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Update #1: WHY NOT RELEASE THE CD FOR FREE?

Posted on May 29, 2010

It is currently 4 am on the morning of Saturday, May 29th. I can't sleep. To be honest, the lack of sleep is due to the fact that I am completely overwhelmed by the generosity of my friends.

Sometime ago, I decided that this new album was going to be different and it wasn't going to have the same old CD release. Lots of musicians/bands have played around with the concept of free music and I wanted to jump on this train. I threw around so many ideas of how to release this album that my close friends and family stopped picking up my phone calls (for a couple of days at least, they do pick up now).

On May 15th of 2008, I heard an interview on NPR about a women who had a fan supported album. I know the exact date because I went immediately to my phone and took notes. Her friends/fans had helped her raise the money to record a new album and she gave them gifts at certain sponsor levels. I thought why not take this to the next level; if an independent artist can raise the money to have all the recording costs taken care of – WHY NOT RELEASE THE CD FOR FREE?

I believe that the current ability and opportunity for anyone to be able to access your music easily through the internet is something that needs to be taken advantage of for independent artists. Yes, we put lots of hours into recording our album. Yes, artists can make money of the sale of their CDs BUT most artists spend years just paying back their record label for recording costs. We have no budget for advertising, marketing campaigns or publicists so we are turning our album into our promotional tool. The payoff is the opportunity for anyone to be able to get our music, hear the songs and one day come experience our music live.

As of 4 hours ago, our album reached the funding goal we set out for. We still have 12 days left for sponsorships – anymore sponsorships at this point would allow us to put even more time and effort into the new album.

Thank you from the bottom of my heart for getting behind my crazy idea to release this album for free and for supporting independent musicians who are working their tail off to be heard in a world of too many independent musicians trying to be heard. More importantly than this album being free, I believe that the musicianship, songs and sound of the recording itself is above and beyond anything I have done previously. Thank you for allowing us to put the needed time and effort into making this new album the best it can possibly be.

Off to try and sleep,

-Andrew

ps - i will start posting exclusive backers only pictures and video from the recording process in the coming days.

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      Brandon Schmiedeberg on May 29, 2010

      i want to say congratulations to you all. This seemed like such a cool idea, and it took me a while to pledge, but i did this morning, and I am so happy for you guys!

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      Sandi Severson on May 29, 2010

      Congratulations Andrew and all of you! Life is good...

      Sandi

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      Stacey Armstrong on May 30, 2010

      Congratulations on reaching your goal! Thanks for the music. : )



142
Backers
$10,170
pledged of $8,000 goal
0
seconds to go

Funding Successful

This project successfully raised its funding goal on June 10, 2010.

Pledge $1 or more Pledge $1 or more

2 Backers

High fives whenever we cross paths! Plus access to private behind-the-scenes updates and videos from the recording process only available to sponsors!

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28 Backers

Digital download of Deluxe Edition album before released to public. Listed as a "totally cool" sponsor on the website (plus everything above)

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67 Backers

A signed hardcopy of the Deluxe Edition album by the entire band. Listed as a "totally rad" sponsor on the website (plus everything above)

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14 Backers

An "AHB" T-shirt, button and sticker as well as 1 ticket to our CD release concert in Sacramento, CA. Listed as a "super rad" sponsor on the website and in the CD. (plus everything above)

Pledge $100 or more Pledge $100 or more

17 Backers

An invite to a listening party and bbq (in Sacramento, CA) with the band and other sponsors when the CD is done. 3 signed copies of our new CD and 2 tickets to our CD release concert in Sacramento, CA. Listed as a "crazy sweet" sponsor on the website and in the CD.  (plus everything above)

Pledge $250 or more Pledge $250 or more

2 Backers

We will video record a song of your choice (any artist) and dedicate it to you when we post it on YouTube. We will also send you the audio file. 4 tickets to our CD release concert in Sacramento, CA. Listed as a "mega bigtime" sponsor on the website and in the CD. (plus everything above)

Pledge $500 or more Pledge $500 or more

2 Backers

You will be listed as a Producer in the CD and on the website. Private acoustic solo concert with Andrew (when he is in your area). 15 Deluxe Edition CDs to give to friends and 8 tickets to our CD release concert in Sacramento, CA. (plus everything above)

Pledge $1,000 or more Pledge $1,000 or more

4 Backers

You will be listed as a Executive Producer on back cover of the CD and on the website. A house concert with the full band and 30 Deluxe Edition CDs for your friends at the show.  (plus everything above)

Pledge $2,500 or more Pledge $2,500 or more

0 Backers

You can dedicate the album to whomever you choose. We will create a special page in the album artwork just for your dedication. (plus everything above)

Project By

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Dawson Records

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Independent Record Label of the Andrew Heringer Band

  1. andrewheringer.com