Building community through a local food marketplace that offers fresh creative alternatives to how we connect with our food.
Two young entrepreneurs residing in Gainesville, Fl aimed to retrofit a neglected building space on small town Main Street into a thriving local food marketplace, revitalizing community through both visual and edible art. Utilizing sustainably-produced and salvaged materials - we designed a fresh, clean, and modern appeal for an otherwise low-income sector of town.
Three years into the project, and Citizens Co-op currently has over 700 members & co-owners. All of our funds to date have been raised locally through small investments and membership shares - over $200,000 from within our community.
At our deepest roots, we are cultivating community through the establishment of a storefront that will bring people closer to their food and to each other. We are collectively owned by the people who provide the food, the people who work here, and the people who will shop here.
The project will offer healthy farm fresh foods, grown locally, and at affordable prices, to an underserved neighborhood while also beautifying our downtown main street and supporting young area farmers. We are planting fruit trees and edibles along green spaces and parking lots throughout our neighborhood, connecting the new marketplace to a prosperous community garden three blocks away - encouraging food, art, and culture amidst previously avoided alleyways.
Our mission is to improve and expand the local food system by supporting local farmers and increasing the availability of local products; educating consumers and providing them with wholesome food; and providing jobs that contribute to a deeper, local economy. After 3 years, we're scheduled to open in weeks, and we need this final push to open our doors and kickstart the Co-op.
Wall mural in Co-op Market, just completed!
Interior design rendering of the Co-op Market:
building the community garden:
Swallowtail Farm Tote Bag:
"March to a Different Beet" T-shirt Logo:
Brought to you by:
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $15,000 goal
seconds to go
Mar 23, 2011 - Apr 23, 2011 (30 days)
Pledge $5 or more
an originally designed postcard of our own "local food" graphic
Pledge $10 or more
select a beautiful artistic photo print from the community garden
Pledge $15 or more
a burlap tote from Swallowtail Farms, owned by Noah, our highlighted farmer in the video
Pledge $20 or more
a collection of our favorite north florida farmer's market recipes
Pledge $25 or more
an organic natural cotton graphic t-shirt with text “March to a Different Beet”, screen-printed locally in gainesville
Pledge $40 or more
a set of local fruit preserves, including a uniquely gainesville muscadine jelly
Pledge $45 or more
the collection of our favorite farmer's market recipes + organic “March to a Different Beet” tee, screen-printed locally in gainesville
Pledge $65 or more
gainesville's muscadine jelly + organic “March to a Different Beet” tee, screen-printed locally in gainesville
Pledge $105 or more
Receive a $100 lifetime membership in Citizens Co-op, also eligible for food discounts at other Co-ops around the country.
Pledge $120 or more
Receive all of the above great products shipped to you!
Pledge $225 or more
All of the above great products, along with a $100 membership in Citizens Co-op, eligible for discounts at Food Co-ops around the country
Pledge $500 or more
1 backer Limited (4 of 5 left)
All of the above great products & membership, and you get to create and name a salad in the prepared foods cafe at the Co-op market
Pledge $1,000 or more
1 backer Limited (3 of 4 left)
All of the above great products & membership, along with a dinner for four served to you at your house, prepared with local, seasonal ingredients by our very own chef. Available to those in the surrounding area only.
Pledge $2,500 or more
0 backers Limited (1 of 1 left)
All of the above great products & membership, and a local best-selling and award-winning author will name a character in her latest book after you.