First 500 backers; feedback
As of last Friday, we have shipped to the first 500 domestic enthusiast and personal pack backers. Every last manufacturing problem has not yet been solved, but we are 100% satisfied with the product that is going out the door, even if it's a little slower than we had hoped for.
Dave and I are continuing along a learning curve that is much steeper than we had ever anticipated when we launched our Kickstarter project. Next up is Lesson #57: Customer Satisfaction. Now that we have Joulies out in the wild, we will be taking some time to deeply investigate how Joulies are used by our backers, and what you think of them. Using what we learn from you, we will refine our marketing message, and our instructions accordingly. Our highest priority is to give all of our kickstarter customers the best Joulies experience possible.
Having invented, developed, tested and lived with Coffee Joulies for over a year, Dave and I are both pretty familiar with our product. We may have underestimated a little the customer's “learning curve” associated with having a stellar coffee drinking experience with Joulies for the first time.
All products have a learning curve. Some things anyone can pick up and use/enjoy immediately, others take some time to figure out. We're not exactly sure what the learning curve of using Joulies looks like just yet, but with your help we are going to figure it out. We think we are somewhere around here:
There are many different ways that Joulies can be used. All situations provide a slightly different effect on the the temperature profile of your coffee. The fact of the matter is, there is a highly engineered material inside going through a physical change. It stores and releases heat, depending on the temperature of your coffee. This change is invisible from the outside. When you find a great way to use Joulies to their highest potential in your routine, you will be rewarded with amazing performance.
We know that everyone is very excited to use Joulies, but please take plenty of time to get to know them. There are a lot of variables that affect the temperature profile of your coffee. If you are not finding the performance that you would like, please experiment with ratios of Joulies to coffee, initial pouring temperatures, and especially the container that you use them in. The more insulation the better. Use a lid for best results.
We will be contacting the backers who have their Joulies after a couple week long tryout period to find out how things are going. More updates will follow with the results.
So far, the feedback that we are getting is overwhelmingly positive, which is extremely encouraging to say the least:
“It's been about a half of hour since I got coffee... And it's still comfortably warm. @coffeejoulies for the win.” - Zach
“I have been using the Joulies all week and I am absolutely delighted with them. The coffee stays at an ideal drinking temperature for hours! I've been showing them to my coworkers and they are impressed.” - Steve
“Loved everything about them.” - Patrick
“The Joulies are fantastic!” - William
“They work! Ha, seriously.” - Andrew
“I have been using them one to two times a day. I'm loving them. I've used them in my vacuum-walled Sbux tumbler every day since I got them, and I'm never going back.” - Kyle
Thank you all for your help, continued support, and patience!
Dave & Dave
pledged of $9,500 goal
seconds to go
Mar 27, 2011 - May 2, 2011
Pledge $40 or more
Personal Pack - Pre-order your very own set of five Coffee Joulies packaged in a reusable carrying pouch for a discount of 20% off the $50 retail price. Add $35 to your pledge for each additional set you'd like to order. Includes shipping within the USA. (add $3 to your pledge for shipping to Canada, $8 for international shipping)
Pledge $100 or more
Enthusiast Pack - For this you'll get a set of five Coffee Joulies, a Thermos Sipp travel mug with the Joulies logo and "I backed Joulies on Kickstarter" printed on it, and your name listed on the website as a backer. Add $35 to your pledge for each additional set of Joulies you'd like. Includes shipping within the USA. (add $5 to your pledge for shipping to Canada, $10 for international shipping)
Pledge $500 or more
Coffee Shop Pack - Pre-order a box of 20 sets of five Coffee Joulies, each packaged for resale in a jute carrying pouch. This is also great for budding entrepreneurs who want to sell Joulies themselves, and for people who want to get their birthday, anniversary, and holiday shopping done for the whole year with one purchase. Add $500 to your pledge for each additional box you'd like to order. Includes shipping within the USA. (add $10 to your pledge for shipping to Canada, $20 for international shipping)