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Update #11: Back from the printers, back from TCAF

Posted on May 16

Hello everyone! A quick note: I am wrapping up the last of the thank you gifts (the digital prints, the riso prints, and the buttons) and will be working hard to get everyone's thank you gifts mailed out ASAP. With that said, there are 365 backers and 30+ artists involved with the book that I have to mail packages out to (in addition to life's other realities; co-running a micro-press, my part time job, etc. 

This is part of the reason why I gave some room as to when you can expect your order as I am just one person. I feel pretty confident that all these packages will be mailed out before the end of June though. Your patience is much appreciated!! 

Last week we just got the books shipped our way. The pics below are of me and Simon (creative director at [MN]Love) loading up his truck to then carting 'em to 2DC HQ.

On another note, a week and a half ago we attended TCAF where we were able to debut Little Heart. I will be posting a full report on the 2d Cloud blog shortly here, but I just wanted to say thank you to all the backers that stopped by to say hi and pick up their copy (and to anyone//everyone that picked up or looked through the comic). 

Apologies to anyone who was at the show that I neglected to stop by their table and drop off said copy//copies. I was not thinking clearly at that show -- I never am (they are always fun and confusing events!). Thanks again for lending me your eyes and I will be sending everyone another update really soon!

all the best!

raighne

ps -- backer reports are going out ASAP!

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Update #10: TCAF

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Update #9: Cover peek, Corrections, and Ketchup

Posted on April 10

Er, Catch-up. I have just about caught up with going over the proof, getting the artists paid, etc. "Just-about" being key, I still have some work to do with all the above.

Anyways, that pic below is what the cover // back cover looks like with the spine. The cover was designed and illustrated by the amazing Tuesday Bassen! For the back cover, my wife, Meghan Hogan, crocheted these little creatures called Geirdoz. She made those custom wedding outfits in a day! The painted cardboard set piece is something I put together and painted a couple of years ago. Meghan handled the photography and I handled the design. To tie it in with the cover I used some incidental illustrations composed by Tuesday and tried to use some colors that would match both the front and back cover. 

Corrections: for the update I did on saturday, I was / am looking for your thoughts / advice as to whether I should increase the print run from 1000 to 1500 or 2000. To fund this increase I will be using my own money, this is not a problem. I am just wondering what YOU think. Do you think there is interest / demand for this increase in the print run? There was a bit of a misunderstanding as to what I was asking, so, I hope this clears it up (in that I am looking for advice on the print run).

With that said, I did get a private message from one of the backers suggesting a special signed edition for pre-order. As such, I have made that available as well as a regular edition available too. Pre-Order here if you are so inclined. I would obviously be happy for more orders, but I am already very very happy that the kickstarter was a success at all (THANKYOU!!). And again, more of what I am looking for is advice at this point (if it is worth increasing the print run or if I should hold off and just print 1000 copies or 1500 copies). 

Anyways, thanks for hearing me out and any advice you are willing to give! I will be writing you all soon with pictures of the prints, buttons, the books them self, and getting your mailing address to send 'em to yah. 

All the best!

raighne  

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      Katie Lane on April 11

      From a boring business perspective (which is my thing) --

      (1) Do you have an affordable space to store the extra books? The difference between 1000 and 2000 feels bigger than it sounds when looking at all the boxes. After you take out books that were purchased through the KS or pre-orders, how many will you have to store? Are you OK if you have to keep them there for 6 mos? a year? longer?

      (2) Usually when you order more books, you get a lower cost per unit; will the lower cost provide more profit per sale that you'll pay off the books faster? Storing an extra 500 books is pretty OK when you know every sale is pure profit.

      (3) Have you called some local shops and asked if they'd be interested in placing pre-orders? If not, can they suggest shops or organizations that might?

      I advise independent artists on negotiating and business matters and I'm happy to donate some time to help with this further if you'd like. www.workmadeforhire.net

      I think it's great that you you have the ability to consider ordering more books! I'm excited to get my copy. :)

      Best,
      Katie

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      Raighne Hogan on April 11

      Hey Katie! Thanks for writing!
      (1) yes, my apartment. and I agree, but my wife is less keen as we already have THOUSANDS of books in the apartment. Then again, what a few thousand more right!? Haha!
      (2) This is of course true but it is only worth it if you can sell more.
      (3) Our sales rep is pretty excited by the book and a couple shops have ordered already too. With that said, I never really know what sort of reception a book will get, especially in terms of anthologies. I am always happy to get advice and constructive criticism. I will gladly take you up on the offer.

      best,
      raighne

Update #8: Quick Note: Printer + Payment of artists

Posted on April 6

Hey! So, I just sent the book in its entirety to the printer last night! It's taken a bit longer to go over the files, move some stuff around and add some new 11th hour design elements. I will be sending off artist payments this Sunday as well as I just added up what everyone is owed.

Now, I have a question for all of you. Since we raised a little more than we planned we've decided to increase the print run a bit and increase the quality of the paper on the inside. Printing 1500 copies of Little Heart will cost about about 5K, 2000 copies will cost 5500$. Artist payments add up to about 4300$, so if we go with the later option the bill will run to about 9800$. What we raised, minus Kickstarter and Amazon's fee's is about 8800$. Shipping everything out and getting all the buttons, prints, etc will cost some coin too and we have already sunk some change in this project prior to the Kickstarter. 

SO, if you wouldn't mind giving your 2 cents on how we should approach this in the comments below, we would be much obliged! You can also private message us if you would prefer. 

Thanks again for all your support. I will be sending off backer reports shortly to get your addresses and other info to stay on track for sending off your rewards. Talk soon and all my best!

raighne

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      Karl Malm on April 6

      Tricky question. A larger run would allow you to reach a larger audience off the bat, but a crisper product might make the message more inviting.

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      Jessica Bechard on April 6

      If the question is higher quality paper versus larger run, I would say better paper. I've always preferred quality over quantity.
      If the question is just whether or not you should have a larger first printing (and you're using the higher quality paper regardless), I think you should. Build a larger audience, get some word of mouth advertising going, and what have you.
      On the flip side, if you go with the smaller run initially, you can always have a second prinitng later.

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      Raighne Hogan on April 6

      @Lianne, yeah, I would hope we'd make it back. It's hard to know with these things. In addition we (my co-publisher and I) have a packed schedule (for us) of books and mini's we'd like to see out the door this year and I don't want to compromise those either. I definitely do not plan on raising the price any further than it is -- I am a little squeamish at it's current price as we've never had a book that expensive before.

      @Karl We are focusing on quality for sure, we'd like to maybe increase the quantity too. Right now I am working on the last thing to send to the printers. This weekend I will write a more clear take on these idea's and post some images from the book that.

      @Jessica yup, you nailed it. We are going with the better paper first and the the higher quantity second. I think we will at least print 1500 copies. 2K may be a bit risky for a tiny outfit like us, but if there was a lot of demand I'd be more inclined to lean that way. Which is why I am seeing how/what everybody thinks, so thank you!

      Thanks for your thoughts on this everyone! And if you have more, please feel free to chime in!!

Update #7: Holy -- WOW, we did it!!!

Posted on March 18

Thank you thank you thank you!!!! We reached our goal, heck we even went a little over!! Thank you SO MUCH! Without all of your help, spreading the word, making contributions via the pre-orders of the book, prints, and buttons; this book would not have happened. Thanks for everything!!!!!!!!!!!

I will be getting an updated quote from the printer in the next week or 2 and seeing just how we can improve the book, I will let you know how it all goes too! 

The plan is that we will have access to the funds in early April and will have the book printed and artists paid sometime that month. We'll keep you updated on the progress we are making on all this and how close we are to getting you your thank you gifts. Thanks again!

best,

raighne

365
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Funding Successful

This project successfully raised its funding goal on March 16.

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4 Backers

Our sincere thanks!

Estimated Delivery: Aug 2012

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12 Backers

2 limited edition prints made exclusively for this kickstarter by Hedwig Vinson and Alex Fukui! note: all other thank you gifts above this level get these gratis

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24 Backers

The limited edition prints by Alex Fukui & Hedwig Vinson AND a digital copy of Little Heart.

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6 Backers • Limited Reward (14 of 20 remaining)

The limited edition prints by Alex Fukui & Hedwig Vinson, a digital copy of Little Heart AND a mini comic by Alex Fukui which comes with an original drawing in it too!

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141 Backers

A copy of Little Heart + a mini art print created by one of the artists in the book

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79 Backers

A copy of Little Heart PLUS a total of 4 mini art prints created by artists in the book (Ed Choy, Jeremy Sorese, Maurice Vellekoop, Raighne Hogan)

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20 Backers SOLD OUT (0 of 20 remaining)

A gender neutral bathroom sign designed by Edie Fake AND a copy of Little Heart!

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21 Backers

A copy of Little Heart + a total of 4 mini art prints created by artists in the book (Ed Choy, Jeremy Sorese, Maurice Vellekoop, Raighne Hogan) AND some unique LH buttons

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24 Backers

A copy of Little Heart + the (4) mini art prints, the unique LH buttons AND a card designed and illustrated by Sally Madden

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4 Backers

For retailers only: get 10 copies of Little Heart! note: this thank you pledge is exclusive to retailers. also: for international orders, please add 10$ for shipping. THANKS!

Estimated Delivery: Aug 2012

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6 Backers • Limited Reward (4 of 10 remaining)

A copy of LH + a page from the comic in Little Heart illustrated by Noah Van Sciver.

Estimated Delivery: Aug 2012

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0 Backers • Limited Reward (3 of 3 remaining)

Date with an Artist: drink and conversation with Hedwig Vinson PLUS a quick sketch/doodle by her AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date will be limited to St. Louis, Missouri. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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4 Backers • Limited Reward (6 of 10 remaining)

A copy of LH + an original one-hour drawing by Dustin Harbin

Estimated Delivery: Nov 2012

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0 Backers • Limited Reward (3 of 3 remaining)

Date with an Artist: drink and conversation with Alex Fukui PLUS a quick sketch/doodle by him AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date will be limited to Saint Paul or Minneapolis, Minnesota. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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Date with an Artist: drink and conversation with Tammy Ray PLUS a quick sketch/doodle by her AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date will be limited to Minneapolis, Minnesota. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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0 Backers • Limited Reward (3 of 3 remaining)

Date with an Artist: drink and conversation with Noah Van Sciver PLUS a quick sketch/doodle by him AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date will be limited to Denver, Colorado. He may hit some other towns in support of his Fantagraphics published graphic novel, The Hypo -- no promises that he will hit yours though. Write us a note if you have a question on this. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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Date with an Artist: drink and conversation with Sam Sharpe PLUS a quick sketch/doodle by him AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date will be limited to Chicago, Illinois. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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Date with an Artist: drink and conversation with Jeremy Sorese PLUS a quick sketch/doodle by him AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date is limited to Chicago, Illinois for the year leading up to the summer -- in the fall Jeremy will be in Angouleme, France. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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Date with an Artist: drink and conversation with Simon Stromberg PLUS a quick photo-sketch/doodle by him AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date will be limited to Saint Paul or Minneapolis, Minnesota. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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0 Backers • Limited Reward (3 of 3 remaining)

Date with an Artist: drink and conversation with Ed Choy PLUS a quick sketch/doodle by him AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date will be limited to Philadelphia, Pennsylvania OR Minneapolis, Minnesota in early-mid June. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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0 Backers • Limited Reward (5 of 5 remaining)

A copy of LH signed by ALL of the artists -- which could be a little laborious as the artists live in Japan, India, England, the US, and Canada. In addition, you will get 10 non-signed, but still killer copies of LH, the buttons, the cards, the prints AND an original water color sketch, housed in a tote bag designed by Emma Reynolds.

Estimated Delivery: Dec 2012

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1 Backer SOLD OUT (0 of 1 remaining)

Cleveland artist, and Harvey Pekar collaborator, Joseph Remant, is offering up an original framed comic strip illustration that he did with the late comics writer. This reward comes with a copy of Little Heart and a bunch of sweet LH related prints/merch too!

Estimated Delivery: Dec 2012

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0 Backers • Limited Reward (3 of 3 remaining)

Date with an Artist: drink and conversation with Maurice Vellekoop PLUS a quick sketch/doodle by him AND a copy of Little Heart with cards, prints, buttons, etc. Note: the date is limited to Toronto, Ontario, Canada. Fine print: 18+ at a cafe or 21+ at a bar.

Estimated Delivery: Dec 2012

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A copy of Little Heart and a page from the comic illustrated by Maurice Vellekoop!

Estimated Delivery: Dec 2012

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Raighne Hogan is a cartoonist and co-publisher at 2D Cloud.

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