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Funded! This project successfully raised its funding goal on April 6, 2011.

Valentine's Day at What Happens When

Update #5 · Feb 18, 2011 · 2 comments

First off, we'd like to say thank you to all our backers: for your support, sharing your love stories, and for helping us design Valentine's Day. Thanks to you, it was perfectly LOVE-ly here at What Happens When. Your stories were the evening's parting gift, along with a night filled with Ring Pops, heart cut-outs and a special four course menu in the form of a cootie catcher. Our inspiration? Your stories, blushing and a photo of Emilie's dad from 1961!

For our blushing-inspired installation, and with a $150 budget, Elle decided to create an impact by spending the money on fabric to make the space more intimate. She achieved this by creating a gradient ceiling made of silk triangles The gradient ranges from hot pink to deep purple and hangs in a diagonal pattern from the ceiling's 500 hooks. The 88 yards of fabric cost $143 and the installation took 12 hours with both Elle and Emilie cutting strips away into the night and into the wee hours of the morning fueled by garlic knots and coffee.

menu

1st
potato skins
Wheat beer fondue, pickled sausage, sorrel

or

brussels sprouts
king trumpette mushrooms, lentils, feta cheese

2nd
scallops
cucumbers, clams, dill

Or

cod
sunchokes, truffles, endive

3rd
lamb
barley, leek, chestnut

or

sirloin
cauliflower, shallots, bone marrow vinaigrette

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dessert
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prix fixe $92

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Stay up to date with our process:
http://twitter.com/WHWRestaurant
http://www.facebook.com/pages/What-Happens-When/142501072473317

More soon!

XOXO,
What Happens When

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Comments

    1. Missing_small

      Creator Susan Landor Keegin on February 18, 2011

      I just LOVE what you are doing. Can't wait to be there in real life next trip to NYC.

    2. Fb_profile_picture.small

      Creator dorothy koppelman on February 18, 2011

      As perhaps only a low level suporter, I was not qualified to get a notice of the Febraury l4th celebration. I would like to have come because on Feb. 13, 1943, my husband, a WW11 soldier and I were married. Perhaps you can put me on your mailaing list.? also, www.chaimkoppelman.net and www.dorothykoppelman.net

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Funding period
Jan 5, 2011 - Apr 6, 2011 (90 days)

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  • Pledge $5 or more

    169 backers

    Your name on the wall at What Happens When

  • Pledge $25 or more

    174 backers

    Your name on the wall at What Happens When + 1 bottle handmade artisanal Fennel salt by Chef John Fraser

  • Pledge $100 or more

    53 backers

    Your name on the wall at What Happens When + a packaged set of handmade artisanal salt trio by Chef John Fraser: Fennel, Chai Curry, Paprika Coffee

  • Pledge $250 or more

    4 backers

    All of the above + the 'What Happens When Making' zine: a hand bound best-of photo collection (includes food photography and candid-behind-the-scenes-shots of the making of What Happens When)

  • Pledge $500 or more

    7 backers

    All of the above + 3 printed menus from What Happens When with enclosed recipes of every dish from our kitchen (sent to you monthly)

  • Pledge $1,000 or more

    0 backers

    All of the above + a 3 month selection of original soundscapes from What Happens When (delivered monthly in limited edition designed packaging)

  • Pledge $2,500 or more

    1 backer

    All of the above + dinner for two from Chef John Fraser on the closing night of your choice at What Happens When (reward is transferable) + the What Happens When Anthology (a collection of photographs, drawings, anecdotes, and hidden recipes that document the 9 month installation)