Kickstarter

Risks and challenges Learn about accountability on Kickstarter

This project has four major risks and challenges:

1) Avoiding the self-sabotaging behavior of uncompleted multi-tasking. The devil is in the details and I can get overwhelmed by them if I don't plan carefully. So, I am crunching out the necessary steps to getting the pieces of the project done by looking at each piece as it's own project. For example in terms of the audio book, I am involving an old college friend, also a cancer survivor, who is now a DJ and producer of audio books. She is handling the technical details of the audio book while I work on the promotional part. I play to my strengths and involve others whose strengths are my weaknesses.

2) Building the grassroots support. I know that the world is not waiting for this project to happen and will keep turning regardless. In addition in an "instant world" with the attention span of a gnat, catching and keeping people's attention is a challenge. Besides getting funding, using Kickstarter gives this project a base of grassroots support (in addition to what is done through social media, other media, personal contacts, and word-of-mouth).

3) Getting the product in front of and into the hands of potential customers. As a publisher and author, I have experience doing so with print and electronic books. However, these books are audio and video which are different markets. However, I thrive on new challenges and am excited to be trying these different formats! But again to avoid uncompleted multi-tasking, I am working with people and other resources who have more experience in the audio and visual book markets. As a result, more people get excited about the project and then share what they know AND the project gets done (oh and I get to learn cool new stuff along the way that I can share with others).

4) Getting the product to the more specific target markets. These products are well suited for children's cancer groups and organizations as well as the children, their families, friends and classmates themselves. So contacting hospitals, physicians, social workers, counselors, teachers, children cancer organizations, and families involves gathering those databases and making the product known across social media and other forms of contact.