About this project
What What (In the Butt): THE MOVIE is a feature film based on the classic YouTube video "What What (In the Butt)" which has been viewed over 40 million times and counting. This Musical/Fantasy/Comedy will feature live-action characters in a colorful cartoon world with an abundance of guest stars. Loosely based on The Wizard of Oz and The Muppet Movie, the film will deal with themes such as homophobia, greed, fame, compassion, bullying, empowerment, and many others.
We'd like to raise money to make a very polished short film that looks and feels like a trailer for the finished film. We will use the trailer as a tool to get the finished film produced (much like the big budget feature film Machete started out as a fake trailer in the Tarantino/Rodriguez film Grindhouse). The trailer will be featured on YouTube and promoted throughout the web both as a standalone viral video and a stepping stone to the full-length movie.
The original video has been mentioned in The New York Times, Entertainment Weekly, CBS News, CNN, The Hollywood Reporter, TV Guide, The Huffington Post, The Washington Post, The LA Times, E! Online, MTV, VH1, The Onion, NME, Gawker, Billboard, and it's been featured on hit television shows like Comedy Central's South Park and Tosh.0.
We'll attempt to get as many guest stars as possible in the trailer, including: Johnny Depp, Leonardo DiCaprio, Prince, Lady Gaga, Janet Jackson, Madonna, Marion Cotillard, Neil Patrick Harris, Daniel Tosh, Gene Wilder, Pee-wee Herman, Elvira, Richard Simmons, and many others!
Information about the original "What What" video (including press and videos):
http://www.specialentertainment.com/brownmark-films/
The Offical Samwell website:
http://officialsamwell.com/
FAQ
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5
Backers
$126
pledged of $20,000 goal
0
seconds to go
Funding Unsuccessful
This project reached the deadline without achieving its funding goal on August 9, 2011.
Pledge $25 or more Pledge $25 or more
A Special Thanks credit at the end of the trailer and on the project website.
Pledge $50 or more Pledge $50 or more
A Special Thanks credit at the end of the trailer, on the website, and a Thanks credit in the feature film upon its production.
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An autographed photo of Samwell, as well as a Special Thanks credit at the end of the trailer, on the website, and a Thanks credit in the feature film upon its production.
Pledge $500 or more Pledge $500 or more
An Associate Producer credit at the end of the trailer and on the website, a Special Thanks credit at the end of the feature film upon its production, a copy of the trailer on DVD, and a personalized autographed photo of Samwell.
Pledge $1,000 or more Pledge $1,000 or more
A Co-Producer credit at the end of the trailer and on the website, a Very Special Thanks credit at the end of the feature film upon its production, a copy of the trailer on DVD, and a personalized autographed photo of Samwell.
Pledge $2,500 or more Pledge $2,500 or more
A Producer credit at the end of the trailer and on the website, a Very Special Thanks credit at the end of the feature film upon its production, a copy of the trailer on DVD, and a personalized autographed photo of Samwell.
Pledge $5,000 or more Pledge $5,000 or more
An Executive Producer credit at the end of the trailer and on the website, a Very Special Thanks credit at the end of the feature film upon its production, a copy of the trailer on DVD, and a personalized autographed photo of Samwell.
Pledge $10,000 or more Pledge $10,000 or more
A "Presented By" credit at the beginning of the trailer and on the website, a cameo in the trailer, a cameo in the feature film upon its production, a Very Special Thanks credit at the end of the feature film upon its production, a copy of the trailer on DVD, and a personalized autographed photo of Samwell.
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Brownmark Films is a video production partnership between Andrew Swant & Bobby Ciraldo, whose videos have been downloaded over 45 million times and counting. Swant & Ciraldo's previous projects include the YouTube classic "What What (In the Butt)"; an award winning feature starring William Shatner called "William Shatner's Gonzo Ballet"; and the production of "Modus Operandi", a critically praised feature that screened at the AFI and the IFC.
