About this project
The time of The Lovers has begun. On the heels of Cassidy Haley’s first full-length album, The Fool (2010), comes the next album endeavor, The Lovers. Cassidy’s previous release saw success last year after being fan-funded through Kickstarter. In the first week of release, the album reached #78 on the iTunes rock chart, and the music video for the album’s second single, “This Time,” was a featured video on Logo TV’s NewNowNext Pop Lab. Now Cassidy is set to work on his next album, The Lovers, but he is once again turning to Kickstarter. This time, he’s starting with a goal of $7,000 to set up his own, in-home recording studio and buy the necessary equipment. This way he can produce everything himself for this and all future releases. Ever grateful for his fans, Cassidy is offering incentives from a celebratory UStream to advance digital or physical copies of the album to an behind-the-scenes All Access Pass on the album-making process to a private show! And that’s not all: our first goal is $7,000. However, if it is surpassed--allowing for further promotion of The Lovers--and reaches $10,000, Cassidy will raffle off 10 prizes to randomly selected Kickstarter backers. If the goal is surpassed and $15,000 are reached, he will also host a special Truth or Dare UStream.
Thanks so much for all of your continued support.
UPDATE 08.23.11:
Congratulations! You all reached the first goal of $7,000 in less than ONE DAY! That is absolutely amazing and something you should all be proud of. With that money, Cassidy will be able to set up his own home studio with the purchase of a new computer, software and recording equipment.
But we're not done yet: now we move on to the second tier of our goal and will be raising $10,000 to help raise promotion costs for THE LOVERS, including the printing of the CD and the creation of all new merchandise! We’re well on our way to the ultimate goal of $15,000 (and the Truth or Dare UStream).
Remember, once we hit the $10,000 goal, Cassidy will raffle off 10 exclusive prizes to randomly selected Kickstarter donors including a big and beautiful personalized painting, a phone call with Cassidy to discuss life and anything else you would like or even get a personal serenade, ANY cover song of your choice recorded by Cassidy Haley, mixed and delivered as an mp3, and a collector’s package of THE LOVERS merch similar to the THE FOOL and the THIS TIME collector’s packages. (yet to be created but sure to be awesome!). No amount is too small to be entered into the raffle, and every dollar counts! by donating anything to the campaign you are automatically entered, so all you have to do is promote the campaign and donate as little as a dollar!
Thank you for helping to make this album come to life!
UPDATE 09.02.11:
We officially hit the second goal of $10,000 and still have 14 days to go to hit the REAL goal of $15,000! Now, in addition to the purchase of the new studio equipment, Cassidy has raised funds to get THE LOVERS printed, purchase merchandise, and cover promotional costs.
Thanks to everyone who has already contributed to make this album happen by donating and spreading the word. By reaching $10,000, the raffle is officially ON. Anyone who donates or has donated to the Kickstarter fundraiser will be entered to win one of 10 exclusive prizes, including a personal phone call with Cassidy, any cover song of your choice recorded by Cassidy and sent to you as an mp3, and a collector's package of THE LOVERS merch. No amount is too small to be entered: even a $1 donation will get you entered into the raffle.
And now we move on to the third, ultimate goal of $15,000 to support Cassidy through the process of making the album so that he can fully focus on the album. Once that goal is reached, Cassidy will do a special "Truth or Dare" UStream with everyone who has donated to the fundraiser where he will answer all of your questions and do all of your dares (within legal limits, of course!).
Looking forward to seeing you all at the Truth or Dare UStream!
FAQ
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191
Backers
$16,610
pledged of $7,000 goal
0
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Funding Successful
This project successfully raised its funding goal on September 16, 2011.
Pledge $1 or more Pledge $1 or more
A thank you letter expressing my sincere gratitude for your contribution. Every dollar counts in the creation of THE LOVERS album and it's only with your help that I can continue to share my music with the world.
Pledge $10 or more Pledge $10 or more
Celebratory U-Stream Access. Join me in the celebration of funding THE LOVERS album! There will be singing, dancing, wine, special guests, and much more! Plus a thank you letter.
Pledge $20 or more Pledge $20 or more
THE LOVERS t-shirt. Plus access to the celebratory U-Stream and a thank you letter.
Pledge $25 or more Pledge $25 or more
Advance digital download of the new album, THE LOVERS. Plus THE LOVERS t-shirt, U-Stream access, and a thank you letter.
Pledge $30 or more Pledge $30 or more
Advance physical copy of the new album, THE LOVERS. Plus a digital download of the new album, THE LOVERS t-shirt, U-Stream access, and a thank you letter.
Pledge $35 or more Pledge $35 or more
Personalized, signed copy of the new album, THE LOVERS. Plus a digital download of the new album, THE LOVERS t-shirt, U-Stream access, and a thank you letter.
Pledge $50 or more Pledge $50 or more
All Access Pass to Album Process. You'll get access to everything that goes on during the album process - photos, new music, emails, everything behind the scenes! Plus a signed hard copy of the album, a digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $75 or more Pledge $75 or more
Handwritten lyric sheet - song of your choice. Plus an All Access Pass to the album process, a signed hard copy of the album, a digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $100 or more Pledge $100 or more
Personalized thank you on THE LOVERS album liner notes. Plus a handwritten lyric sheet - song of your choice, an All Access Pass to the album process, a signed hard copy of the album, a digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $200 or more Pledge $200 or more
Personal phone call. We can talk about anything you'd like. Or I'll sing you a song if you'd like. Plus a personalized thank you on THE LOVERS album liner notes, a handwritten lyric sheet - song of your choice, an All Access Pass to the album process, a signed hard copy of the album, a digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $300 or more Pledge $300 or more
Personal video session. We will do a personal video session where I can give you advice, sing you a song, give you guitar lessons, anything (well almost anything..) you'd like! Plus a personalized thank you on THE LOVERS album liner notes, a handwritten lyric sheet - song of your choice, an All Access Pass to the album process, a signed hard copy of the album, a digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $500 or more Pledge $500 or more
Small Personalized Artwork (12"x 9"). Plus the personal video session, a personalized thank you on THE LOVERS album liner notes, a handwritten lyric sheet - song of your choice, an All Access Pass to the album process, a signed hard copy of the album, a digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $750 or more Pledge $750 or more
Personalized Cover Song as MP3/Video. I'll cover any song you pick. Or if you want me to write you a song, I can do that too! Plus a small personalized artwork, a personal video session, a personalized thank you on THE LOVERS album liner notes, handwritten lyric sheet - song of your choice, an All Access Pass to the album process, a signed hard copy of the album, a digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $1,000 or more Pledge $1,000 or more
Large personalized artwork of your choice (23" x 18"). Plus a phone call, personalized thank you on THE LOVERS album liner notes, handwritten lyric sheet - song of your choice, All Access Pass to the album process, signed hard copy of the album, digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $2,000 or more Pledge $2,000 or more
Living room concert (flight included for US show). I'll fly to you and perform for you and your friends anywhere and anytime you'd like. Plus a large personalized artwork of your choice (23" x 18"), phone call, personalized thank you on THE LOVERS album liner notes, handwritten lyric sheet - song of your choice, All Access Pass to the album process, signed hard copy of the album, digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Pledge $3,000 or more Pledge $3,000 or more
Lifetime VIP Pass. Free concert tickets to any show, plus a living room concert, a large personalized artwork of your choice (23" x 18"), phone call, personalized thank you on THE LOVERS album liner notes, handwritten lyric sheet - song of your choice, All Access Pass to the album process, signed hard copy of the album, digital download of the album, THE LOVERS t-shirt, U-Stream Access, and a thank you letter.
Project By
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having made the daring decision to leave his successful fashion house, Skin.Graft, Cassidy has never looked back, spending the last two years working non-stop on his first and true love of music. And his choice has proven to be the perfect one. He formed his own record label in 2010, Sunshine Rebel Records, through which he releases his music, music videos, merchandise, and even an online magazine.
His first EP, Little Boys and Dinosaurs (released August 2009), reached #3 on the iTunes Electronic charts and garnered over 100,000 hits for his first music video, “Whiskey in Churches,” and a #3 spot on LOGO’s “Click List” for “Daylight Breaks,” his third single off of the EP. The album also staked claim as one of the Houston Chronicle’s “Top Albums of 2009,” alongside Kelly Clarkson, U2, Shakira, and Green Day. His full length debut album, The Fool (released July 2010), has created quite a buzz with such notable exposure as being featured on the home page of Yahoo!Music, an interview with NBC, and multiple write-ups on AfterElton (LOGO’s flagship website), The Fool was produced by Anita Hyde and engineered by Matt Forger, who engineered Michael Jackson’s Thriller, and features guest musicians such as former Doobie Brother Chet McCracken and Larry John McNally, who has written music for The Eagles and Bonnie Raitt.
Since the release, Haley has played numerous successful shows, including one with Madonna’s guitarist Monte Pittman. Most recently, his performance at Galveston Pride was written up as one of Houston’s best shows of 2010. His song, "Daylight Breaks" was recently featured on "So you think you can dance" and he has just released a new self-produced single, "Champagne or Suicide" to rave reviews. The incredible support of his fan base has allowed him to achieve a level of creative output and sustainability that is unheard of for an independent artist in their second year of performance.
