Update #18: Happy Chinese New Year to everyone!
What we have accomplished in the last 30 days:
- Tooling was completed
- Trial 2 shots were injected for all parts
- Created 10 fully assembled T2 samples of the EscapeCapsule
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Built new website ( i.e. works better on iPhones ;-p )
- Celebrated New Year's with our love ones
- Attended the Consumer Electronics Trade Show in Vegas baby!
- Designed and prototyped the packaging
- Visited family in North America
- Celebrated June's Birthday!
Recently we have had a few people express their disappointment in the delayed timeline based on the original estimated delivery date. We really get your frustration as we are right there with you. This is our main focus in life right now and each day it is delay has a huge impact on us as people. When we posted the project we had a very optimistic timeline from our engineers, and if all had went according to plan, we would have been in production and shipping products before Christmas. As the old saying goes: "the best-laid plans of mice and men often go awry." That is to say, the most carefully prepared plans often go wrong. In hindsight, it would have worked to have add a few months to the production schedule in the event of potential delays. In this case our tooling drawings were complete and we were already meeting with the vendor before our Kickstarter project completed. Upon inspection the vendor was concerned about some of the small sliders in the tool cavity. There was a lot of back and forth communication... Essentially the factory was unwilling to cut final tooling until it was proven that the tooling concept would be workable for mass production. This meant we had to create a prototype tooling to prove our concept for mass production. Prototype tooling is a lot less expensive but ultimately takes just as long to create as normal tooling (approximately 45 days). After the proto-tool was complete, it then took several weeks to test inject parts to ensure the tool concept's reliability. This was a major delay that we could not have foreseen. Often there are challenges when dealing with a factory's internal tool engineers and their experience of what is or is not feasible. The prototype tooling worked just as Kaspar and Stefan had intended, and as a bonus we learned a lot about general problems with flow marks, venting and filling that we could address before we made the final tooling. Our second key delay was in the over mold tooling as we realized we could adjust a few small parts that would dramatically improve sound quality for making normal phone calls. We felt this was a very important improvement. Along the way we have also encountered a few small setbacks that were unforeseen, such as sourcing the super thin membranes that do not require us to make a minimum purchase order of 500 kilos or more. Our sound membranes are tiny and 500 kilograms of this material would serve to create billions of membranes. Not to worry, we have that sorted as well. One important point to note is that we are a tiny start up company, and even though our factory likes us and our product, we are not a big priority when they have orders from other clients that turn over hundreds of thousand of units. Lastly, communication between adjustments and refinement with the factory simply takes time so making changes is sometimes longer than we've planned for.
CES was an unbelievably intense, amazing, inspiring and exhausting event. For 4 days straight we were overwhelmed with people who were interested in our product - the press, individual buyers and wholesale distributors world wide. We even had one individual fly from Japan just to meet us at the show. (Toshi you ROCK!) We received our T2 samples which were sent straight from the factory just in time to demonstrate them at the show... We have to say they are beautiful. They withstood being immersed in a fish bowl for 9 hours each day during the show. We're happy to report that based upon the quality of the T2 samples, we got a lot of interested customers, retailers and distributors that we need to follow up with. Our priority to is get the product made and in your hands, and it looks like soon after that... the EscapeCapsule will be out in stores. Our biggest challenge is to figure out how to make enough for the demand. At the show people were consistently complimenting us on our design. They are initially impressed by how well the touch screen works through the case. Also, as they put it, our case is interesting because it bridges the gap between a fashion case and a fully covered rugged case. I.E. they really thought it looked cool. Ohhh! and we got to meet Seth Green, which was super cool.
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Funding Successful
This project successfully raised its funding goal on September 21, 2011.
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YOU ROCK! Thank you for your support in turning this product into a reality. This is a really important moment in our lives and we really appreciate you being a part of it. You will be listed you as a contributor on our website.
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GET CONNECTED: Get a custom rubber lanyard designed by Catalyst specifically for wet environments in your choice of black, green or white (glow-in-the-dark) for $6.50 plus $3.50 for shipping & handling. Use it for your EscapeCapsule, camera, cell phone or anything you need to secure. For multiple purchases, please click this reward multiple times.
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EVERYBODY LOVES A T-SHIRT: Thank you for supporting us in getting our first product launched. We will send you a Catalyst T-shirt in the size of your choice for mens (M, L, XL, XXL) or women (XS, S, M, L) for $16.50 plus $8.50 for shipping & handling.
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THE GREAT ESCAPE: Pre-order the EscapeCapsule (which will retail for $70) in your choice of black or blue with a Catalyst Lanyard for $44 plus $6 shipping & handling. Check out our project video to see the video/sound quality inside the EscapeCapsule.
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KICKSTARTER ONLY EDITION: Pre-order the EscapeCapsule in a "Kickstarter Green" housing over a white glow-in-the-dark shock-absorbing rubber bumper. You will also get a matching glow-in-the-dark lanyard and a special graphic thank you message from June and Josh printed on the lid for $74 plus $6 shipping & handling.
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SHARE THE LOVE: Pre-order the Kickstarter edition green glow-in-the dark EscapeCapsule and a regular EscapeCapsule in your choice of black or blue plus get 2 Custom Lanyards and a Catalyst T-shirt for $117 plus $18 for shipping & handling.
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THE FULL DEAL: Pre-order the Kickstarter edition green glow-in-the dark EscapeCapsule plus 2 more EscapeCapsules in your choice of blue & black and get 2 Catalyst T-shirts and 3 Custom Lanyards for $160 plus $25 for shipping & handling.
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ANGEL SUPPORTER: We think you are a pretty special human being and we love you! Your generous support will have a big impact on our ability to launch the EscapeCapsule. In return, we are going to give you an iPhone 4 32G unlocked and 10 EscapeCapsules in your choice of colors. On that note, we want you to be involved in picking the color of the next EscapeCapsule, which we will send you when available. And furthermore, we felt it would be fun to talk about colors after a brief tour of the factory, so we are going to include a trip to Hong Kong so you get to see where the product is made. We will fly you from LAX to HKG and put you up in a hotel for 7D/6N. While in Hong Kong, we will take you out for a beach BBQ and a night out on the town for dinner and drinks. Also, there are a few hidden beaches, waterfalls and epic rock climbing spots that we would love to share with you. Sound fun? Of course, it's the ultimate escape!
Project By
Josh Wright & June Lai
Last Login 05/30/12
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Catalyst is the co-creation by friends Josh Wright and June Lai. Josh is a product designer with extensive experience in lifestyle and action sports products. June complements Josh as an accomplished adventurer with a background in international finance and business who has led cross-border deals in industries from biotech to the world’s largest financial institutions. Together Josh and June have rock climbed, boarded, flown, surfed, hiked, jumped, swam, and chilled out in some rugged and exciting destinations around this gorgeous world.
Catalyst is a reflection of who we are and what we do in life.
Wow, This is what I really want to here from you. I agree with Alan, we are a team. We really need to know the progress, because I think this is the KS about. We go through all the progress 'together'. I believe for some of us it is a new experience, and if you are facing some issues we might give you feedback or help. Anyway, thanks for the update Josh and June.
Great update. Thank for sharring all this information. For my part, I understand that you take all the time you need to realize the best product you can. Kickstarter doesn't work like a giant store. You need to be patient because everything needed to be created.
you guys have done so much work! I can't believe i missed out on reading this update... oops... :)