The other night, in a small little hamlet in Southern California, Hollywood's elite gathered as they do every year to celebrate films and their accomplishments for the year - and to show off a few dresses and tuxes.
At the very same time, on the other side of the planet, in the largest town in the UK, another group of people gathered to celebrate film in their own way. It was the UK premiere of "The Pharmacist" and it also was a celebration: the accomplishment of one of Huddersfield's sons.
It would seem to be a long way to go for a movie. Traveling through the Yorkshire countryside to premiere "The Pharmacist" required planes, trains and automobiles (and a little jetlag) to get to Huddersfield. But I knew from the beginning - given the support of our co-exec producer Iqbal and the slew of UK pharmacists backing this film - it was a trip worth making.
And boy, did it surpass my expectations.
The Pharmacist played along with two other films the a very funny comic, Inel Tomlinson at the Huddersfield Odeon Cinema's Theater #4. Holding 300 seats, I estimate it was about two-thrid's full, with people traveling in from as far away as London to see the show. The screening raised over 1500 GBP (or ~$2400) for local children's charities.
And after the applause subsided, I got a chance to do what I came to Huddersfield for: to thank Iqbal, his friends and family, and everyone else who supported the film and the evening.
And in my mind, that screening was more about what cinema truely is than the glitz and the parties happening a world away.
In a very short amount of time, I met many wonderful people and cannot wait to return to Yorkshire - next time with the remainder of the Cassidy-clan in tow.
But for now, attention turns back to spreading the word about "The Pharmacist" and finding as many ways as possible to bring it audiences.
We've already begun to submit to film festivals. Although we are unlikely to get into all of them, Iqbal and I have devloped a festival strategy that will ensure progressive success and attempt to reach all corners of the globe.
The festivals we have submitted to already include:
- The Beverly Hills Film Festival
- Seattle International Film Festival
- Athens (Ohio) International Film Festival
- Edinburgh International Film Festival
- Los Angeles Film Festival
- CFC Worldwide Short Film Festival
- DC Shorts Film Festival
Others that are on the list:
- Chicago International Film Fesitval
- Leeds International Film Festival
- Raindance International Film Festival
- Mill Valley International Film Festival
- Cleveland International Film Festival
- Rome (Georgia) International Film Festival
- and perhaps many others.
If you know of any other good festivals, programmers who might be interested or even others who might be willing to host special screenings, please contact us. We're open to all available options.
And for those looking for DVD's and online rentals, we're expecting an online launch this summer.
Bottom-line: with the DC and UK premieres now complete, "The Pharmacist" is looking to come to a screen near you. Soon.