Exploring why young people across the United States have started a digital “devolution” by becoming vinyl record enthusiasts.
It isn't uncommon to see the everyday items of our past make it into the mainstream again, especially with young people. Clearly leisure suits, 8-Tracks, and gas guzzling land yachts never seemed to make it with the youth of today. Yet we are in the middle of the largest format revolution since the advent of the compact disc; except this time, young people all over the world are picking up a once forgotten format: vinyl records.
All throughout the United States, teens and young adults alike are doling out cash for vinyl re-issues of their favorite records, or even better, getting the latest artists and records on vinyl. In the age of digital downloads, mp3’s and compact discs, youth in America are embracing the analog experience in the biggest way since the 1970s.
The exact cause of this “digital devolution” is not entirely known. Is it that young people are becoming intrigued by the physical experience vinyl gives to the user? Or perhaps they are noticing a difference in the sound reproduction? Is this some fad or is it here to stay? No one knows just yet what the state of vinyl is now and what it holds in the hearts of millions across the country, but we do know that the vinyl experience is different for everyone who is involved. It’s time to find out exactly what is behind the black wax revolution.
Photographer Ben Meadors and writer Owen McCafferty are going to set out on a journey to discover what exactly is inspiring people all over the United States to buy vinyl, and share that journey with all of you.
By raising $6,500 Ben and Owen will travel to Portland, San Francisco, Chicago, Cleveland, and New York City, to photograph and interview young record collectors, record store owners, and the occasional vinyl buyer to ask them why they love records, and what keeps them buying.
After collecting the pictures, Owen will write a narrative to document their journey in a 180+ page, full color photo book to share with the world.
Your donations will contribute to the traveling expenses in each city, as well as help to print a small quantity of the books. Those who donate $165.00 or higher will receive a signed copy of the beautiful book autographed by both Ben and Owen. The initial copies will be specifically made and commissioned for donors. A few extra copies will be printed in hopes of having the book sponsored by a publishing company in order to have it distributed on a large scale in book stores throughout the world.
With enough funding, this project will bring the vinyl revival to the forefront, and give everyone a glimpse into this new culture that is taking precedence in the lives of music lovers everywhere. Your contributions will not go unnoticed no matter what size it may be.
We thank you greatly for your interest, and we hope you can help us make this project a reality.For more information regarding the project including contact information, news, and event details, visit www.BenMeadors.com/vinyl
No. Although we both share a love for vinyl, photography and writing, this project is more than just two guys who want someone to pay for their “vacation”. The New Face of Vinyl explores an important change in youth’s listening culture as their desires for owning and how they listen to music change. In an age of iPods and MP3’s, vinyl sales have started to increase at rates higher than ever before, and we feel it is important to document this change. Vinyl was once seen as an antiquated format, and now young people everywhere are embracing it. The projects intention is to explore why that is happening and how it’s effects are changing the music industry and popular culture.
Kickstarter is a well known, highly reputable funding site that allows people with aspiring projects to collect donations securely and legally. When you go to make a donation, your payment will be processed through Amazon.com (in order to make it as secure and safe as possible), and initially your card will not be charged. If at least $6,500.00 is pledged by July 31st 2011, that is when your card will be charged the amount you pledged. If the full $6,500.00 is not 100% pledged by July 31st 2011, your card will not be charged, and the project will not be funded at all. If you wish to pay by personal check, cash, or money order, please contact us directly at 440-823-3377 or firstname.lastname@example.org
We recognize that the cities we have chosen are Northern states, and we both understand that southern US states hold their own unique vinyl culture as well, but in order to keep traveling costs and printing costs to a minimum, we decided to go to cities we were familiar with, and were most easily accessible. If the project is successfully funded, we do plan to publish another book to include Southern states like Texas, Mississippi, Florida etc.
Publishing books privately, and having them printed is very expensive. The books that we plan to print will serve as a sort of portfolio to share with big name publishers both in the United States and abroad in hopes that it will be funded on a much larger scale, allowing mass publication at a price point that most people can afford, and possibly be distributed to retailers on a nation-wide scale.
30% of the $6,500.00 that is raised will go towards printing the books. The rest cover traveling expenses. Neither of us will be pocketing any of the money raised on Kickstarter. 100% of the funding will go towards the project.
No. Unless the book is picked up by a big name publisher, we will not be selling any of the copies of the book, and the $6,500.00 for the project is 100% for traveling and printing expenses.
Some of the most popular record stores in the country are located in these cities, and we also have connections there as well, which we feel will make this first book very interesting. As we stated before, we may be interested in expanding our choices for a possible second book.
pledged of $6,500 goal
seconds to go
May 2, 2011 - Jul 31, 2011 (90 days)
Pledge $10 or more
Your name will be listed in the Thank You section of the printed book, as well as being published on the project website.
Pledge $25 or more
You will receive your choice of special limited edition signed 4x6 print made especially for donors by Ben Meadors, a signed thank you note from both Owen and Ben, your name in the thank you section of the book, and your name on our site.
Pledge $50 or more
You will receive your choice of a special limited edition signed 8x12 print made especially for donors by Ben Meadors, a signed thank you note from both Owen and Ben, your name in the thank you section of the book, and your name on our site.
Pledge $165 or more
You will receive a limited first run edition of the book signed by both Ben and Owen, a signed 8x12 of your choice, a signed thank you letter, and a mention in the thank you section of the book and on our website.
Pledge $250 or more
You will receive a signed copy of the book, 2 signed 8x12’s of your choice, a signed thank you letter, and a mention in the thank you section of the book and on our website.
Pledge $500 or more
You receive the book, 3 signed 8x12 prints of your choice, a signed thank you letter, your name in the book and our site.
Pledge $1,000 or more
You receive 2 copies of the book, 2 signed prints, a detailed section in the book with your picture and a small introduction as to why you contributed, and a detailed entry on our site.
Pledge $3,000 or more
You will get 2 signed copies of the book, 3 prints signed by Ben, a full page thank you with picture in the book and on our site to tell why you contributed, Skype/phone call from Ben and Owen to give thanks, and a signed special thank you note.