kickstarter@elevationlab.com and we will take care of it for you.

On the very brightside

Our custom low friction connector assembly is working great. These are technical, high-precision metal and plastic parts that are flat out difficult to design and make. We are the only company to have done this. We think you will be pleased and it will be worth the wait.

Audio sounds louder when its in the dock, especially on hard surfaces like your desktop. Our through-dock acoustic holes are doing their job.

Crushing metal. Stateside we are running like Secretariat. The guys at Treske Machining are doing an impressive job - they have gone to great lengths to dial in their toolpaths and processes to make gorgeous, perfectly machined, toolmark-free and deburred parts. You would think the glass bead blasting and anodizing would hide toolmarks, but it doesn't. That is why the machining has to be so good - and you will all see their work for yourselves soon. They will continue machining as we solve the other issues, so we should have a big inventory of machined bodies by that time.

Here are is quick update video I made of a working sample production Dock

Pressure cooker. You do not know stress until you have a successful KS project. I have had these recurring dreams of the whole internet outside my apartment with pitchforks and torches if we shipped late or the parts were crappy. And everything is magnified - any hiccups cause world-ending lows; when things go right, it's mass euphoria. The Gantt chart I made pre-Kickstarter had a solid 4 week buffer if anything like this had to be re-tooled or changed. At this bigger than expected scale, each of the dependent steps takes longer, so that buffer time goes away and any modifications affect ship time. Looking forward to my first solid night of sleep in 4 months when we can get that first Dock out the door.

Special thanks to Dan Day, our talented and tireless electrical engineer that has seen this project through. Having worked on much more difficult projects like debugging Intel chipsets, he has been meticulous with layout and signal integrity on these docks. An audiophile, you can thank him for the Japanese made ceramic EMI filters, designed for high-end audio, that are on the Dock+ versions. Dan will be taking his skills back to Intel next month and we wish him great things. 

Thanks, 

Casey

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12,521
Backers
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Funding period
Dec 13, 2011 - Feb 11, 2012 (60 days)

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  • Pledge $59 or more

    3726 backers

    Get your own Elevation Dock in glass bead blasted finish (like on Apple unibody Macs). These will later retail for $90 if the project gets funded. CNC'd from solid aircraft aluminum, low friction connection, USB out. [US shipping included, add $20 for international]

    Estimated delivery: Apr 2012
  • Pledge $79 or more

    4179 backers

    Get the Elevation Dock+ in glass bead blasted finish. The Dock+ adds shielded Line Level audio out plus USB power adapter. These will later retail for $120. [US shipping included, add $20 for international]

    Estimated delivery: Apr 2012
  • Pledge $85 or more

    1956 backers

    Get the Elevation Dock+ in anodized Matte Black finish. The Dock+ adds shielded Line Level audio out plus USB power adapter. [Shipping included, add $20 for international]

    Estimated delivery: Apr 2012
  • Pledge $118 or more

    1918 backers

    **Newly Added** Back Multiple Rewards: Select this level, add the total of the rewards you want, and enter that as pledge amount. For example, if you want two Matte Black Dock+ and one SunOrange Ltd Edition Dock+, you would enter $320 in the pledge amount (85+85+150=320). We will email you when funding is complete to reconfirm your order exactly. [USA shipping included, add just one $20 charge total for international shipping]

    Estimated delivery: Apr 2012
  • Pledge $150 or more

    196 backers

    Get a special LimeGreen or SunOrange anodized Elevation Dock+ with lasered serial numbers. These beautiful finishes subtly change color at different angles and are exclusive only to KickStarter backers in this limited run. [We'll get your color choice when the project ends. Includes USA shipping, add $20 for international]

    Estimated delivery: Apr 2012
  • Pledge $250 or more

    229 backers

    MultiPak: Get one limited edition LimeGreen Dock+ and 2x standard Elevation Docks for yourself or to give to friends and family to step up their docking experiences. [We'll get color choices from you when the project ends. Includes USA shipping, add $50 for international]

    Estimated delivery: Apr 2012
  • Pledge $500 or more

    178 backers

    ProPak: Get 2x Matte Black Dock+, 2x standard Docks, plus both the limited edition LimeGreen and SunOrange Docks. Outfit everybody with the best dock made for the iPhone. [Includes USA shipping, add $50 for international]

    Estimated delivery: Apr 2012
  • Pledge $2,000 or more

    5 backers

    **New** Reseller Pack - Get 15 standard Docks and 15 Dock+, both in bead blasted finish and in premium retail packaging. Tremendous discount from retail. [Insured USA shipping included. International shipping arranged by buyer]

    Estimated delivery: Apr 2012
  • Pledge $5,000 or more

    13 backers

    **New** Distributer Pack - Get 100 standard Docks in bead blasted finish and in premium retail packaging. You will have these long before any other vendor. Retail is $90. [Insured USA shipping included. International shipping arranged by buyer]

    Estimated delivery: Apr 2012
  • Pledge $10,000 or more

    8 backers

    **New** Distributer Pack+. Get 70 standard Elevation Docks, 62 Dock+ in bead blasted finish, and 25 Dock+ in Matte Black. All in premium retail packaging. Tremendous discount from retail. Email if you would like to customize this or do a higher level. [Free insured USA shipping. International shipping arranged by buyer]

    Estimated delivery: Apr 2012