Heighten your awareness of food waste and be captivated by the beauty of form and the essence in light of old familiar edibles.
In 1995 the USDA reported that 27% of food was lossed in America. That year 356 billion pounds of food was produced in the country and a full 96 billion was not used to feed its citizens.
I work at an organic farm cooperative here in Lancaster and before that I worked at a small independent natural foods store in suburban Philadelphia. I have worked in the food industry for 10 years and have seen my fair share of waste. The number quoted above is 16 years old, but in my opinion, nothing has changed. In the produce sector of food production waste is a primary issue. Sometimes I question, "If only the kale didn’t break its stem or become a little brown. What if the orange didn't get a little moldy or the apple didn’t become bruised. If not for these negligible defects these food items could still be consumed - if they were just pared a little."
Every day In grocery stores across the country - and the world - the produce section is culled for 'unmarketables' The rejected food is typically destined for the waste pile. But in a majority of cases they can still be used. Which is what I did. At the end of my workday I snatched the rejects and brought them into my studio to capture their good sides and make them appealing once more.
The distinct forms of vegetable, fruits and herbs have captivated me for ages. Or maybe I have spent so much time with produce through my years of working in grocery stores that I developed a rather healthy obsession with their shapes. Or both. At any rate I have chosen to present these plants in monochrome with a slight color wash to enhance their unique shape. The collection of photos, which have been titled ‘Edibles’ is technically a series of stilllifes but I prefer the term portraits. The form and character of each produce item is revealed through these images.
The choice of palette is also deliberate because I wanted to present an alternative to the typical produce advertisements. The standard practice is to present clear, crisp and vibrant images of fruits and vegetables. These images are eye-catching but also misleading. Produce used in these photos are selected for their ideal form and unblemished surfaces. What I did was take old, discarded produce and cut out the decaying portions and expose the interior - which most often is of good quality.
With your help, I can print, mat and frame these images for display in an exhibition this January. Funds will also go into the marketing of the show. Through this exhibition I wish to raise awareness for the incomprehensible - and largely irresponsible - amount of food waste in America. The show will feature the images above plus twenty others which appear in my website, linked to below. The photos will also be accompanied by information gathered during research concerning the current state of affairs in our food culture. I will also present solutions and ways to advocate for better food distribution, management of our food shelters and attitude towards the less appealing produce that are still perfectly edible.
To view the rest of the images follow this link: GALLERY
This is an emerging technique which combines the old fundamentals of printmaking with modern equipment like photocopiers and inkjet printers. The medium ends up being a primary characteristic of the image because the prints will look rough or fatigued. Some examples here: http://crandallphoto.com/blog/2009/05/01/inkjet-transfer/
Paper makes all the difference in printing. The paper I chose is stiff - almost like a cereal box - but it won't be glossy. Furthermore, this paper will hold up through time with proper care.
-- from the Hahnemühle (paper company) website: Photo Rag is the most popular paper chosen by photographers to create high quality fine art prints. The fine, smooth surface and feel of Photo Rag make this paper very versatile and it is ideal for printing both black and white and color photographs and art reproductions with impressive depth.
pledged of $2,500 goal
seconds to go
Funding Unsuccessful This project reached the deadline without achieving its funding goal on December 3, 2011.
Oct 4, 2011 - Dec 3, 2011 (60 days)
Pledge $15 or more
A 4"x4" gel transfer on card-stock. Gel transfers are a monotype print which reproduce the image a little different each time. Very unique. These monotypes will only be issued through this campaign. Signed and numbered.Estimated delivery: Jan 2012
Pledge $35 or more
A 4"x4" gel transfer onto wood or glass - your choice - of any of the images in the exhibition. These monotypes will only be issued through this campaign. Signed and numbered.Estimated delivery: Jan 2012
Pledge $60 or more
Reward #1 PLUS a 5"x5" print of any of the images in the exhibition. Printed on high-quality fine art paper. Signed and numbered.Estimated delivery: Jan 2012
Pledge $100 or more
Reward #1 PLUS a 7"x7" print of any of the images in the exhibition. Printed on high-quality fine art paper. Signed and numbered.Estimated delivery: Jan 2012
Pledge $300 or more
Reward #1 PLUS a 7"x7" print of any of the images in the exhibition, matted ... THEN framed! Printed on high-quality fine art paper. Signed and numbered.Estimated delivery: Jan 2012
Pledge $500 or more
0 backers Limited (5 of 5 left)
Reward #2 PLUS I will personally hand-stitch a book of all the images in the collection. The book will have a final size of 6"x9"x1.5" with a medium-weight cover and a dedication page with a hand-written note from myself. Only five of these will ever be made.Estimated delivery: Jan 2012