I can’t even start to explain how hard we’ve been working these past few weeks. We have lots of very exciting stuff to share. But first I want to update you on shipping status.
Back in November, with your input, we made a decision to wait for a newer version of our GSM module. We knew our pre-production build and field testing would be delayed while we waited for the new module. Then, early this week, we were notified by our processor provider (a part used in both the Watch and the Go Stick) that their component has a power leak that could negatively impact battery life.
On both fronts we have good news.
- Our first batch of new GSM modules has arrived - we are planning our pre-production build as I type!
- The power problem with the processor has been resolved.
Unfortunately updated processors will not be released until July. This, combined with the original delay in our field test units, means our ship date is likely to push out into August.
...we are as disappointed and as anxious as you are. But we heard you loud and clear in November: Delivering a high quality product is more important than delivery date. So that is what we are going to do.
I will update you on firm dates after we do some more testing, but I wanted to reset expectations sooner rather than later.
Now on to all the fun stuff...
Welcome to SWIFT
aka: Simulated Watch Interface For Testing – yeah, we can geek like that!
Bia needs to be so intuitive that no instructions are required. To help us nail this ease-of-use we built a “fake watch on the iPhone” and distributed it to our field testers with some tasks to perform. We’ve already made some improvements based on their input.
Here's a sneak peak at what we are rolling out to them later today -- setting Galloway style walk/run intervals. Don't worry, this isn't the "pretty version" yet. It's purely a functional "wireframe".
Meet Diana...as in "Diana Prince" Wonder Woman's alter ego
In preparation for testing prototypes of our watch bands, we are outfitting our field testers with “fit and feel” models of the watch -- code named Diana. These are simple aluminum ingots machined to the exact form and weight of the watch.
The first bands are handmade from material samples provided by "The Queen of Neoprene". I think the snakeskin camouflage print has promise though.
Field test units...it's time to fly!
For a number of reasons we have decided to manufacture in China from Day 1. We will use the field test build to get our China partner spooled up. It's a bit of investment now, but will help things move faster later.
If all goes as planned my March update will be from on the ground in Shenzhen!
I can't tell you how much we appreciate your continued support and excitement. Nothing great is ever easy. Based on how this week has felt, we must be on track for some insane greatness.
We are doing this!
C2K + Sylvia
PS.: Many of you have asked about being added to the field test group. We will put out a call for additional testers in early April. Stay tuned.
P2S.: On Valentine’s day we took a break from development and pitched Bia on stage in front of a 1000 people at the Women 2.0 Startup Conference in San Francisco. We walked away with the People’s Choice Award, coverage in Inc Magazine, naming Bia one of five female-founded starts ups to watch...and a much needed day of re-energizing.
This beauty is because of you!