CLANG Graphic Survey
We have gotten some feedback about the t-shirt graphic and have tried a few simple changes. Let us know which one of the below you like best by answering this survey.


9,023
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Funding period
Jun 9, 2012 -
Jul 9, 2012
(30 days)
- First created · 1 backed
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- Website: subutai.mn
Pledge $10 or more
672 backers
Thanks! You get our appreciation and a thank you on our website and the game credits.
Estimated delivery: Feb 2013Pledge $25 or more
5369 backers
Download of the game (motion control hardware not included), as well as a thank you credit on our website and within the game.
Estimated delivery: Feb 2013Pledge $40 or more
410 backers
Two copies of the game. Keep one for yourself, give one to a friend! Includes a thank you credit on our website and within the game.
Estimated delivery: Feb 2013Pledge $50 or more
421 backers
Download of game concept art in pdf format. Includes all preceding rewards.
Estimated delivery: Feb 2013Pledge $75 or more
567 backers
PDF of illustrated Clang fighting manual. Includes all preceding rewards.
Estimated delivery: Feb 2013Pledge $100 or more
584 backers
T-shirt with CLANG/Subutai Kickstarter campaign graphic. Includes all preceding rewards (add $15 for international shipping).
Estimated delivery: Feb 2013Pledge $150 or more
333 backers
Print edition of illustrated CLANG fighting manual. Includes all preceding awards (add $15 for international shipping).
Estimated delivery: Feb 2013Pledge $250 or more
64 backers
Motivational poster signed by the team. OMVI patch. Includes all preceding rewards (add $20 for international shipping).
Estimated delivery: Feb 2013Pledge $500 or more
37 backers
Print version of the illustrated CLANG fighting manual signed by the team, copy of the Deluxe Edition of The Mongoliad Book 1, signed by the writers. Includes all preceding rewards (add $15 for international shipping).
Estimated delivery: Feb 2013Pledge $1,000 or more
19 backers Limited (1 of 20 left)
Complete Mongoliad trilogy signed by team plus invitations to company parties in Seattle. Includes all preceding rewards (add $15 for international shipping).
Estimated delivery: Feb 2013Pledge $1,241 or more
10 backers All gone!
Name a character in a future Foreworld story, the alternate history in which The Mongoliad (and CLANG) is set. The name may be modified as necessary to fit the milieu. Includes all previous rewards.
Estimated delivery: Feb 2013Pledge $1,294 or more
7 backers Limited (3 of 10 left)
Name a character in the large world Foreworld game project. The name may be modified as necessary to fit the milieu. Includes all previous rewards (except the $1241 level reward).
Estimated delivery: Feb 2013Pledge $2,000 or more
1 backer Limited (19 of 20 left)
Your face on your exclusive character! We will have you send us a few photos and we will make you character that only you can use, with your face! Includes all previous rewards (except the $1241 and $1294 level rewards).
Estimated delivery: Feb 2013Pledge $5,000 or more
3 backers Limited (7 of 10 left)
Original concept art plus invitations to company parties in Seattle. Includes all preceding rewards.
Estimated delivery: Feb 2013Pledge $10,000 or more
1 backer Limited (7 of 8 left)
THE WAR KNIFE VERSION: Gotlandic war knife based on a design by bladesmith Jeff Pringle (a wootz and pattern welding specialist). These are replicas of 8th century weapons, not unlike what would be carried by the OMVI from Týrshammar in our Foreworld stories. In those days, "war knife" meant something akin to "short sword" rather than "pocket knife." This reward also includes a studio tour and lunch with the team, as well as all preceding lower-tier rewards (except the $1241 and $1294 level rewards and the sword).
Estimated delivery: Feb 2013Pledge $10,000 or more
8 backers All gone!
Steel longsword based on a design by noted sword-smith and Foreworld contributor, Angus Trim. Studio tour and lunch with the team! Includes all preceding rewards.
Estimated delivery: Feb 2013
Comments
Creator Ian Wellock on June 30, 2012
Definitely #2
Creator Jamison Stone on June 29, 2012
#2 all the way!!!
Creator Kelly Brock on June 28, 2012
2 most surely. :)
Creator Beth Regardz on June 28, 2012
Here's the type adjustment indicated in my last post.
http://www.rococo.com/2CLANGboldkerned.pdf
BR
Creator Beth Regardz on June 28, 2012
2 is best for typeface in combination with the weight of the logo design. BUT, KERN overall to equalize space between L and A, and so the terminal of the N aligns with the diamond outline, as it does in example 4. And the type can be bold. I can send an adjusted version as a PDF attachment if you say where.
Creator Justin Handville on June 27, 2012
2
Creator Thail on June 27, 2012
2 =)
Creator Da Mayor on June 27, 2012
I think hand-lettering seems over-the-top. If this game were called The Nice And Accurate Simulation of Medieval Long Sword Dueling, sure. But the title is freakin' CLANG. My primary concern is to have a sudden fit of Tinnitus when I first view the shirt.
Creator Phillip Strauss on June 27, 2012
2
Creator R. Scott Reis on June 27, 2012
2 is great
Creator Achilles Charmpilas on June 27, 2012
Yup, 2 is better
Creator Anton Malyi on June 27, 2012
2. more readable font than 1 and 3 and sword is `angled` which can be treated as a `motion` (and 4 is `static`)
Creator Frank Jones on June 27, 2012
Agree with the call for a redesign with proper lettering, kerning etc.
Creator Valvar on June 27, 2012
2 or 3. I like the font in 3 better but either will do...
Creator Justin Price on June 27, 2012
2 of course
Creator Stefan V on June 27, 2012
I'd like to see one sword hitting and one sword parrying. CLANG!
Creator Tim Quin on June 27, 2012
Here's my reasoning:
1) Font (thin-thick-thin) is very sword-like but not very tough looking. Its not like its going to come in Pink. 'Get a Grip' sounds like the person who made it up is old and thought the 80s was cool.
2) Font is good. Very comic-book. CLANG! You can hear the sword fight. Simpler and more direct. Like the sword at an angle which implies I'm about to chop you in half. HOOAHHH!!! This one has already won and this survey was unnecessary.
3) Font problem mentioned in #1, but better without the Get a Grip. If it was a dual-sided T-shirt then maybe it could have had saying that on the back.
4) The upright sword implies nobility to me. A static salute of the sword. Very proper, but very unfun. CLANG implies movement.
You heard it here first.
Creator Paul Clark on June 26, 2012
Or why not use a font that actually sounds like the word, and also two colour printing would be good:
http://www.electronicmusic.com/images/clang5.jpg
Creator Paul Clark on June 26, 2012
I'd also like to see the same script as they used for black adder - although I'm thinking it's a custom font
http://www.housemd-guide.com/img_music/B00005OCTIblackadd.jpg
Creator Paul Clark on June 26, 2012
I liked 2 but kind of liking 4 now
Creator Dj Gilcrease on June 26, 2012
2 or 3
Creator John Haverkamp on June 26, 2012
#2!
Creator Chris Zito on June 26, 2012
Graphical wise, I'd go with #2.
Creator Baja on June 26, 2012
I just hate the color scheme. I might invest more if I it was blue on a white shirt.
Creator Drew Scott on June 26, 2012
I vote for #3, although it's a close tie with #2.
Creator Jackalgirl on June 26, 2012
@Subutai -- Heh! I understand what you mean wrt Copperplate. I've been on a Trajan Pro + Garamond kick lately myself. ; ) My recommendation would be the text be hand-lettered by a professional (cf. my private message to Karen). You are more likely to get exactly what you want, and it will be unique, and if you have specific desires (such as having a bold font that, at the same time, shows some motion /and/ reflects the hand-lettering styles of the 16th Century [if that's what you want]), you're just going to have to go with a calligrapher who is also a scholar. I know that you're looking for something that isn't /too/ modern, but yet also is bold. But might I also suggest that a modern-looking font isn't necessarily a bad idea? Because what you're doing is bridging the gap between an ancient discipline (hence the rather antique appearance of the hand-and-sword) and modern technology. Essentially, the gaming geeks who get into Clang are going to be worrying, in some way, about the same kinds of things that the warrior geeks did. So having a font that looks modern actually kind of ties into the game: -- though since the game is going to be very much visually set within an historical context, perhaps having a modern font might be too meta. I can't recommend one way or the other since I don't know where the main thrust of Subutai's vision (so to speak) is regarding the meta-aspects of what the game is or will be doing.
Creator Gregory Howe on June 26, 2012
I'm a calligrapher. Try something Carolingian, or even early blackletter.
Creator Gregory Howe on June 26, 2012
2
Creator Brenda Holloway on June 26, 2012
I voted #2, but I echo Paul -- that font is awful. It needs kerning at the very least.
Creator Derek on June 26, 2012
Image 2 immediate catches the eye
Creator Chris Vrem on June 26, 2012
My preference is #3, though I would prefer a less streamlined font. I feel a sans-serif font that matches the bold strokes of the graphic would be better suited.
I like the oblique angle of sword and font, as they give the logo a sense of action. I also like that the angles of the sword are _not_ parallel/perpendicular to the diamond.
@J.S. Woodward does have a point about the similarity to the BPRD logo, so perhaps it would be a good idea to follow @royblumenthal's suggestion to flip the image.
Creator Paul Tien-Shih Lee on June 26, 2012
1. This should be hand-lettered, preferably by someone familiar with medieval art and lettering. If you are going to go with a typeface, please avoid san-serif. The point of this whole project is to bring a certain level of historicity to a modern entertainment platform. Using a typeface that alludes to hand lettering is appropriate. Given that black letter is hard to read (and will make this look more like some death metal band logo), I would go for a modern variant of Carolingian minuscule.
2. Flipping the sword means either it's left-handed or you don't see the thumb. It's hard to know how much people care about right- vs left-handedness in a logo, but I believe that not having a thumb makes the image much less dynamic (or interesting).
3. The survey page I'm seeing on Chrome (Version 19.0.1084.56 on Mac OS X Lion) doesn't show the images, just a list of radio buttons for the choices. Bad survey UI.
So my vote is: None of the above. Let's do a bit more work on this.
Creator royblumenthal on June 26, 2012
I made a quick mockup of a version of the logo that solves all sorts of issues. 1. No text awkwardly cuts through the image. 2. Both the name, 'CLANG', and the strap, 'Get a Grip' coexist nicely, with the correct hierarchical relationship in place. 3. The 'motion' of the logo is better. Here's a link to my scamp: http://bit.ly/MyAD2l.
Creator Laird Popkin on June 26, 2012
I prefer 2. The larger/stronger font for 'CLANG' stands out better, and the slanted sword looks more active than the vertical sword.
Creator Joshua Peachy on June 26, 2012
#3 looks classy.
I like the idea of flipping it, since a wearer could put their right fist up to it, and the blade and pommel would stick out either end. If the image is life size.
Creator Jeppe Ansbøl on June 26, 2012
2, the font fits much better
Creator Tim Park on June 26, 2012
I like 3... but would prefer a non-interrupted arm as well, or an obvious continuation of the sleeve or whatever. If you are utilizing library art and need it modified or recreated to match specific demands, I'd be happy to render it in vectors and make any modifications required, gratis.
Creator Theodore Lindsey on June 26, 2012
I voted for #1, but if the text style of #3 could be applied to #1, that would be even better
Creator Robert Chapin on June 26, 2012
2!
Creator Aaron on June 26, 2012
#3, with non italicized text does it for me. Like the font on #1, but without the catchphrase.
Creator royblumenthal on June 26, 2012
Unbelievable! My thought process is EXACTLY the same as Matthew Kirkconnell's! There's one further change I'd like to suggest... Flip the sword so that the blade is cutting toward the right. There is a subtle iconic undercurrent in cultures whose writing reads left to right that things facing to the right 'feel' future-oriented. CLANG is about the future of swordsmanship, not just a 'looking back' at its past.
Creator Subutai Corporation on June 26, 2012
Send me your favorite non-coppoerplate fonts! I will look at them and maybe have another survey! I like the original font (Condor Extended) too, but I hear the "not bold enough" concerns.
--Karen
Creator William Goff on June 26, 2012
#3 all the way, The font wins it for me.
Creator Matthew Kirkconnell on June 26, 2012
For me it was a toss up between #2 and #3. My choice is #3 only because #2 is using Copperplate typeface and it has been so overused in the past 20+ years. Though I do think the kerning could be tightened up on #3 a bit.
#1, I do not like the tagline at the top breaking up the flow at the top of the logo.
#4 The hand/sword angle is just not dynamic enough as compared to the others...and it uses Copperplate.
Creator sozin on June 26, 2012
Preston +1
Creator Subutai Corporation on June 26, 2012
@Jackagirl -- It is true, I have an inordinante fondness for Copperplate.
Creator Preston on June 26, 2012
#2 with #1's font.
Creator Jackalgirl on June 26, 2012
Of the four choices, #2 is the one I'd pick. I like the boldness of it and I especially like the switch from a sans-serif font to a serif font, though I think you could do better than Copperplate. ; ) Looking at #4, the upright sword seems too static to me. And I like that you've taken "Get a grip!" off. I think that the slogan works, but the fact that it's now separate from the logo means that you could use other catch phrases, too.
Creator HannesFury on June 26, 2012
I think you misunderstood the criticism a bit, at least judging by these options. For those that don't know, it was that "clang" didn't have enough room or wasnt bold enough. Those of us that recognize this, but still want to have "get a grip!" in the design, are now left with a catch 22, the dilemma wherein no other choice exists but to opt for "clang" still in that thinner fashion, or skip the wit altogether, which to me seems a bit unfair with what the critique actually consisted of. My 2 ¢.
Creator J.S. Woodward on June 26, 2012
I do like #2, to be fair - but if you have a quick look at the logo for the Bureau for Paranormal Research and Defense (from Hellboy canon) you'll see they're essentially identical. Sooo, take that into account?
(http://en.wikipedia.org/wiki/File:Bprdlogos-000.svg)