Zoom! How Much Your Backing Helps
Wow, everyone. THANK YOU… THANK YOU! Your response has been amazing, and we’re on track for a really successful campaign!
It has been a pleasure exchanging messages with people, and I am floored by the nice things many of you have said.
Here’s an update:
Your response isn’t just making me jump up and down with joy. It has also opened important options for sourcing the last components I need, particularly the pocketing.
You probably saw the picture of the pocketing design. My consultant and I have been working on sourcing the material and printing for weeks. Keep in mind, my guy is someone who ran textile departments, and entire couture lines that use everything from nylon to silk. If it was wool or satin, we’d have it tomorrow… but anything that is different is harder to come by, and few people make pocketing out of polyester.

Below is an inside peek at the apparel world. This is the cost for the pocketing only, and I’m sharing because you might be interested.
At a low volume, I could buy material and digitally print the pocketing:
- 1,500 pairs for $6,750.
- That’s $4.50 per pair, cost of pocketing only.
At the same low volume, if I wanted to use sustainable inks to digitally print the pocketing:
- 1,500 pairs for $9,750.
- That’s $6.50 per pair, cost of pocketing only.
- Ouch! But, we all know it would be the right thing to do.
At a higher volume, I can buy material and rotary print the pocketing using a completely sustainable process:
- 5,000 pairs for $8,800.
- That’s $1.76 per pair, cost of pocketing only.
- Because in this scenario I have to buy 2,000 yards of material but will only print 1,000 yards, it includes surplus material for another 5,000 pairs later (5 pairs per yard).
Granted, I’ve only sold 100 pairs so far, and 5,000 pairs is a long way off. But your enthusiastic response is already helping me gauge the overall demand for Bluffs, and see that committing to pocketing I use for the Kickstarter campaign or beyond might be an acceptable outlay.
Overall, it will be a better product, thanks to you.
Drop me a line anytime if you have questions.
And, THANK YOU!
1,181
Backers
$128,722
pledged of $13,500 goal
0
seconds to go
Funding period
May 23, 2012 -
Jun 27, 2012
(35 days)
- First created · 100 backed
- Stefan Loble 116 friends
- Website: bluffworks.co
Pledge $1 or more
45 backers
A VIDEO thank you card, plus a deep appreciation for funding me, even though you may not be in the market for a pair of pants.
Estimated delivery: Aug 2012Pledge $25 or more
14 backers
WATER BOTTLE - A 27 oz stainless Bluff Works creation by Klean Kanteen, plus the thank you card. (If you want to add the bottle to any other reward level, just add $20).
Estimated delivery: Jul 2012Pledge $70 or more
524 backers
ONE pair of Bluffs ($85 retail value) in any color. Includes shipping and an exchange to get the size right, as needed. Please add $10 for international shipping.
Estimated delivery: Sep 2012Pledge $130 or more
363 backers
TWO pairs of Bluffs in any color shipped to a single address. Same shipping and exchange as above. Please add $10 for international shipping.
Estimated delivery: Sep 2012Pledge $185 or more
162 backers
THREE pairs of Bluffs in any color shipped to a single address. Same shipping and exchange as above. Please add $15 for international shipping on three pairs.
Estimated delivery: Sep 2012Pledge $240 or more
37 backers
FOUR pairs of Bluffs in any color shipped to a single address. Same shipping and exchange as above. Please add $15 for international shipping on four pairs.
Estimated delivery: Sep 2012Pledge $300 or more
2 backers
BLUFF RESCUE BOX - Find someone in need, and I'll ship them six pairs of pants - consisting of two sizes in each of the three color - plus a prepaid return label. Your guy can keep any three pairs, and send the other three back. Includes a water bottle too. Not available internationally.
Estimated delivery: Sep 2012Pledge $500 or more
1 backer
CALL MY BLUFF - Write a challenge or unique journey, and I'll make a short video of how I tackle it in my Bluffs. Will be released on our website with a credit to you. Includes three pairs of pants and a water bottle too.
Estimated delivery: Dec 2012Pledge $1,000 or more
0 backers Limited (2 of 2 left)
ANTE UP - Design a challenge or task, and I'll fly in for a weekend to participate in your "bluff" anywhere in the continental US. More reserved pursuits, like painting your house while we talk business ideas work too, but ideally it'd be something full of adventure. (Try not to get me too hurt, or too arrested). I'll bring you three pairs of pants and enough water bottles to keep us hydrated while we tackle whatever you come up with.
Estimated delivery: Dec 2012Pledge $2,000 or more
0 backers Limited (4 of 4 left)
CARTE BLUFF - Rights to order one of everything Bluff Works makes for the next FIVE years. Hopefully, this is lots of cool stuff! Includes shipping and exchanges, as needed. Of course, it starts with the water bottle and three pairs of pants.
Estimated delivery: Sep 2012
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