Estuaries® is a collection for today’s women which takes traditional ideas of swimwear and adapts them to the city living.
Thank you ALL for supporting our campaign launch this July 2012. !We are truly amazed and touched by the generosity of our friends and family who supported us in reaching our funding goal! There's 2 days left now, any extra funds we receive will go towards hiring models for our booth at the Miami tradeshow and launching website/ e-commerce. This extra perk will help us tremendously!
Keep spreading the word and don't forget to like us on Facebook
Much love to you ALL!
Sneak preview of our lookbook here : Estuaries LookBook
Estuaries® is a lifestyle collection for today’s women which takes traditional ideas of swimwear and adapts them to a culture of self-expression and city living. Inspired by coastal bodies of water, the collection is a seamless merger of fashion and sport. The collection offers pieces that can be worn inside or out - sunbathing at an exotic beach, at Central Park, on a hotel rooftop, or layered under a t-shirt, and as lingerie - integrative to the city lifestyle. The use of carefully-selected designer fabrics offer exciting details, textures, and shapes that enhance a woman’s silhouette - resulting in loved pieces admired for its effortless wear-ability, its versatility and how much it adds to her wardrobe and lifestyle.
How did we get started? Well, of course it started with a dream, a love for life, adventures and the freedom of self-expression. So amidst travels and sun-soaked moments, we found it was really difficult to find a decent swim suit to match our lifestyle. I mean, how many bikinis did we have to try on in order to find one that was reasonably modern, actually wearable and fits well? Don’t we deserve to wear a suit that made you feel/look good AND could be worn for more than one occasion? We knew this was something we had to do for ourselves and for our sun-loving friends.
So at last, Estuaries is born.......
On this journey in creating this collection, we are humbly asking for
your kind support. The first phase of any business requires such
attention to all details - from brand consultations to hiring the
right showroom, to creating marketing campaigns, materials and
strategies, exhibiting at the Miami Swim show and participating on the runway - Your support will help us with an amazing launch of our brand.
Estuaries is ready for the next level :)
Thank you for taking the time to discover who we are. And we
appreciate your support in emerging American designers who design and
produce their goods in the USA.
Here are samples reward you could receive:
From flat sketches to wearable pieces, carefully selecting materials that works with design and function.
Thank you for being a part of our dreams.
with gratitude and aloha,
Zhu Ru & Layla
It will be accumulated in an account to be used towards our marketing/launch campaign.
This a ALL or NOTHING fundraiser, so Estuaries will only receive the funds if the amount is fully funded. This means your account will only be deducted IF we reach this goal.
Great question and many have asked it. If we don't reach the 13K goal, nobody is charged for their contribution. There is no profit by anyone or any company and the $ does NOT disappear into a black hole. You just are not charged. It's simple - no goal, no funds at all. I think it is KICKSTARTER'S way of encouraging artists/designers to work that much harder to build a network of supporters. I totally agree with the process.
Kickstarter is a crowdsource funding platform that helps fund creative projects. If the funding goal is reached, the project creator receives the funds pledged by everyone. If the goal is NOT reached, no funds are received and backers are not charged.
pledged of $13,000 goal
seconds to go
Jan 27, 2012 - Mar 3, 2012
Pledge $1 or more
Your name will be honored and credited on our website as a supporter for our first collection launch. ***this reward level is added to ALL rewards below****Estimated delivery: Aug 2012
Pledge $6 or more
Exclusive Invitation to our "friends and family" sales event ****this reward level is added to ALL rewards below****Estimated delivery: Aug 2012
Pledge $18 or more
A 5x7 postcard size - hand drawn sketches of our designs. Memories are made of these.Estimated delivery: Apr 2012
Pledge $25 or more
10 backers Limited (45 of 55 left)
A beautiful handmade card created by our graphic artiste friend.. inspired by the sun, warmth and love.Estimated delivery: Apr 2012
Pledge $35 or more
A everyday, anyday Estuaries drawstring pouch made of designer fabricEstimated delivery: Apr 2012
Pledge $45 or more
A specially made keychain w/Estuaries logoEstimated delivery: May 2012
Pledge $50 or more
(10%) Credit code to be used towards swimwear of your choiceEstimated delivery: Aug 2012
Pledge $60 or more
Estuaries canvas tote bag - can be used for the beach, for groceries, for whatever you want :)Estimated delivery: Jun 2012
Pledge $65 or more
A soft everyday Estuaries t-shirt.Estimated delivery: Jun 2012
Pledge $70 or more
(20% off) Credit code to be used towards swimwear of your choiceEstimated delivery: Aug 2012
Pledge $100 or more
A lovely beach-y towel w/Estuaries logoEstimated delivery: Jun 2012
Pledge $145 or more
A comfy and portable inflatable beach chair. It's a really sweet concept :)Estimated delivery: Jun 2012
Pledge $155 or more
An exclusive signature mesh T-Shirt w/zipper detail. It's a T-Shirt. And Bag.! Double awesomeness. 3 sizes avail in black or eggshell color. Unisex.Estimated delivery: Aug 2012
Pledge $275 or more
A signature (ultra soft, ultra nice) Estuaries sarong wrap. It's triples as a sarong, a towel, or a wrap dress.Estimated delivery: Aug 2012
Pledge $350 or more
0 backers Limited (5 of 5 left)
A special invitation to our next Photo Shoot. Get behind the scene - bright flashes, models, music, food and champagne. It's a fun time!Estimated delivery: Jun 2012
Pledge $500 or more
4 backers All gone!
A surprise gift just for you ! It’ll be related to water, skies and the sun. We'll make sure you’ll like it and you’ll have use for it :)Estimated delivery: Jul 2012
Pledge $2,000 or more
A personalized and custom fabrication of swimwear made especially to fit you and your lifestyle + a special surprise giftEstimated delivery: Aug 2012