Urban Cycling Sentinels,

900 of you have received Defenders, 800 more are in our warehouse in Connecticut and being shipped daily to customers. Check out our latest shipping update.

Slava's Apartment, or 3rd Party Manufacturing? DIY Manufacturing, or Mass Production? These are all tough decisions we've made to build our company for the long haul. Read more at blog.bikegotham.com.

Want to see Defenders in your local bike shop? We've received orders from bike shops in NY, San Antonio, Portland, Minneapolis, Milwaukee, and DC. After we get Defenders to our current customers, we'll be shipping to bike shops near you. If you're friendly with a local bike shop, let us know.

To Serve and Protect (Cyclists),

Team Gotham

Read More about The Defender Assembly Line

Beloved Bike Warriors,

So much to tell.  We value your time, which is why we keep these concise and to-the-point:

Brad is a Manufacturing Machine:  He spent the last two weeks overseeing production, and made these educational, entertaining, and hilarious video series to bring you in the loop.  Check out the 2nd Best Video Gotham Has Ever Made!

Defender Deliveries: We're getting close.  Very close.  Some early birds have started receiving lights.  To learn when you (and Slava's dad) will receive bike lights, Check Out the End of Our Latest post.

Audrius the Arse-Kicker: Please welcome our newest teammate, Audrius - cyclist and software extraordinaire.  He redesigned that sexy knew blog you're about to look at.

Take the Streets!

Slava, Brad, +Audrius

Why can't we be friends?

Defenders Have Entered The Building!

The first 140 Defenders just showed up to our warehouse in Connecticut. Photos are coming. In the meantime, check out our beautiful photos from the assembly factory to see what precision means to us:

Click here for Precision Assembly Photos and Shipping Update.

Also, Slava goes to InterBike this week - the biggest bike tradeshow in Las Vegas. He is staying "The Terrible Hotel and Casino". It costs $23.65/night. Trust that your Kickstarter funding is being spent very, very carefully.

There are a lot of bike shops that asked to carry Gotham products. First we fill custom orders, then we fill bike shop orders.

Love,

Slava & Brad

PS: If you're at InterBike, call Slava at 617.752.BIKE.

There are more where this photo came from:

Beloved Backers,

The massive gears of the industrialization have started churning, and they're creating beautiful Defender Bike Lights.  Hundreds will be built this week, thousands this month. Our website is down, along with millions of other GoDaddy hosted sites but we didn't want to keep you waiting so:

Click Here To See Manufacturing PHOTOS In Action (with Captions).

We're sending surveys to get your addresses this week, and deliveries will begin at the end of September.

Continue to be awesome.

Slava & Brad

(and like us on Facebook to see more production photos)

Friends,

This update is a quick one as Slava and Brad are overseas managing the production.  Please see our latest update and photos of our product packaging: http://blog.bikegotham.com/2012/08/26/gotham-and-the-goliath-mass-production-and-shipping-update/

Love,

Slava & Brad