We're a small organic winery in Southern France, we bought an old horse van that we're transforming into a mobile wine tasting truck!
Hi, we’re Amy Lillard and Matt Kling of La Gramière. As you can see, we are standing in our vineyards in the town of Castillon du Gard in Southern France. We bought the vineyards in 2005 and have been farming them organically ever since. The grapes are picked by hand with friends and family in September and then brought back to our house in St Quentin la Poterie where we make our wine! Most of our vines are old Grenache, and we have lots of grasses growing and bugs flying around - part of our quest to create a natural, living biosphere for our vines to flourish in. So far, we have sent most of our wine abroad, to places like the US, Canada, Norway, Switzerland and Germany, but now we’d like to focus on increasing our sales locally. Since we don’t live at the vineyards and our winery is integrated into our house, this is quite a challenge. We don’t really have the space for a tasting room, so we have been thinking of ideas of how to sell more wine to the friendly tourists that flock to this beautiful region every summer. What did we decide to do, you ask?
We bought a truck!
Yup here’s a photo of it:
It’s a 1979 Citroen Type H, better known as a Tube. The Tube was introduced in 1948 as a new generation of utility vehicle. There were many many uses as you can see in this old ad:
Police roundup vehicles, school buses, ambulances and all sorts of delivery vehicles. The one we bought was known as a bétaillère (pronounced bay-tie -air), which was expressly for carrying livestock. Here’s an old ad we found touting the number of animals you could fit in it!
Our truck spent most of its life in the Camargue transporting the famous white horses between ranches, but now we’re going to give it a new purpose. We’re going to turn it into our mobile tasting room! The side will open up like a food truck, we’ll drive down to the vineyards and set up late afternoon for a fun evening of food and wine pairing. Matt and I love great food as much as we love great wine, so we’ll be preparing lots of yummy tapas and small plates for our customers to enjoy while tasting our wines. We will also use it to participate in local markets and other events. We’re doing everything on a shoestring budget and, in keeping with our “green” ethic, we’re trying not to buy anything new. We’ve bought old school chairs at local flea markets, and we’re going to use the sides of a shipping crate and saw horses to make tables (don't worry we'll put a table cloth over it!). The dishes and glasses have all come from garage sales, flea markets and antiques fairs. The other day I bought a set of vintage dishes with more than 30 pieces including serving platters and bowls for just 20€!
The only problem is we didn’t quite expect the transformation of the truck, the paint job and the equipment to cost so much. It’s the one thing that we can’t do ourselves, so we’re asking for your help! Our time is short and so is our Kickstarter campaign. We want to make this fun, and we’ll keep you up to date through our blog, Facebook and Twitter, and when you come to visit us in Southern France, we’ll have a really good time!
So for all of you who dream of one day owning a vineyard in the South of France, or elsewhere, here's your chance to be a part of ours!
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $7,500 goal
seconds to go
Jul 17, 2012 - Jul 31, 2012 (14 days)
Pledge $10 or more
Your picture on our wall of fame inside the truck, and a great big, heartfelt thank you! We’ll need you to send us a picture or come for a visit so we can take your picture with our vintage Polaroid instant camera that I picked up for €5 at a rummage sale!Estimated delivery: Aug 2012
Pledge $20 or more
The above, plus a bag of my mom Cindy’s homemade wine salt! She uses French sea salt dried in the sun, then drenched in a couple of bottles of our red wine and dried again in the sun. The result is a rich, wine-flavored salt that is wonderful with grilled meats and vegetables or winter roasts.Estimated delivery: Nov 2012
Pledge $50 or more
All of the above, AND a personalized "Life is Juicy ~ Drink it up!" ICE BAG, an ingenious portable ice bucket made out of recyclable PVC. They're hugely popular here in France, it's a great way to chill down a bottle of wine in a hurry!Estimated delivery: Nov 2012
Pledge $100 or more
All of the above, AND a La Gramière corkscrew made by Pulltex, my very favorite corkscrew. It’s La Gramière green with our logo on it.Estimated delivery: Nov 2012
Pledge $250 or more
The wine chiller, the cork screw, the wine salt, your picture, a big thank you AND a La Gramière “Life is Juicy- Drink it up!” custom organic cotton t-shirt with a drawing of the Super Truck on it! Fun for any occasion! (Men’s and women’s sizes available.)Estimated delivery: Nov 2012
Pledge $500 or more
All of the above PLUS your chance to pick grapes or to serve wine from the truck on your next visit to France! When you decide to finally pull the trigger and come for a visit to the South of France, we’ll welcome you to harvest or one of our special Tasting Truck events! You can be head picker or bar tender for the evening! We promise not to make you do the dishes!! We’ll make sure you have a great time, give you the grand tour of the vineyards! We'll also make sure you get to taste everything from the fresh juice to the tapas and all that's in between! *** Travel costs and lodging are not included! We’ll do our best to help you organize your trip but unfortunately we cannot pay for it!Estimated delivery: Nov 2012
Pledge $1,000 or more
So, of course you'll get all of great prizes listed above, but wait there's more! Remember that hot-air balloon I talked about in the video? Well ballooning has been my dad's passion since we were kids, and he would love nothing more than to take you up in the balloon while you're visiting here in Southern France to thank you for helping us out. Matt and I will meet you at the end of the flight with the truck for a gourmet brunch in the fields! *** Travel costs and lodging are not included! We’ll do our best to help you organize your trip but unfortunately we cannot pay for it!Estimated delivery: Nov 2012