Flavorful ketchups that pack a punch! Featuring Srirachup, the perfect marriage of ketchup and Sriracha sauce - sweet and spicy!
Update: 52 hours left!!!
Thank you everyone for the love and support in the last month. It's been a really great experience to be able to share Sosu with all of you and I am so looking forward to delivering the packages to you! We have 52 hours left in the campaign, please tell your friends and share SOSU with them. Thank you for all the support and love!
I was a guest blogger for RocketLawyer and wrote a piece about how to turn your hobby into a business. If any of you foodies are looking to start your own food business, hope these few tips can be helpful for you!
How I Turned My Hobby Into a Business - Lisa Murphy
"Locally procured California 'Early Girl' tomatoes are the key to Srirachup’s success, and the tangy condiment screams with 'love apple' flavor. An underlying chile heat pervades, but the tomatoes do a fine job of stopping the spice from being too overpowering" -- Daily Meal, Sosu Srirachup
The Sosu Story
Sosu started out of my love for cooking homemade food. When my roommate brought back an amazing truffle mustard from France, we could not find a fancy ketchup to go with it. So, we decided to make ketchup! After digging further, we found that ketchup had origins in China 500 years ago as Ke Chiap, which was a fish sauce made out of salted and fermented anchovies. (No, we’re not making fermented anchovies ketchup…yet.) Then we discovered mushroom and walnut ketchup was made by British housewives in the 1850s. While ketchup is the All-American condiment, it is also very international as each country has its own variation of ketchup. Banana ketchup in the Philippines, Curry ketchup in Germany, sweet Aussie ketchup.
When we started working on our own ketchup recipe, we wanted to make a ketchup that was a unique blend of flavors. That’s when we decided to combine two of our favorite sauces – the umami flavor of ketchup with the addictive heat of Sriracha – to create Srirachup! And no, we’re not mixing together Heinz and Sriracha! We make Srirachup from scratch using fresh ingredients that bought locally, such as early girl tomatoes and our house mix of spicy sriracha sauce. The result is a very addictive sweet and spicy sauce that our friends have described as a sweet tomato-ey flavor followed by a surprise Sriracha kick at the end.
Srirachup X: A Kickstarter Exclusive
The most common feedback we get on Srirachup is “we love the flavor, but I would like it spicier”. Now, exclusively on Kickstarter, we are launching Srirachup X! We’ve adjusted our house sriracha recipe to give Sriracha X a more intense but balanced heat. Srirachup X is available exclusively through Kickstarter!
Classic and Thaichup
Sosu's Classic ketchup pays tribute to the sweet and tangy umami flavor that everyone loves, but we wanted to make it tastier, healthier, and with better ingredients. The Classic ketchup is made with fresh orange jubilee tomatoes and replaces high fructose corn syrup with agave nectar. The result is a refreshing flavor with the sweetness and tanginess of tomatoes, but with half as much sugar.
Thaichup pays tribute to our good friend (and talented designer) who came up with the idea. Thaichup is a complex ketchup that hugs your mouth in flavors of lemongrass, curry, and tomato. It’s like having tom yum soup in condiment form! A perfect sauce to pair with your favorite sausage or Thai soup.
Srirachup Hot Sauce
In celebration of our 50% goal mark, we offered a new reward of Srirachup hot sauce. It's an unbelievable flavor with a concentrated signature Srirachup flavor. We promise you haven't had this hot sauce flavor before!
How it's made
Why we need your help!
Making ketchup is hard work - we make each bottle of Srirachup, Classic, and Thaichup by hand in small batches. On average it takes us 7 hours to make 150 bottles of ketchup, and we spend a lot of time bottling, cleaning, and labeling each jar. We transport all the tomatoes and ketchups via Zip Car right now which is taking us 3x the time and money.
With your support, we will be able to make more ketchup more easily. We hope to get a Sosu mini truck, move to a bigger kitchen space (right now we work in a 200 sq ft kitchen!), purchase bottling and labeling equipment, and hire some help in the kitchen. Right now, it’s all from the love of our friends who make this a success. We need your help to make it a bigger operation and make more ketchup!
The Rewards and Swag
SOSU Cookbook: A collection of 20+ amazing dishes made using Sosu. (Did you know that Sosu in Japanese means sauce?) An easy-to-learn cookbook with beautiful illustrations and pictures showing you some of the most creative dishes you never thought you could make with ketchup. For example, Bloody Mary's:
Tote Bags: The Sosu tote bag is great for carrying your groceries in, and says "Get Saucy" on the side. So let's get saucy!
Sosu Gift Packs: Christmas and the holidays are just right around the corner and what could be a better gift than some great ketchups for food lovers. These come in a nice package and a hand written a note. Below are pictures for the gift 3-pack and the 8-pack.
T-Shirt: We thought long and hard about what we wanted the Sosu t-shirt to look like, and we are excited to show off our t-shirt design: "Love at First Sight." Meet Srirachup, the love connection between ketchup and Sriracha. We hope you like it!
Thank you from all of us! We hope you enjoy Sosu!
Chief Sauce Maker
Risks and challenges Learn about accountability on Kickstarter
Our biggest challenge is making all the ketchup needed by December delivery, since tomato season will be winding down. That's why in the next few weeks, we will be spending a lot of time in the kitchen making lots of ketchup. It will help us if you can order early on, so we can keep track of inventory and with the money raised, we will hire help and purchase equipment to make large quantities of Sosu so everyone gets to try it!
Yes, all our ketchups are gluten free. We only use tomatoes, chili peppers, curry powder, lemongrass, salt, vinegar, brown sugar, agave nectar, and spices in the ketchups.
No, we absolutely refuse to use any preservatives. Tomatoes are 90% of the ingredients in a bottle of Sosu and is a natural preservative because of its acidity. Unopened, the ketchup can last 1 year, and should be used within 2-3 months after opening (though we usually find the sauce completely consumed before then!)
It's pretty darn spicy. Although you might not realize the spiciness when you first taste it (because of the balanced sweetness of the tomatoes), the habaneros definitely kicks in and lingers with an addictive flavor. On pepper scale compared to Srirachup, we are looking at 2X.
We work with local farmers in the bay area to source the best tomatoes we can find. Some of the farms include The Peach Farm, Happy Boy Farms, Lucero Organic Farms, and many others. All of the tomatoes are carefully inspected by us to make sure they meet the quality test before it goes into each batch.
Yes, all the ketchups are vegetarian. We only use tomatoes, apple cider vinegar, agave or brown sugar, salt, and spices for the ketchups. Srirachup has additional chili peppers and Thaichup has curry + Lemongrass.
A lot of things. Mac and Cheese, Meat loaf, Mao pao tofu, marinated spicy chicken wings, srirachup butternut squash pie, srirachup lollipop, pizza, the list goes on. Keep an eye out for our cook book to get more ideas!
We can, but we ask you to cover the international shipping cost. Just send us a note with your city and country and we will figure out the best shipping costs for you.
pledged of $5,000 goal
seconds to go
Oct 19, 2012 - Nov 18, 2012 (30 days)
Pledge $5 or more
Personal thank you note from us to you for supporting Sosu!Estimated delivery: Dec 2012Ships within the US only
Pledge $12 or more
32 backers All gone!
[New Reward] Srirachup Hot Sauce! In celebration of our 50% goal mark! + our eternal gratitude! (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $20 or more
One bottle of Srirachup (9 oz) + our eternal gratitude! (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $20 or more
5 backers Limited (25 of 30 left)
[Stretch Goal Reward] A bottle of Sosu Sriracha Sauce + Our eternal thanks (Shipping in US Included)Estimated delivery: Jan 2013Ships within the US only
Pledge $25 or more
One bottle of Limited Edition Srirachup X (9 oz) + our eternal gratitude! (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $40 or more
One bottle of Srirachup (9 oz) + your choice of a T-Shirt or Totebag. (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $50 or more
The 3-pack - mix and match between Srirachup, Classic, and Thaichup. Best deal. (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $65 or more
The Sosu Gift Pack - includes 1 each of Srirachup, Classic, and Thaichup, plus your choice of a t-shirt or totebag. We will write a hand-written note for the recipient. Perfect as a gift for the ketchup lover! (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $80 or more
Srirachup Oyster Shooter Set. Everything you need to make delicious Bloody Mary Oyster Shooters! Includes 3 bottles of Srirachup, the Sosu Cookbook with recipe for Bloody Mary Oyster Shooters (among many others), and 3 Srirachup Shot Glasses. (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $100 or more
The Srirachup X Gift Pack. Includes one bottle of the Limited Edition Srirachup X, and 1 each of Srirachup, Classic, and Thaichup (4 bottles total). You also get the T-Shirt, Totebag, and the Sosu Cookbook. The perfect holiday gift! (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $150 or more
The Gourmet Gift Pack. Includes 2 bottles of the Limited Edition Srirachup X, 2 bottles each of Srirachup, Classic, and Thaichup. (8 bottles total) You also get the T-Shirt, Totebag, and the Sosu Cookbook. (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $250 or more
The Ultimate Cookout Kit. Includes 4 bottles each of Srirachup X and Srirachup. Also comes with a Sosu cooler bag to keep your ketchup and beer cold, 2 aprons for the grillmasters, 2 T-Shirts, and the Sosu cookbook. (Shipping within US included)Estimated delivery: Dec 2012Ships within the US only
Pledge $500 or more
0 backers Limited (5 of 5 left)
Your own ketchup! Tell us your favorite ingredients for your dream ketchup and we will make it come true! Comes with your custom label, a Sosu cookbook with the recipe to your ketchup, and 10 bottles to give it to your friends.Estimated delivery: Jan 2013Ships within the US only