For backers only. If you're a backer of this project, please log in to read this post.
The first few days of our new Kickstarter campaign have gone great - we've already made good progress towards our goal, so thank you to all of you who have re-pledged!
As a reminder, we have two milestones this time around:
- We have to hit $3,000 to get anything - we set this number low to give us the best possible chance of hitting it, and we're at 77% as of this update, so that's great.
- We need to get closer to $5,000 to raise the total we need, in conjunction with the other money we have coming in, to make our five films and get ready for launch in Fall 2012. We started shooting the first film yesterday, and we've posted some pics on our Facebook page if you'd like to see how it went.
So please, if you haven't re-pledged yet, check what you pledged last time around, and then head over to the new project to pledge the same amount again. We'd really appreciate it! The deadline is coming up fast.
We already have a handful of new backers, so if everyone re-pledges what they pledged last time around, we'll hit $5,000, which would be wonderful.
The Clara Tales team
Sorry if you were confused by our last update - we had hoped (based on our experience last time around) that our new Kickstarter project would be approved within a few hours and we'd get the link out on Monday. But it took until this afternoon to reach that point.
We now have our new Kickstarter up and running at:
As a reminder, no money went through last time around because we didn't meet our goal. As you can see, we've set it much lower this time so we can be sure to hit it. We hope to match the just over $4,700 that was pledged the first time around, but just to be on the safe side we've set our target to $3,000, so all pledges will go through if we hit any amount over $3,000 (though the more the merrier!). If you would all just re-pledge what you pledged the first time around, we'll hit that number.
Warning: this project will only be up for 7 days - one week! - so please pledge ASAP to make sure you get in before the deadline, which is next Wednesday.
Thank you again for all your wonderful support. We start shooting this Friday, so we're excited to start sharing our progress with you starting very soon.
The Clara Tales team
Here's a quick video that tells you what you need to know, but if you'd prefer to read it, all the same info is below (with some important links).
Thanks to all 75 of you who backed our project, especially those who backed it late in the day when it had already become fairly clear that we wouldn't achieve our goal of $30,000 (or get anywhere close). We love and appreciate you so much.
As you may know, the way Kickstarter works is that, if you don't hit your goal, none of the pledges go through. No money ever left any of your bank accounts or credit cards, and we're back to square one.
However, we now know two things: first, people really love our project, and they pledged almost $5,000 to it; secondly, $30,000 was much too ambitious for our first Kickstarter project, and we need to scale back our plans significantly.
So, we're immediately launching a second Kickstarter project, with a much lower target that we know we can reach, and we're asking everyone who pledged the first time around to simply re-pledge on the new project for the same amount. If that happens, we'll easily make our goal this time around, and we'll get a good chunk of the funding we need. This won't be everything we need, but we've had some great progress in finding other sources of money this week so we should be in a good position once we're done.
What we're asking you to do, if you were a backer the first time around, is to check what you pledged, and go over to the new project and pledge the same amount again. We're running the new project for a much smaller amount, but also a much shorter time, so the clock is ticking (we'll be starting the first of the five films this week, so we need to get the funding ASAP). So please pledge today!
We will be posting the new Kickstarter later today, as soon as we receive approval from Kickstarter, and we'll post the link here then.
Thanks again for your wonderful support. We look forward to updating you on our progress soon on the new project.
As per our last update, we're posting previews of our next five films every day this week. We've posted three so far:
We hope you enjoy these - there are two more coming later this week from additional members of the Clara Tales team.
You can see all the films from this preview series on this page.
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Woodland Creature - you get our thanks and a credit on our website.Estimated delivery:
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Kindly Woodcutter - same as above plus a set of images from the films to use as computer wallpaperEstimated delivery:
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Pumpkin - credit and an HD digital download of one of the filmsEstimated delivery:
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Enchanted Mirror - credit and HD digital downloads of all of the filmsEstimated delivery:
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Beautiful Princess - credit, HD downloads of all the films, plus a T-shirt with the final Clara Tales logo on itEstimated delivery:
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Magical Owl - credit, HD downloads of all the films, a DVD of all the films and a tote bag with the final Clara Tales logo on itEstimated delivery:
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Prince Charming - credit, HD downloads of all the films, a DVD of all the films, a t-shirt or tote bag (your choice), and a prop from the filmEstimated delivery:
Pledge $1,000 or moreYou selected
Fairy Godmother - you'll receive a handwritten thank you note, HD digital downloads of all the films, a t-shirt, a tote bag, a DVD and associate producer credit on all the films.Estimated delivery:
- (30 days)