time has gone by so fast and counting hours instead of days forces up this feeling of time passing by faster and faster. tomorrow the situation will have changed. no more curiosity about the kickstarter indicator but work on reward delivery and all the things involved.
so now i stop the time for a moment before the counter goes down from 20 to 19:
when my daughter lisa pressed the start button 4 weeks, 4 and a half days ago i was really excited what would happen. i had informed many friends via facebook and wished the project would take off like a rocket from the beginning. unfortunately this didn't happen but - better than nothing- we started like a cyclist with flimsy legs faced by a huge mountain stage like alpe d'huez in france. i hoped that kickstarter would take notice of our project and someday put it in on their start page. unfortunately this also didn't happen - which is no real surprise as our project even was rejected by kickstarter on the first try and only jumped in by incredibly good luck - but something else happened. more and more people from overseas backed our project and more and more online magazines and web forums wrote about and discussed our project. on the way up to the finish line of this long mountain stage more and more spectators pushed us up the hill and with increasing speed confidence dominated doubts. this was so exciting and only comparable to these rare minutes in a big race when you feel that you're gonna win from a hopeless situation. but this kickstarter project is not measured in minutes but in hours, days and weeks and the experience of being supported by so many people worldwide is worthwile investing so much time and work.
before we started the project i had the idea that we had to mix virtual reality on kickstarter with real life because of the unbelievability of magnic light and so we went to a small fair trade not far away from our home town with the smallest and cheapest booth but the maximum audience possible. i think this was a good decision because people can see that you exist in reality, so if you ever do a campaign like this consider to present it in real live and not only on the web.
while we climbed up the hill and got closer and closer to the finish line the project and our backers which are the only ones that move the kickstarter indicator became like good friends asking many questions, giving so much feedback and encouraging to move on. without this support i would never have plucked up all my courage and go to berlin and even to taiwan from one day to the next to make more than a kickstarter project from this.
i didn't notice the moment we passed the 100% border because i was far away and offline in taipei and now this good friend has only 20 hours left. it's not important how far we get above the finish line because we now really have the chance to build this product so many people regarded as one of these internet fakes. i am convinced these people have contributed much to the success of the magnic light project because a controverse discussion is much more interesting and reaches much more people than a normal success story.
and i want this story to go on which means we're not just gonna sell the idea but work on it and build it up in future. feel invited if you have refreshing ideas how to move on.
but to wipe away the sentimentalities on the last remaining hours of my good fried here i have the final technical magnic light news:
since we want to invest some more in magnic light and also pre-invest in the kickstarter version we plan to solve the problem of limited side view on the opposite side by a more complex led-lens part. since many tires are too thick to get the light above, we'll have some light passing below the rim reaching the opposite side (only interrupted by the spokes which is less than 1%). this will work for more than 80% of the wheels, except when you have high-profiled rims. this means all of you that have pledged for a double version to be visible from both sides can decrease their pledge to the single version (or give the remaining lights to a good friend) because magnic light (front and back light) will be visible from both sides. i have no actual pictures but they will follow here the next days and for today i hope you will be able to figure out in your mind.
thank you very much - and have a nice sunday,