March 1st marks the beginning of Movement 2 at What Happens When!
Backers, diners, guests and friends: thank you all for your support and invaluable inspiration!
This movement was inspired by backer, Becky Fitzhugh, who shared her childhood memory of searching for comfort foods during winter: a reflection imbued with springtime longing.
"During late winter, occasionally spring days will pop through, when the snow would melt and you could smell the green again."
We fell in love with this image and pushed the fantasy of hunting through winter while bits of spring peek through to new heights. In this movement you’ll find yourself on a whimsical romp through our fantastical forest. Experience it under Elle’s oversized pine needles and hidden animal tracks, listen to Geek Squad's otherworldly 8-bit jungle beats, and taste John's imaginative, hearty winter flavors.
A combination of "Where the Wild Things Are" and a cabinet of curiosities, Movement 2 is full of earthy surprises. Enjoy!
pledged of $20,000 goal
seconds to go
Jan 5, 2011 - Apr 6, 2011 (90 days)
Pledge $5 or more
Your name on the wall at What Happens When
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Your name on the wall at What Happens When + 1 bottle handmade artisanal Fennel salt by Chef John Fraser
Pledge $100 or more
Your name on the wall at What Happens When + a packaged set of handmade artisanal salt trio by Chef John Fraser: Fennel, Chai Curry, Paprika Coffee
Pledge $250 or more
All of the above + the 'What Happens When Making' zine: a hand bound best-of photo collection (includes food photography and candid-behind-the-scenes-shots of the making of What Happens When)
Pledge $500 or more
All of the above + 3 printed menus from What Happens When with enclosed recipes of every dish from our kitchen (sent to you monthly)
Pledge $1,000 or more
All of the above + a 3 month selection of original soundscapes from What Happens When (delivered monthly in limited edition designed packaging)
Pledge $2,500 or more
All of the above + dinner for two from Chef John Fraser on the closing night of your choice at What Happens When (reward is transferable) + the What Happens When Anthology (a collection of photographs, drawings, anecdotes, and hidden recipes that document the 9 month installation)