De La Calle® is a t-shirt clothing label focused on the U.S.-Latino youth market, action sports, urban fashion, culture and its music.
De La Calle® is a veteran & minority owned clothing brand based in San Juan, Puerto Rico, primarily geared towards the US-Latino youth market, the biggest minority and demographic age group in the United States today and the foreseeable future.
I seek your collaboration for the costs of: manufacturing DLC's new t-shirt collection, logistics, freight, custom brokerage, transportation and storage. This is going to be a limited edition collection of 5 designs, 540 tees per design for a grand total of 2,700 tees, to be manufactured in Colombia and sold wholesale and online.There is a real need to bring a brand such as DLC to the masses, one that offers and provides U.S.-Latinos with a brand they can call their own and with the type of common representation that will fill a huge void, allowing that ever-growing demographic group to unite into one cohesive unit.
Why is a brand focused on the U.S.-Latino youth market a viable option:
Because De La Calle speaks of the same type of savvy, smarts and survival instincts the world over and it's a brand that transcends color, race, language and credos. It also offers a sought-after identity that's all inclusive, very easy to understand, concise and to the point.
While the brand is in Spanish, it's not focused on any particular nationality, race or ethnic group. What DLC do offer is a street-savvy identity that's ageless and universal in nature, with the ironic twist (some might even called it subversive in today’s charged political climate) that it's in Spanish. Our logo is a black sheep. Why? To highlight the uniqueness of the individual that rocks De La Calle; he who creates his own path and follows only his shadow.
Important Market Facts:
Did you know that if the U.S. Hispanic market were its own country, its purchasing power would make it the 13th largest economy in the world? That the United States has the 2nd biggest population of Hispanics worldwide? Only Mexico (112 million) had a larger Hispanic population than the United States (50.5 million).
Latino youth represents 20% of the total U.S. teen population, accounting for over 15% of the total U.S. population and over 51% of the total U.S. demographic growth. In fact, more than one-third of all U.S. Hispanics are 18 or younger, and half of all Hispanics in the U.S. are under 26 (2010 U.S. Census). Not only that, but their number of teens is expected to increase by 62 percent as compared to 10 percent growth in the number of teens overall, meaning that in 10 years 62% of all teens will be Hispanic.
Truth is, U.S.-Latinos continue to be under-served, in spite of the fact that we are the biggest minority in the U.S. and are continuously growing tenfold by the day. We possess a very robust purchasing power -especially among the youth- and yet, we do not even have one brand that speaks to us, or rather one that speaks directly to all of us as one.
This huge untapped market has been not only grossly under-represented, but has been continuously demanding to be acknowledged with the type of brands they can all identify with and call their own. Having become the biggest minority group in the United States, Latinos are positioned and ready to steer the market during the course of this century.
Many different tribes, one flag:
De La Calle
If you belong, you are duty bound
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Pledge $25 or moreYou selected
You'll have the option of receiving one of the t-shirts available at: www.delacalle.storenvy.com (to be sent as soon as the pledging date finishes, shipping costs are included). Or, a t-shirt from our next t-shirt collection, the one I will use your pledge to produce (ship as soon as I receive them). Hit me with an email request for a preview of those designs. Available sizes are: Small, Medium, Large & XLarge.Estimated delivery:
- (30 days)