Jamie Oliver provokes
I would NEVER have thought, in 2007, when I started working on this doc, that we, as independent filmmakers, would be competing with Jamie Oliver doing school lunch for major broadcast media. His series is certainly now polarizing discussions, but I want to say that in this emerging era of social media, there are alternatives to this kind of television.
All over the country people are struggling to change the way our children eat. We want to see, think about, and talk about how other people, in other communities, are solving these problems and having a good time doing it. Alice Waters told me, "there's no need to 'replicate' the way school lunch being done in Berkeley. Think about how to 'interpret' this experience for your own place, social situation and food customs." I love that idea of interpretation rather than replication -- like improvising with a recipe.
In this highly partisan society we live in now, the Berkeley school lunch initiative proves that giving the gift of healthy and sense-awakening food to children may be an issue that a community can rally around, and individuals can discover common interests and passions they did not know were there. And when that happens, it might become a space in which to share -- as citizen -- thoughts and possibilities about other issues that matter, all outside the conflict-ridden media echo chamber.
In our webisode series, it is a very diverse and opinionated community -- not an individual hero -- that works over years, not days or weeks, to make change. It is hard, and it is gratifying, and it is an adventure in which we can all participate.
Thank you all for supporting our Lunch Love Community. We are almost halfway to our goal!
Spread the word,
Helen De Michiel
pledged of $9,000 goal
seconds to go
Mar 9, 2010 - Jun 7, 2010
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A package of native California seeds ready for growing your own edible schoolyard.
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One of our favorite recipes from the cafeteria.
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A signed 2010 School Lunch Year Calendar, beautifully designed by the artist Terri Hill, and filled with great recipes that have been tried and tested to be kid friendly, easy to prepare, nutritious and delicious.
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Signed DVD of the completed Open Minds Open Mouths film.
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A tour and lunch with the team at the state-of-the-art Dining Commons at Martin Luther King Jr. Middle School in Berkeley. Or a signed copy of Chef Ann Cooper's “Lunch Lessons” book.
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A personal catered meal prepared for your group or family of four by the chefs of the Berkeley School Lunch Initiative.
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Receive all of the above plus an Angel Producer credit on the media campaign and on the completed documentary.