Set sail and let your books and movies float above your pillow.
My name is Brentt and I've been working on MÆST for a while now. I'd like to share with you why I designed it and what values I'd like to see embodied in its creation. And maybe you'd like to help me out!
Kickstarter works by allowing a group of like-minded fans to support independent projects, such as MÆST. If the monetary goal is met by the end of the fundraising period, the credit cards of my project's backers will be charged and they will be delivered a token of appreciation corresponding to the award tiers you see to the right - >
If my goal is not achieved, no money switches hands and no backers have to worry about a lost investment.
Times are changing and many of us no longer find ourselves watching movies in front of TVs, or reading books which were printed on paper. The iPad, particularly, has shifted our consumption of media to more comfortable places, such as our beds.
The reality, however, is that reading an eBook or watching a movie in bed is anything but comfortable. It usually involves gripping the iPad for long periods of time, performing elaborate balancing acts, or putting excess strain on your neck and back.
Why should doing something so relaxing be uncomfortable in the coziest place of your home?
The solution, of course, is to position the iPad in front of your face, allowing you to assume a natural state of recline. When searching for existing solutions, I found that previous designers had been solving an entirely different problem. They started with the assumption that the iPad should be rigidly affixed to a heavy, bulky arm with large knobs and joints - definitely not something people want to put up next to their bed.
If the activities we are most uncomfortable doing are also those that require the least interaction with the screen, why should a mount be designed with the assumption that rigidity is a necessity?
With this in mind, I set out to design something that feels as magical as the device it's holding, while working with, rather than against the force of gravity.
MÆST is Old English for mast, the pole that holds up a ship's sail. I feel this name highlights the values I designed into the product, besides simply describing my source of inspiration for the form. I intentionally chose the name to evoke old-world craftsmanship and care for construction and lifespan.
MÆST was designed in a simple and honest manner. Each material used takes advantage of its natural properties and allowed me to eliminate adhesives and hidden hardware, while greatly reducing the number of fasteners and non-user-replaceable parts.
Perhaps my most important focus in designing MÆST was to prevent it from becoming obsolete within one product cycle. This was achieved with a modular design, allowing for each part to be replaced as needed. In fact, I plan on producing cotton sails for additional tablets and eBook readers, and those which allow you to mount MÆST behind, rather than beside, your bed.
(current sail works with iPad and iPad 2 - possibly other similarly-sized tablets)
While I originally planned on having my design locally manufactured, I've decided it would be much more rewarding to craft each MÆST myself in San Francisco, CA. My goal is to raise money for the raw materials needed to produce the first batch of MÆST, while gauging interest in my design and seeking feedback from a wider audience. In the process I plan on designing additional sails to accommodate a variety of other tablets. I will post updates to my Kickstarter keeping backers informed of my progress and of any tweaks in my design.
Thanks a lot for your time and support - I'm really excited to share my experiences as I embark on my journey with Kickstarter.
- Brentt Blakkan
The white fabric "sail" that comes with this Kickstarter version of MÆST fits the iPad and iPad 2. Future sails will permit use with eReaders and tablets of various sizes. These sails will be 100% compatible with this version of MÆST and can be switched by simply untying the lower knot and sliding on a new sail.
The current Kickstarter version of MÆST is made for mounting beside your bed. I am working on a white fabric "sail" design which would aim the iPad towards the wall mounting brackets, allowing for you to mount MÆST on a wall behind your bed. This sail would be fully compatible with the other components of MÆST I am advertising on Kickstarter.
Each black wall bracket should be screwed to your wall using two wall-appropriate screws.
pledged of $740 goal
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Nov 25, 2011 - Dec 25, 2011 (30 days)
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MÆST handmade by me in San Francisco, CA. Add $25 for international shipping.Estimated delivery: Feb 2012