About this project
UPDATES!!
*We've been featured on THE HUFFINGTON POST! http://www.huffingtonpost.com/a-moret/just-call-me-rough-and-to_b_606592.html
**We're having a pre-party! Come celebrate the launch of The Equation - http://www.prettyroughandtough.com/475512/Parties-Collaborations
ARE YOU PRETTY ROUGH AND TOUGH?
In May of 2010, I started “The Pretty Rough and Tough” – inspired by “the hustle” of the emerging artist. We all want success, and as artists of many medium, that success is directly tied to the core of who we are as human beings. The PR&T is a collection of original photographs and video, capturing the current pulse of the Artist – and what exactly makes him or her “Pretty Rough and Tough.”
Only one day after its launch, the site, featuring 5 artists, received over 1,000 unique visitors due to PR&T’s own promotion efforts paired with the self-promotion of each artist featured. The network is continually growing, as I update the site several times a week with new talent.
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I want to create a new community of artists – a curated network of amazing talent – a source for inspiration – a place to connect artists to other artists who share that constant and evolving drive. This idea is all based around an honest and in depth look into the minds of artists rather than a flat presentation of their work.
The main objective and the funding goal is to launch the Pretty Rough and Tough Traveling Exhibition, starting with Los Angeles, CA. This event will showcase everyone featured on the PR&T website – with large format printed images and screened films at a well known art gallery or studio space. Guests will include major media outlets, art directors, art buyers/curators, industry leaders in each field of art and of course all featured artists.
THE EVENT IS PLANNED FOR FRIDAY, SEPTEMEBER 10th, 2010
(2 months to raise the money, 1 month to plan and announce the event!)
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Inspired by my own “hustle” and the constant need to photograph in order to keep my creativity alive – I want to document other people like me: emerging talent fighting for a voice and an ear to listen. When I experience a moment that makes me re-examine my work as a photographer and director, I remember the struggle that it took to get to where I am, making me more than ever thankful for the opportunities I continue to receive.
It makes me want “it” more.
It makes me want to work harder.
It’s what makes me “Pretty Rough and Tough.”
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Raising $10,000 will allow me to produce a high level event that can launch the careers of many talented artists. The funds will be used to capture, film and edit each artist's feature and create a memorable event with gallery level printing, red-carpet, media attendance, live music, food/drink sponsors, valet, invitations, and event programs. I will pull all my favors from relationships I’ve built in fashion and advertising for the last 6 years to make sure the event is unforgettable.
The event will also feature an auction that will benefit a charity or foundation that supports the development of art programs in elementary and high schools.
Raising more than $10,000 will help me move into the second phase of the project. After the success of the first event, I will continue to grow the PR&T network with a community based re-launch of The Pretty Rough and Tough online experience. Users will be able to dynamically browse featured artists, download unique content and upload their own “pretty rough and tough” story describing their art, who they are, and where to find their work.
Through collaborations with other brands (books, cds, dvds, limited edition prints from artists) – The Pretty Rough and Tough can become a new generation of creative people, a community of talented, wonderful and unique creators.
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Preview the start of The Pretty Rough and Tough at:
http://www.prettyroughandtough.com
FAQ
Have a question? If the info above doesn't help, you can ask the project creator directly.
11
Backers
$445
pledged of $10,000 goal
Funding Canceled
Funding for this project was canceled by the project creator on July 26, 2010.
Pledge $1 or more Pledge $1 or more
(1) Shows your support and The PR&T artists will love you for it! (2) Added to The PR&T newsletter offering news, updates, special announcements.
Pledge $5 or more Pledge $5 or more
(1) The official Pretty Rough and Tough sticker set. (2) PLUS ALL THE ABOVE
Pledge $10 or more Pledge $10 or more
(1) A Thank You letter with a limited edition photograph print (choice from 5) from photographer and project creator Garet Field Sells - http://www.garetfieldsells.com (2) PLUS ALL THE ABOVE
Pledge $25 or more Pledge $25 or more
(1) An Invitation for you and a guest to The Pretty Rough and Tough Exhibition Opening Night Party in Los Angeles. [If you can’t make it, you can gift the invite to a friend] (2) PLUS ALL THE ABOVE
Pledge $100 or more Pledge $100 or more
(1) A mention of your name under the “Supporters” section of The PR&T website. (2) PLUS ALL THE ABOVE
Pledge $250 or more Pledge $250 or more
(1) 1 more [4 people total] invitations to the Opening Night Party. (2) A permanent mention of your name under the “Contributors” section of the website. (3) A mention of your name under the “Contributors” section in The Pretty Rough and Tough Program distributed to all guests of the Opening Night Party. (4) A 11”x14” limited edition signed photograph by Garet Field Sells, [Color with letter of authenticity] (5) Your choice of a Pretty Rough and Tough T-shirt, designed by Garet Field Sells and uniquely available for the event. (6) PLUS ALL THE ABOVE
Pledge $500 or more Pledge $500 or more
(1) A 20”x24” limited edition signed photograph by Garet Field Sells [Archival C-Print, Color, with letter of authenticity] (2) A permanent mention of your name as a “Benefactor” on the website. (3) AND a mention of your name as a “Benefactor” in The Pretty Rough and Tough Program distributed to all guests of the Opening Night Party. (4) PLUS ALL THE ABOVE
Pledge $750 or more Pledge $750 or more
(1) A signed copy of The Pretty Rough and Tough 1st EDITION photo book with essay by A. Moret. [Featuring never before released images of each artist showcased on The Pretty Rough and Tough to date. Artist’s expanded bios, unique inspirations, artist’s work, exclusive photographs, etc.] (2) PLUS ALL THE ABOVE
Pledge $1,200 or more Pledge $1,200 or more
(1) Complimentary Invitations to all future Pretty Rough and Tough events, exhibitions, parties in every city and venue. (2) Special Mention in the welcoming speech at The Pretty Rough and Tough Opening Night Party. (3) A permanent mention of your name as a “Sponsor” on the website. - A mention of your name as a “Sponsor” in The Pretty Rough and Tough Program. (4) Three more [10 people total] invitations to the Opening Night Party. (5) AND ALL THE ABOVE
Pledge $2,500 or more Pledge $2,500 or more
(1) A permanent mention of your name as a “Patron” on the website. (2) AND a mention of your name as a “Patron” in The Pretty Rough and Tough Program. (3) A full page mention/ad in The Pretty Rough and Tough Program (4) A full post mention/ad in The Pretty Rough and Tough website “blog roll”. (5) A 30”x40” limited edition signed photograph by Garet Field Sells, [Archival C-Print, Color, gallery framed with museum glass, letter of authenticity] (6) Your own guest list at the Opening Night Party [limited to 20 guests] (7) AND ALL THE ABOVE
Pledge $5,000 or more Pledge $5,000 or more
(1) A logo/graphic placement on the invitation (2) AND a logo/graphic placement on the red carpet “step-and-repeat” (3) Open invitation to all your guests. (4) AND ALL THE ABOVE
Project By
Connected as Field Sells (281 friends)
Born in Mountain View and raised in Los Angeles, California, Garet Field Sells spent his early childhood collecting fashion photography magazines, deciphering Alfred Hitchcock films, and playing his family’s complete Motown vinyl collection. As a fashion and advertising photographer, Garet’s aesthetic focuses on the power of continuous forward progression while discovering influence from the past. He relocated to New York City after receiving his degree in Cinematography and Directing for Film from The Los Angeles Film School to work with Supreme Model Management and Mynt Magazine in building his editorial portfolio. Garet’s cinematic education in story and his valuable fashion experience, allowed him to fuse a bi-coastal influence of old-Hollywood and modern downtown edge into his photographs. Garet Field Sells’ popular blog, The Prorsum Imagist , is a fresh insight on innovative trends in fashion, technology, design and pop culture. With the expansion of the brand, he collaborated with Smashbox Studios for their online project Yello and now launched The Pretty Rough and Tough, an ongoing collection of stories about emerging talent and artists. www.prettyroughandtough.com
