Packaging design for "Sita Sings the Blues"
I made mock-ups of the deluxe packaging option I've put together for the Lib-Ray video releases to show you, but they didn't show up all that well in the video. So here's some still photos of the "Sita Sings the Blues" mock-up, to show the packaging.
Deluxe Packaging Option
The tin box is the size of a standard DVD case -- this company makes separate tin boxes and disk-hub inserts, so it's possible to just use the tin. To this, I've attached a nylon 3D-printed clip that serves the same role as the DVD hub, but for an SD (or MMC) card. In the mock-up, they're held together by hot glue, which seems to work very well. I'll probably try a couple of different adhesives for the real products, although the hot glue actually holds very well.
This clip is my first prototype printed through Shapeways. I will be improving the design a little bit -- removing some unnecessary plastic to save cost and getting the spring tension just right. The idea is that you push the tab on the right and the card pops out where you can get it. This version doesn't pop out quite as smoothly as I would like, so I'll be improving on that before I make it widely available.
In some ways, metal DVD cases are more "green" than plastic Amarray-type boxes, because the metal can be completely recycled (plastic recycling is less efficient). I admit I have not done an environmental impact analysis of this claim, but some of the tin case manufacturers do make this point in their advertising and it makes sense (on the other hand, they probably do consume more energy to make them).
Of course, this metal case kind of dwarfs the tiny SD card media, but it leaves plenty of room for a program insert or book, will look good on a shelf with DVD or Blu-Ray movies, and will not be so easy to lose.
As for the "economy" packaging option, I have not sorted that out completely. The best option there is probably a cardboard fold-out design, along the lines of the "eco-wallet" type case that the original "Sita Sings the Blues" DVD comes in. I'd prefer for this to be the same height and width as a DVD case, though it will probably be quite thin. How we can handle this will depend to some degree on how many we sell -- for a large enough quantity, I can probably get a custom die-cut package designed.
This could have a cardboard slot for the SD card, or we can use an adhesive plastic pocket. The latter option is also handy for making a combination Lib-Ray + DVD case out of an existing DVD case (also pictured below). I'm not offering that on this project (because there are already DVDs available elsewhere for these movies), but we might offer dual format packages for other releases in the future.
One of the reasons for offering different options is to get some feedback on which people might prefer.
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Notification of download availability for the software and specification documents.Estimated delivery:
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BACKER CREDIT: In addition to receiving notification of the download, anyone contributing $10 or more will be credited in the distribution notes for the software.Estimated delivery:
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COPY OF THE SOFTWARE: CD-R disk with all of the developed software in a Live-CD Linux so you can play Lib-Ray on most computers with CD-ROM and SD card support. The "Complete Guide to Lib-Ray" book will be provided in PDF format on the disk.Estimated delivery:
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BLENDER FOUNDATION OPEN MOVIE COLLECTION. Lib-Ray edition of the first three open movies created by the Blender Foundation: "Elephants Dream", "Big Buck Bunny", and "Sintel". You get all three films in high-quality 1920x1080 HD video with stereo and 5.1 surround sound, plus as many subtitle tracks as I can locate. This release will be in a compact, lightweight sleeve.Estimated delivery:
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SITA SINGS THE BLUES. Lib-Ray edition of Nina Paley's award-winning feature-length animated film "Sita Sings the Blues" in beautiful 1920x1080 HD video with stereo sound. Some of the proceeds from this Creator Endorsed release will be shared directly with Nina Paley after we make our minimum. This edition will be in a light-weight, compact, eco-friendly sleeve.Estimated delivery:
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BLENDER FOUNDATION OPEN MOVIE COLLECTION (Lib-Ray): Deluxe-packaged Lib-Ray format release of the first three of the Blender Foundation's Open Movies: "Elephants Dream", "Big Buck Bunny", and "Sintel", with extras and subtitles in all of the available languages I can find. The Lib-Ray software and documentation will be provided as an extra on this special edition card. (This is the same package as the mock-up I showed in the video).Estimated delivery:
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SITA SINGS THE BLUES (Lib-Ray): Deluxe packaged Creator-Endorsed Lib-Ray format release of "Sita Sings the Blues" by Nina Paley. Note that this will be the first time this title has been released in a high-definition format. The Lib-Ray software and documentation will be provided as an extra on this special edition card. (This is the same package as the mock-up I showed in the video). After we make our minimum, a portion of the profit from sales of this card will be given to Nina Paley herself.Estimated delivery:
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PRINTED MANUAL: A printed copy of the "Complete Guide to Lib-Ray", a book documenting the specification, tutorials on how to create a Lib-Ray disk "from scratch" as well as by using the developed Lib-Ray mastering wizard software. Plus you will receive the software on disk as well.Estimated delivery:
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BOTH RELEASES (SITA SINGS THE BLUES and the BLENDER OPEN MOVIE COLLECTION) on Lib-Ray: Both "Sita Sings the Blues" and the Blender Foundtion open movies "Elephants Dream", "Big Buck Bunny", and "Sintel". The Lib-Ray software and documentation will be included on these cards.Estimated delivery:
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PRINTED MANUAL and SITA SINGS THE BLUES: "The Complete Guide to Lib-Ray" printed book along with the Lib-Ray format copy of "Sita Sings the Blues" in the compact package.Estimated delivery:
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BOTH RELEASES - DELUXE PACKAGE OPTION ("Sita Sings the Blues" and "Blender Open Movies Collection"). If you would like to get both of the Lib-Ray releases in the deluxe (metal package with 3D-printed plastic card clip and printed insert with liner notes), you can select this option. These will be similar to the mock-ups in the video.Estimated delivery:
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TRY OUT LIB-RAY 4K: Experimental "Lib-Ray 4K" release of the Blender Foundation's "Sintel" Open Movie. This will be in an experimental 4096x2048 pixel format as currently used in digital projection systems. There are only a few home theater systems available at this resolution, and you will need to run the software on a fairly high-end computer to make this work (the hardware player I am offering is not guaranteed to be able to play this disk).Estimated delivery:
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PRINTED MANUAL and BOTH RELEASES: The "Complete Guide to Lib-Ray" printed book along with Lib-Ray format copies of "Sita Sings the Blues" and the Blender Foundation Open Movie Collection.Estimated delivery:
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GOLD SPONSOR: You will receive the printed "Complete Guide to Lib-Ray" book, both Lib-Ray releases ("Sita Sings the Blues" and the Blender Open Movie Collection), and you will be credited as a "Gold Sponsor" in the documentation, book, and distribution credits.Estimated delivery:
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PLATINUM SPONSOR: Be listed as a "Platinum Sponsor". Also get your choice of compact or deluxe editions of both "Blender Open Movie Collection" and "Sita Sings the Blues" and the printed manual "Complete Guide to Lib-Ray", with a signed message of thanks from me (all the "PLATINUM" level sponsors will get this -- because I'm really going to be that grateful!).Estimated delivery:
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FILMMAKER (MASTERING OF YOUR OWN FILM): Special reward for producers -- I will work with you to produce a Lib-Ray edition of your own film. You will need to provide lossless (or best available) original video, original audio, still images for menus (unless you want me to use frames from your video) and any other extras you want to have on the release. It does NOT have to be a free-licensed release, but I will need to get a statement identifying you as the copyright holder and indemnifying me against claims (I'll provide boilerplate for that). The video content also should not violate any laws or require any special regulatory notices (e.g. no porn films, please).Estimated delivery:
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PLATINUM SPONSOR / HTPC SYSTEM (PLAYER/COMPUTER): I will build you a Home Theater PC with playback support for Lib-Ray, DVD, and (some?) Blu-Ray disks. The system will be GNU/Linux based and will use one of the existing player distributions for DVD and Blu-Ray playback. Lib-Ray playback will be through the software I develop and will be integrated into the distribution as best I can make it. This player will come in a low-profile HTPC case. The system will be powerful enough to do the decoding in software, so you'll also be able to find other uses for it, such as playing games. You will also receive the "Sita Sings the Blues" and Blender Foundation Open Movie Collection releases and the printed "Complete Guide to Lib-Ray" book, and you will be credited as a "Platinum Sponsor".Estimated delivery:
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PLATINUM SPONSOR / HTPC SYSTEM PLUS MONITOR AND SOUND SYSTEM: I will build you a complete Home Theater (or private screening) system with the player HTPC, a set of 5.1 surround sound speakers, and a 32" flat-panel LCD 1080P HD TV monitor. You will also receive credit as "Platinum Sponsor" and you will get copies of both "Sita Sings the Blues" and the Blender Foundation Open Movie Collection as well as the printed "Complete Guide to Lib-Ray" book. (Warning: if there are customs regulations or tariffs affecting the import of this product to your country, you will need to be responsible for them. Monitor and speakers may be drop-shipped separately from the supplier to reduce shipping costs).Estimated delivery:
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CORPORATE SPONSOR: Organizational logo sponsor. Your company's logo will be included prominently in all of the project materials and on the Lib-Ray.org website as a project sponsor. You will also receive up to 10 copies each of the two Lib-Ray releases ("Sita Sings the Blues" and the Blender Foundation Open Movies Collection).Estimated delivery:
- (30 days)