This project will get the Pedal Pushers brand in front of a National audience at America's most important bike race in Colorado.
Update: We are fully funded! Thanks to everyone for their support. The original funding goal covers some, but not all of our trip. We are still happy to keep going with Rewards if you are still interested in pledging. Thx. Brett
The Pedal Pushers Club is a small company that makes clothing for people who like bikes. Since getting started a little over 2 years ago we have really started to grow as a company in large part due to our marketing strategy: Go to where the cyclists go.
We have spent most of our weekends over the last 2 years at road bike races, mountain bike festivals, and charity rides to meet cyclists face-to-face and introduce them to our brand. As a direct result of events we have attended we have struck deals with Urban Outfitters, City Sports and many local bike shops up and down the East Coast.
This August we would like to take that strategy to a much larger audience by attending one of the largest and most important bike races in North America, the USA Pro Cycling Challenge in Colorado. At the Pro Challenge we will be exhibiting alongside some of the biggest brands in cycling in front of an audience that topped 700,000 enthusiasts last year, but we need your help to get there.
With big rewards comes big risks, and unfortunately getting out to Colorado is not going to be cheap.
The three main expenses involved in exhibiting at the race are:
1. The expo registration costs.
2. Transportation costs, including the van, fuel, hotels, and food.
3. Financing the Cost of Goods. In order to cover costs 1&2 and still turn a profit, we are going to need to bring a lot of goods with us to sell.
Right now, we have the booth and travel costs covered, but we need your help to print all the goods we are going to need to bring with us.
We are running the Kickstarter until the end of July at which point we will be sending everything off to print. Rewards should ship before we leave for Colorado on August 14th, however if anything does not make the cut-off we will send it as soon as we get back at the end of the month.
The Reward Collection: In exchange for your support, you will be rewarded with some of the coolest casual cycling apparel available. These are all new designs that aren't available anywhere else, except here and at the race itself. We have tried to demonstrate our brand's laid back nature with fun and accessible designs for summer in Colorado.
1. PPC membership shirt - Rocky Mtn. edition
2. Fueled by Cheap American Beer
3. Ride the Rockies
4. Colorado Bike
5. Summer Vacation 2012
6. PPC membership shirt - DC edition
1. Pinstripe Logo Hat
2. Cheap American Beer Trucker Hat
3. Pint Glass
4. Rocky Mountain Division 18x24" Poster
5. PPC Logo Hoody
6. Membership Card (pictured without silver numbering)
1. All rewards include shipping via USPS
2. We will send you an email once the Kickstarter is over to get your details (ie which stuff you want, what sizes, and where to send it.)
3. If you have any questions, just let me know: email@example.com
Yes, we can ship internationally via regular first class mail (we send a lot of stuff overseas already). While it is included in the reward pricing, we would ask for a few extra bucks ($3 or 4) to help cover the additional shipping if you feel so inclined. thx The only thing that will not ship internationally is the pint glass because of its weight.
Yeah, probably. We are pretty flexible on which items go with which rewards as long as they are the same price. In other words its no big deal to switch t-shirts to a hat or whatever.
pledged of $6,000 goal
seconds to go
Jul 9, 2012 - Aug 6, 2012
Pledge $10 or more
You will receive a handwritten postcard from our Colorado adventure featuring our exclusive Pedal Pushers "Rocky Mountain" print, as well as a sticker pack with some of our designs.Estimated delivery: Aug 2012
Pledge $15 or more
Get one of our amazing 18x24" "Rocky Mountain Division" posters, printed on heavy duty matte paper, plus the postcard & stickersEstimated delivery: Aug 2012
Pledge $25 or more
Choose the t-shirt of your choice from our Colorado collection, available exclusively through our Kickstarter, or at the race itself. You will also receive a postcard from the Colorado and sticker pack.Estimated delivery: Aug 2012
Pledge $35 or more
Pedal Pushers Membership pack. Receive an exclusive Pedal Pushers Club membership t-shirt and one of our super-slick black membership cards with your personalized number. Membership benefits include lifetime free shipping, exclusive access, and extra shwag in future orders. You can also choose one of our classy pinstripe caps instead of a shirt.Estimated delivery: Aug 2012
Pledge $40 or more
Choose your 2 favorite items between any of the t-shirts, hats, or the poster. This also includes a postcard from Colorado and a sticker pack.Estimated delivery: Aug 2012
Pledge $45 or more
Trailer Park Pack. This package includes one of our "Fueled by Cheap American Beer" t-shirts, Pedal Pushers trucker caps, and pint glass. (plus the postcard & stickers)Estimated delivery: Aug 2012
Pledge $75 or more
Represent with a super soft Pedal Pushers Club full-zip logo hoody and the t-shirt of your choice from the Colorado collection. At this level you will also become a founding member and get a postcard from Colorado.Estimated delivery: Aug 2012
Pledge $175 or more
Get the whole Pedal Pusher's Colorado collection, 5 t-shirts, the logo hoody, the cap, a pint glass, and one of our posters. You will also receive lifetime membership into the Club, which allows you access to exclusive goods, secret sales, as well as extra shwag and free shipping for all of your orders.Estimated delivery: Aug 2012
Pledge $500 or more
2 backers Limited (7 of 9 left)
$500 gets you lifetime membership in the Pedal Pushers Club, with one of our super-slick black membership cards, and a guaranteed single digit membership number. (ie supporters at this level will be #0001, 0002, etc for life). At this level of support you will also receive the entire Colorado collection, and your name custom embroidered onto the hoody.Estimated delivery: Aug 2012
Pledge $1,500 or more
0 backers Limited (1 of 1 left)
One lucky $1500 supporter will receive all of the benefits listed above as well as a pair of VIP tickets for all 7 days of the race. (obviously you should be planning on attending the race)Estimated delivery: Aug 2012