An intimate look inside the homes of thirteen of the most important mid-twentieth century architects and designers in Europe.
Handcrafted Modern Europe: At Home with Midcentury Designers is the working title for a new book with all original photography of the homes and studios of thirteen of the most notable European architects and designers of the Mid Twentieth Century. I see homes as a portrait of their inhabitants, so I photograph each space with an eye not only to the architecture, design and wide views of the rooms, but also the small quiet moments that reveal these creative people's character. Some homes are well known house museums, like Alvar Aalto’s house in Helsinki, Finland. Others are homes that have been kept in tact by the family who has inherited the house, like Bruno Mathsson’s home in Varnamo, Sweden, and still others are inhabited by the designer themselves, like Gae Aulenti’s apartment in Milan, Italy. In the interest of keeping some of the designers and architects under wraps until publication, I am only sharing a few of the houses here. But you can look at my blog (www.lesliewilliamsonphoto.blogspot.com) from April thru September of 2012 and get a heck of a lot of hints!
So that is my project in a nutshell, but the backstory is a bit more involved.
To talk about Handcrafted Modern Europe, I have to go back to 2005. It was then that this work all started with a list - for me it was a dream list. On it were all the homes of architects, designers, and artists that inspired me and whose homes I was curious about. Some I had seen before in magazines or books (but I wanted to see more…), and some I didn’t know if they still existed, I just hoped they did. That list became a book project in 2006 when I started photographing the houses on my list in fits and starts over the next 5 years. Because I was doing it with my own money, it quickly became a book of houses only in the United States. The result was Handcrafted Modern: At Home with Mid Century Designers which was published by Rizzoli in October of 2010. The first printing sold out in three months and has gone on to sell incredibly well and develop a beautiful following of admirers interested in the same beauty, design, craftsmanship and humanity that I am. There has been much written about Handcrafted Modern, including pieces in the NYTimes, LA Times, and Wallpaper among others. Last year there was even a cover story on my book in the Japanese magazine Casa Brutus. I am grateful to say it continues to sell really well.
Along the road of photographing these homes I realized two very important things. The first was that I would never stop doing this work because it gives me joy. There is nothing on this planet I would rather be doing than photographing these homes and sharing them with all of you. The second thing I realized was that I had better hurry up because the Mid Twentieth Century designers and architects that I loved so much are quickly disappearing and their homes with them. If these designers are still alive, they are in their 80’s or 90’s at this point. Even the house museums tend to change and evolve over time and move away from how the space truly was when the designer lived there.
So with a sense of urgency, I started planning the European book in mid 2011. I heard myself saying “I’m shooting the European book in spring 2012” and from there I have just plowed ahead. I knew that this new book would have to be different from Handcrafted Modern from a financial standpoint because the fact is I am still paying for HCMod rather than making money from it. Many people are shocked by this, but the fact is, these types of book – with all original photography – are costly to make and take time. I don’t have a team of researchers helping me or an assistant to travel with, I am a one man band. That means nights, weekends, every free moment I can find goes into working on this book. It is a joy but also a tricky financial situation. Even with an amazing publisher like Rizzoli to publish the book and a nice advance, I knew it wouldn’t be enough. The advance ran out about 2/3 of the way through my second trip in Europe. Just to give you some raw numbers, to photograph the Alvar Aalto house alone cost about $3000. I have shot 15 houses so far of which 13 will appear in the book.
Why I Need Kickstarter Funding
So here I am in the home stretch. I have a deadline impending and basically have to make this book my full time job for the next few months just to turn it in on time. There is a lot of work ahead, with writing the book, perfecting the image edit of the chapters, making final match prints, etc. My goal of $41,000 will get me to the finish line.
Here is a loose breakdown of how the money will be spent.
- Travel expenses - $12,500 (This includes everything from airfare, baggage fees, accommodations, food, trains, cabs, gasoline, rental cars, you name it. Travel in this day and age is expensive!!)
- Post production costs – $9,400 (A lot of things get rolled into this number but it is basically me prepping and printing images, making them perfect and writing the book. This includes lab time, paper, final image prep, house artwork permissions, etc. But mainly it takes time...lots of time.)
- Kickstarter Rewards and postage - $15,000 (a lot of money, but I have to buy the books from my publisher. Even at my discount, it adds up!)
- Amazon/KS’s cut - $4000 Kickstarter and Amazon payments both take about a 5% cut.
So many beautiful projects have been seen to fruition through the help of all you lovely Kickstarter supporters and I hope mine will be one of them. As I figure it, I need to pre-sell 410 books to make my goal – all books will be autographed to you by me. If I exceed my goal, all the extra money will go towards continuing to photograph the homes of the Mid Twentieth Century designers. I still have two more books of this to do - one in South America and one in Asia, so I have my work cut out for me and I am thrilled for it. I hope you all will decide to come along with me and help in this project. I share my journey in images on my blog at www.lesliewilliamsonphoto.blogspot.com . You can go there to see previews of the book, images from my iPhone that I shot as I was on the road, and some of the trials and tribulations that go along with doing such a big project virtually solo. And of course there will be updates on this Kickstarter and the project as I work towards publication. I am excited to share the process of making this book with all of you!
A special thank you to Greg Tuzin for making this wonderful video and to George McCalman for connecting us.The beautiful music you hear is Cowgirl from Torey's Distraction by the Album Leaf. If you aren't familiar with them, treat yourself to a longer listen. thealbumleaf.com
Risks and challenges Learn about accountability on Kickstarter
The biggest challenge with projects like these is always money. With my Kickstarter goal met, I see no obstacles to bringing this book to publication. I have a publisher in place and an estimated publication date of Spring 2014.
Because I do the lion's share of the work (the design of the actual book I don't do), I guess I could get sick and there could be a delay for that reason. I am only human after all...
The absolute worst case scenario is that I lose my publisher. But since my first book is still selling out of stores, I am confident that won't happen.
I see this book being published on time and your rewards sent in a timely manner, but whatever happens, know that I will keep you updated the whole way through.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $41,000 goal
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Feb 7, 2013 - Mar 14, 2013
Pledge $10 or more
My gratitude! And project updates.Estimated delivery: Apr 2013
Pledge $25 or more
A heartfelt thanks and a jpeg of one image from Handcrafted Modern Europe - perfect for your computer's desktop screensaver! Plus updates on the project as I work through to publication. It is a bit early in the process to know what image yet, but it will be pretty!Estimated delivery: Apr 2013
Pledge $75 or more
Open "Kickstarter Edition" digital 8"x10" print of the cover image from Handcrafted Modern Europe or from Handcrafted Modern. Plus updates of the project. Please note: It is still early to know what the cover will be but I'll keep you in the loop!Estimated delivery: Apr 2014Add $10 to ship outside the US
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A first edition of Handcrafted Modern Europe. Autographed by me to you. Plus updates of the project.Estimated delivery: Apr 2014Add $25 to ship outside the US
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20 backers All gone!
Limited Edition series of two 16"x20" color prints from Handcrafted Modern Europe. It is a bit early to know what images these will be, but you will have a choice of two different sets.Estimated delivery: Apr 2014Add $25 to ship outside the US
Pledge $1,000 or more
2 backers Limited (8 of 10 left)
Autographed copy of Handcrafted Modern Europe, limited edition set of my 3 favorite images from the book (printed 11"x14"). Plus project updates. Please note, It is still early to know what my favorite images are but I'll keep you posted.Estimated delivery: Apr 2014Add $45 to ship outside the US
Pledge $2,500 or more
0 backers Limited (10 of 10 left)
Pick your print! Did you fall in love with one particular page in Handcrafted Modern? Or maybe you will fall for one in Handcrafted Modern Europe (I know I have!). Well choose your favorite image (1) and I will make you a beautiful print! Print size up to 20"x30". Please note some houses are not available due to my agreement with them so please email me if you already have a favorite in mind. Or if you have another image you are interested in from any of my other projects, let me know!Estimated delivery: Apr 2014
Pledge $5,000 or more
1 backer Limited (3 of 4 left)
Private slideshow with libations and hors d'oeuvres for you and 9 guests, and an acknowledgement for you in the book. You and your guests receive a copy of Handcrafted Modern Europe, personally autographed that night. Slideshow to be hosted at my studio in San Francisco or a location TBD in Los Angeles or NYC area. Plus project updates. Please note: Travel expenses for you and your guests not included.Estimated delivery: Apr 2014