Bill Sanders' First Fresh Extra Virgin Olive Oil
Dear Kickstarter Backers:
Bill Sanders' First Fresh Extra Virgin Olive Oil will soon become a reality. The product name and character of the oil reflects my long time mantra, "Fresh is Best." And fresh it is.
First Fresh is an exclusive custom blend of three olive varieties, arbequina (70%), manzanilla (20%) and ascolano (10%), produced near Corning, California from 19th, 20th and 21st century trees. Each variety lends something special: arbequina's extra fruity aroma; manzanilla's rich, velvety and buttery texture; and despite only 10% of the blend, the spicy, peppery finish from ascolano. This spicy freshness is packed full of heart-kickin' polyphenols/antioxidants and flavor. Adding this nectar to your pantry and kitchen table will elevate any healthy lifestyle.
First Fresh is certified as extra virgin by the California Olive Oil Council and is kosher certified by KOF-K.org. Because we will always do our best to offer you olive oil from the current season, the harvest date, "Fall 2011 Harvest," is clearly visible on the front of the label. Like all of us, time is not olive oil's friend.
Early tastings, in which some were blind, have sparked high praise from top grocers, chefs, restauranteurs, foodies, and newbies to olive oil. "Fresh" and "delicious"are words most commonly used to describe the oil. One legendary grocer remarked, "This oil is so delicious you can charge whatever you want." Rest assured, we will maintain a fair and affordable price. I'm exceptionally proud of this olive oil and want more Americans to experience the pleasure and enrichment of an authentic, fresh extra virgin olive oil, or what Socrates called, "Liquid Gold."
Because the all-important Kosher supervision process caused a two week delay in printing the label, your olive oil will be shipped or available for pick up in early April. Your Tunisian olive wood pieces and pantry items will be available at that time, too.
First Fresh will be available to consumers online at crushandpress.com, but our primary objective is to make this conveniently available at your local neighborhood market. As Kickstarter backers, I hope you also become disciples of First Fresh and feed us potential retail outlets. Please ask the market or specialty shop where you shop regularly to contact us, or better yet, send us the name of the store and we will contact them. My email address is email@example.com