12 Crowdsourced books about what NOT to do. Because everyone has a story worthy of a best-seller.
The idea behind Hey Dont is built on 3 principles:
- Some of the most inspiring and humorous stories have to do with what not to do.
- Individual writers can only accomplish so much. But together, we can touch millions of lives with our stories.
- Everybody deserves the opportunity to have their Hey Dont story heard.
To help the crowd publish 12 books that reach 1 million people, and to do it all in 1 year.
How the project works:
Anyone can submit a Hey Dont story. It can be a written one, a photograph, a picture of a piece of art, a comic strip - whatever tells a story and can be published in a book.
Our editorial team will then choose which stories get published in the book based on their own opinions of the quality of the story as well as the amount of social buzz it creates.
Once published, all of the authors will then work together to boost the book to the top of Amazon's best-seller list in order to get the stories into as many Kindle e-readers as possible.
Each book will contain a common audience. If the crowd tells us that they want to write a book for husbands, then all of the stories we accept will have to do with "Hey Husbands Dont." The idea is to give the crowd as much power as possible and yet still maintain order and targeted quality content.
We've done our homework.
- $3,000 - Rewards. This covers the cost of the fun rewards for our backers! (see to the right)
- $10,600 - Website Development and Mobile App. The idea behind Hey Dont may seem fairly simple, but the technology needed in order to manage thousands of story submissions for each book is quite complex. The website has been designed, but it has not been completely developed yet. The mobile app is also a key component to allowing anyone to submit stories on the fly (sometimes spontaneous stories are the best).
- $6,300 - Promotional Videos. Videos are some of the best ways to communicate a new idea. We'll need at least two professionally created videos to help get the word out about Hey Dont as well as the first publication "Hey Dont Just Sit There." This is critical in reaching our goal of touching one million lives with Hey Dont stories.
- $2,400 - Web-Hosting and User Management - Can't have a website without hosting, and you can't communicate with your users without a great user management system.
- $6,500 - Attorney Fees - We're tackling a project that has never been done before - at least in the way we are doing it. We have to make sure that all of our ducks are in a row before we launch. Good attorneys are not cheap!
- $10,000 - Reimburse Griff, Ken, and Brian - This project has already consumed a healthy portion or our time and it's only going to consume more the closer we get to launching. Taking off work from our regular jobs has taken a toll on our finances. Our families need to eat while we pursue our creative passions. - Trust us, this is a minimal number.
- $4,200 - Marketing and Launch Costs - This idea doesn't work with a small crowd. It has to be large! Reaching this crowd will require live events where we attract media attention by doing things at events that have never been done before. We've embraced the philosophy of "Go Big or Go Home" - and we're going BIG! We hope you join us.
- Up to 10% - Kickstarter and Amazon Fees - Hey, these two amazing online platforms need to be paid for the value they bring! No complaints here.
Why submit a story?
- Make an impact - Like we already said - some of the most inspiring and humorous stories have to do with what NOT to do. Hey Dont allows you to warn others not to make the same mistakes that you have made... or at the very least - brighten someone's day by making them laugh.
- Feel part of a team - When authors come together to help write and promote a book, a team is formed. Even if those team members are in different parts of the world, Hey Dont provides the unity that we all long for.
- Bragging Rights - How many people do you know who can say, "I'm a best-selling Co-author"?
We look forward to reading your Hey Dont story very soon! Thank you for your support!
-Griff, Ken, and Brian
Eight. Because at 9 t-shirts at $15 a piece, you will be at the $250 pledge mark and we can't deal with that kind of confusion.
Like we mentioned, we will let the crowd help us determine the future book projects, but some of the ones we have in mind are:
Hey... Moms, Husbands, Entrepreneurs, Marketers, Photographers, Film Makers, Newly Weds, College Graduates, Apple Fanatics, ESPN Fans... Dont.
... to name a few.
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Pledge $25 or moreYou selected
RECOGNIZED - Get your name listed on our "thank you" pages in both the website and the first book + a hand written thank you note from usEstimated delivery:
Pledge $60 or moreYou selected
PARTICIPANT - Everything above + A picture of you next to your name + A PDF version of the first book, "Hey Dont Just Sit There" + The opportunity to recommend an organization for us to partner with on future projectsEstimated delivery:
Pledge $115 or moreYou selected
FAN CLUB - Everything above + One "HeyDont" logo fitted soft t-shirt (these are the nice ones!) + Get two free passes to our Krazy Huge Launch party in summer 2012 in ColoradoEstimated delivery:
Pledge $130 or moreYou selected
MORE T-SHIRTS - Everything Above + one additional t-shirt. Just add $15 to your pledge for every additional t-shirt that you want!Estimated delivery:
Pledge $250 or moreYou selected
1 backer Limited (79 left of 80)
STORY TELLER - Everything above + Get one story automatically published in our "Hey Dont Just Sit There" book + a video skype call with both Griff and Ken. We'll help you with your story creation!Estimated delivery:
Pledge $1,000 or moreYou selected
0 backers Limited (36 left of 36)
AUTHOR'S CHOICE - Everything above EXCEPT- instead of getting your story published in the first book, you'll get to choose which book you want to be published in! + you'll get a printed version of each of the 12 booksEstimated delivery:
Pledge $3,000 or moreYou selected
0 backers Limited (12 left of 12)
CORPORATE SPONSOR - Everything above + Your company will get to be the sponsor of one of the 12 books - giving you prominent brand positioning in front of thousands of readers and website visitorsEstimated delivery:
- (30 days)