Our "For Purpose" basics program launched in 70+ stores this year. Help us grow into more stores by designing a full 2013 collection.
This Project - Develop 2013 Spring Line
At This Shirt Helps, we believe in Social Enterprise, or “For Purpose” business. What’s good for business should be good for the world.
What we do is simple. We sell high quality, ethical, eco-conscious and socially responsible clothing at great prices. All our products provide a measurable amount of help in the world and we tell you up front exactly what that is. We only use factories that uphold proper working conditions and labor standards, and all our basics are made in the USA out of 100% Organic Cotton or with Recycled, Repurposed and Sustainable Blends. This way our consumers can feel good when they look good. The best way to see how we help and get the full story of how we've incorporated these values into our business model, check out our website and videos.
We launched our business model late last year with a great fitting and great feeling T-Shirt line and the response was amazing (Look down the page or check out our website for some of our first season press, store, celebrity and industry partnership highlights of the last 6 months!).
That’s why we need your help right now to design a larger range of products for next season. Our T-Shirts are already in 60+ contemporary stores in the U.S. but to get into larger chains and more stores in general -- we really need a full product line. The funds we'll raise with your help through this Kickstarter campaign will cover the costs to design and develop that 2013 full collection.
The (good) problem...
As small business owners, we always dreamed that our concept would catch on and would enable us to expand our line BUT ironically when it did catch on it happened faster than we imagined and we can't finance both current production and new development on our own. We have to use all or our current operating budget to finance production and sampling of our basics program (SEE HERE) but with your support we can continue the momentum we've built and bring our brand to more stores by designing and developing the following additional items for Spring 2013.
Mens: Henley, Zip Hoodie, Raw Pocket Tee, Knit Button Down, Tank Top, Sweater, and 4 Statement Tees.
Womens: Cardigan Tank, Fashion Tank, Fashion Tee, Knit Button Down, Cardigan Sweater, Sweater V Neck, 4 Statement Tees.
Unisex: Scarf, Bracelets, Necklace.
When this project funds we'll update weekly with posts on the development of these items to keep you in the loop so you can see how you're support helped and how the design and development process all works!
Our success was based on the idea that instead of trying to reinvent fashion, it makes more sense to focus on things that everyone is already going to buy and just make them better, both in quality AND business practices. That's why we focus on awesome basic products that everyone already needs and we'll continue that philosophy with the 2013 Spring line that you help us develop. This way we're not asking consumers to do something they weren't already going to do. Good Products + Good Price + Feel Good = Good Business.
Here is a preview of the bracelets that will be in the new 2013 line. These cool, colorful accessories are also part of the rewards for supporters of this project.
Key Industry Partners
We’ve already established some amazing partnerships with organizations that will enable us to successfully take this newly designed and developed (and Kickstarter funded!) 2013 Spring Line to market.
PROJECT Tradeshow - Project is the most influential contemporary fashion tradeshow and we are featured prominently at their shows: PROJECT WEBSITE
AGENDA Tradeshow - Agenda is the premier Lifestyle and Action Sports tradeshow and we are partnered and featured prominently at their shows. AGENDA ANNOUNCEMENT
Fred Segal Man
We are proudly featured in the world famous fashion store Fred Segal Man and hope to grow our presence there with our expanded 2013 line.
VANITI by Lisa Kline
Fashion retail legend Lisa Kline's new online marketplace, VANITI, chose us as a premiere brand for their launch and as supporters of our brand they even shot a great video for us this month! Vaniti Video
The Famous American Rag Flagship store on La Brea gave us premiere holiday placement and a prominent window display, we hope to recreate this situation when our new product offering comes in.
Here’s a list of some of our other stores that will grow with us.
Live with Kelly! - We were chosen as one of Kelly's picks for her Holiday Gift Guide show (and our site promptly crashed!), we'll DEFINITELY be sending them some of our new 2013 product so they can continue to support us!
Here's more press on our site:
Wilmer Valderrama and Serinda Swan have been early supporters of our brand and we'll soon be releasing a list featuring more of our celebrity brand ambassadors to help grow interest in our new 2013 product line.
Samples of some past printed shirts -
Size Chart -
Shipping - Your products will ship approximately the first half of July; we’ll update you if there are any changes.
Manufacturing Questions - We currently make all of our clothes in Los Angeles at factories that uphold proper working conditions and labor standards. As we grow we aim to employ factories around the country and world that will tie into our philosophy of having a positive socio-economic impact and "Good business should be good for the world".
Environmental - We make all of our products with organic, repurposed and recycled materials whenever and wherever possible. This includes our clothing, hang tags, marketing materials, etc. We strive to be at the forefront of environmentally sound business practices and hope to lead the way for future environmental best practices.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $12,000 goal
seconds to go
Funding Unsuccessful This project reached the deadline without achieving its funding goal on April 29, 2012.
Mar 29, 2012 - Apr 29, 2012 (31 days)
Pledge $10 or more
#1) - As a measure of our undying gratitude you’ll receive a sincere, personal, humorous and entertaining thank you from all of us at This Shirt Helps via our social media channels (Facebook, Twitter, etc..) for being among the first supporters to help us create a brand that will help empower people through simple consumer choices.Estimated delivery: Jul 2012
Pledge $15 or more
#2) - You will be among the first to receive one of our new “This Shirt Helps” bracelets AND some cool stickers. The bracelets are made with dyed and waxed string and come in one of our five core colors: Grey, Blue, Red, Green and Black. (*Includes shipping in the U.S.; international supporters please add $5.)Estimated delivery: Jul 2012
Pledge $30 or more
#3) - You'll receive #2 (“This Shirt Helps” bracelets AND some cool stickers) PLUS an awesome Kickstarter Special Edition Organic, Eco-Friendly Premium T-shirt from our Summer/Fall 2012 line. The shirts will have a unique, subtle inside print thanking YOU for kickstarting the growth of our business. Mens or Womens. (*Includes shipping in the U.S.; international supporters please add $20.)Estimated delivery: Jul 2012
Pledge $55 or more
#4) -Everything in #3 (“This Shirt Helps” bracelets, some cool stickers, an awesome Kickstarter Special Edition Organic, Eco-Friendly Premium T-shirt from our Summer/Fall 2012 line with special Kickstarter message) PLUS one of our New Premium Message tees AND another bracelet. (*Includes shipping in the U.S., international supporters please add $20)Estimated delivery: Jul 2012
Pledge $100 or more
#5) -Two Kickstarter Special Edition shirts from the #3 pledge PLUS two Premium Message tees from #4 pledge PLUS ALL 5 colors of bracelets AND some cool stickers. PLUS we’ll send you a personal video THANK YOU message from all of us at This Shirt Helps. (*Includes shipping in the U.S., international supporters please add $20)Estimated delivery: Jul 2012
Pledge $200 or more
2 backers Limited (2 of 4 left)
#6) - Everything in #5 (Two Kickstarter Special Edition shirts PLUS two Premium Message tees PLUS ALL 5 colors of bracelets AND some cool stickers) PLUS dinner in LA with the This Shirt Helps Team Positivity crew so you can learn who we are, why we do what we do and what we believe in. All over a night of great food, drinks and company. As long as you can get here, we'll take care of the rest.Estimated delivery: Jul 2012
Pledge $300 or more
#7) - You will be become an inaugural member of our “Shirt of the Month” club and will receive package every month with a different This Shirt Helps bracelet, a new awesome Organic, Eco-Friendly Premium T-shirt and some cool stickers for one full year, plus one extra month ; ). That's 13 months of awesome shirts (includes U.S. shipping). That way you can continue to look good and feel good every month without even thinking about it.Estimated delivery: Jul 2012
Pledge $1,000 or more
1 backer Limited (1 of 2 left)
#8) - ONE of EVERY ITEM of our Fall Line — AND we’ll NAME a SPRING 2013 item after YOU! You'll be forever immortalized with an amazing shirt named after you! Hope you like your name enough to see it stores around the country (and world!)Estimated delivery: Jul 2012
Pledge $5,000 or more
0 backers Limited (2 of 2 left)
#9)- THIS TRIP HELPS! This one is too cool. You get to come along on one of our next This Shirt Helps trips to see where we get all of our inspiration! Check out some of our past trip videos on our site. These trips are nothing less than pure amazingness! Upcoming trips include Africa, Laos, and South America. Includes airfare, accommodations, and all related activity. (Airfare from Los Angeles; you just need to get to L.A., and we'll take care of the rest.)Estimated delivery: Jul 2012