This month has been truly amazing and exhausting. Words really can't explain what its meant to us to get the idea out into the world at large. We've had such a good time, sharing our approach tot he project and toys in general, hearing your thoughts and concerns, sharing in some of the angst and grief that went along with the process, and creating some common ground of our own to talk around. The experience has been spectacular in every way.
Thanks to everyone for the kind words and support in the aftermath. The greatests things I can say about the Kickstarter process is it makes you commit whole-heartedly to your idea and its an excellent platform for connecting with people around an idea. You either jump into the deep end and swim or you sink. There's no way to prepare for how much work it was going to be once you've started. Its a lot for two guys and we wouldn't have made it as far as we did without the help of a lot of pivotal people who dug deep and committed to it as well. We certainly weren't prepared for the amount of social networking that goes into a campaign and how difficult it would be to get the right kind of press. Niche press and bloggers just aren't enough for the kind of money we were asking and its very difficult to create an audience for anything in 30+ days.
The Hero Project survey is going well and we're getting a lot of reinforcement of what you liked and what you didn't. Generally, people like the project as it is, which makes it a bigger challenge moving forward, but we're going to invest the time into exploring it and understand all the possibilities. We've had a lot of people sign up for the newsletter via the survey, so we're glad that you'd like to hear where things are headed. In the interim, some people are asking for Hero Project stuff, so we'll be setting up a Zazzle store to let you get the few things that are a bit more 'reproducable' than the figure. We'll be putting that revenue aside to help fund the project moving forward. You can also get some free stuff at our Flickr gallery to download and use as screen savers or print as you please. (I dropped the Rama paper doll in there this morning, if anyone wants to try it out).
Many of you have been asking if we can produce a small run of figures to meet the current requests for approximately 350 figures. As we mentioned in the set-up, there is literally no way to get a small run of functional action figures. The two primary barriers are (1) the steel molds used to mold durable parts, and (2) the minimum order quantity (MOQ) for this item (which is currently 5000 figures). This means that for us to even get one functional figure, we need buy and make those steel molds AND buy 5000 finished figures. Those two things were a huge chunk of the asking amount and much of the rest was some fairly nice reward items and the cost of mailing them to you. We could try to make prototype figures as you see in our photos, but they would break very quickly (I'd wager that it would be broken during mailing for most of you) and each is hand painted, so they would chip. But most importantly, they'd need to be hand assembled by a model maker and would likely cost in the hundreds or even thousands of dollars each. We'll be reaching out to some of the folks we know that have taken alternative paths for manufacturing for feedback. We'll also be requoting it with different vendors to see if we can get that MOQ number down to something manageable. The whole thing is limited by the laws of supply and demand.
It looks as if we have access to this project page, for now, but we'll be migrating all our discussion and updates to www.gogodynamo.com and our Facebook page so keep an eye out for us there. We'll be contacting you directly via the newsletter as things begin to come into focus.
Thanks again for the support and good vibes. Onward and upward.
With our eternal gratitude,
Wayne and Tucker