HM Magazine is fighting to stay in print. This campaign, while focused on a new t-shirt, is so much more than creating a shirt to wear.
I want to keep HM Magazine in print in spite of the poor economy and the hurting music industry and the scaled-back marketing world in environment where new technology expands the way we can deliver new content. We have expanded our delivery of content (covering the Christian hard music scene) in a variety of ways for over a decade (the hmmag.com website, online/digital editions of each issue since 2007, twitter, facebook, myspace and our iPhone app). We plan on stepping it up with a new cross-platform app (iPhone, iPad, Android, etc) that will deliver the content each new issue of HM Magazine. While it may not make sense to go digital to save print, we believe that by creating a new revenue stream (in addition to the traditional subscriptions + newsstand sales + advertising) that we'll bring health to our magazine's business model. In other words, helping our digital side expand and grow will keep our print side afloat.
Here's our plan: We've acquired programming and development of the HM Magazine app. This will put a new, full issue of HM Magazine on the iPhone, iPad, Android and most other common platforms before this summer (probably as soon as our next April/May/June issue). This will be sold in iTunes and other online outlets for an average of $1.99 per issue.
Our campaign to roll this out will include purchasing and giving away two iPads to raise awareness, excitement and buzz regarding the new apps. We will not only be marketing this in the pages of our own HM Magazine, but in a print ad in Alternative Press as well.
We hope to raise enough money with this t-shirt project (in other words, exceeding our project goal) so that we can fund this promotional campaign properly.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $750 goal
seconds to go
Feb 19, 2011 - Mar 21, 2011 (30 days)
Pledge $5 or more
HM wristband, sticker collection and collector's cards. Features our round HM logo stickers, "Worship at Full Volume" stickers (a set of 3), a "Worship at Full Volume" bumper sticker, a sticker in the shape of an iPhone (promoting the HM app) and a wide red silicone wristband (with the phrase "Worship at Full Volume" embossed on it).
Pledge $10 or more
A strategy session (about editorial coverage in the pages of HM) via a phone call from HM Magazine editor Doug Van Pelt. (Good in continental US only, unless you'd be okay with skype for an international call).
Pledge $15 or more
A one-year subscription (4 quarterly issues) to HM Magazine. This is good for both the print magazines that will arrive in the mail as well as the online/digital edition (you'll be sent a username and password to access that). This reward, like the others that follow* which include a subscription, can be transferred to a friend or other party.
Pledge $20 or more
HM Army Shirt. Red, white and (black) logo as seen above on the front of a soft black T-shirt and your name listed on the back in white type. If you so choose, you can receive a shirt but opt-out of having your name printed. You must specify if you want your name omitted, however. These will be available in all popular sizes (including Youth Large, Adult Small, Medium, Large, XL, XX and even a couple giant sizes (3x, 4x and 5x).
Pledge $25 or more
Your choice of any one item in the HM online store (includes ceramic coffee cups, tote bags, posters, wristbands, stickers, shirts and hoodies). Anything that we have in stock in your size qualifies. (We keep most popular sizes in stock, but some items remain as limited sizes in the store after being discontinued.)
Pledge $30 or more
Conference call with HM editor Doug Van Pelt and one of the following: Josh Scogin (The Chariot); Mike Reynolds (For Today); Michael Bloodgood (Bloodgood).
Pledge $50 or more
3-year subscription (4 issues per year for a total of 12 issues) delivered via post to your address. Also includes digital/online subscription for the same 3-year period (which includes access to all of our online issues in the archive).*
Pledge $100 or more
A lifetime subscription* to HM Magazine and its "brother publication" - Heaven's Metal Fanzine (which currently comes out 6 times per year). Also includes access to digital/online issues.
Pledge $1,000 or more
An iPad engraved with your name on the back and the first issue of the HM app loaded. Lifetime subscription* to HM Magazine (both print and digital) included.
Pledge $1,500 or more
An iPad engraved with your name on the back and the first issue of the HM app loaded. Lifetime subscription* to HM Magazine (both print and digital) included. Also includes a personal visit from HM Magazine editor Doug Van Pelt, dinner and customized sharing time (which could be a formal lecture/speaking engagement) with you and your friends, sharing the history of HM Magazine, a "how to" seminar of sorts on publishing a magazine with Q&A time, of course. This can be transferred to a private or more public group setting depending on your choice.