Backers,

Good day to you.. Wanted to share an awesome study that came out from the Rudd Center for Policy & Obesity at Yale University on gaming influencing kids decisions on food. 

Take a look! More updates on design happenings on the video..

http://healthland.time.com/2012/01/10/how-online-games-can-influence-what-kids-eat/

Have a fabulous Day!
Eric  & Roger

Happy New Year! 

As most of you can see, Roger and I didn't take off during the holidays and neither did our designers.There has been a lot of work on this to move it forward. We've had name this update Fruits & Veggies as you'll notice the updates to the fruits & veggies in the game and our focus on these nutrient dense beauties!! 

We're continuing to have great interest on the platform even given the slow start we've had on kickstarter. We're pretty excited about the designs and would love to hear your feedback on the designs and specifically the character. Roger has also had a farm named after him in the game as well. 

Several Other Developments: 

• 2 Creative Reviews have been done
  
• 3rd Designs on Screen Shots due to us on 1/8/12, final design will be completed by 1/19/12.
  
• Video has been redone to include new screen shots 
  
• Development (coding underway) for the game play
• We've added 2 new funding Levels $69 & $1,099
• We've also identified a partner for version II that will allow us to embed "real life rewards" for virtual achievements. This will further our desire to reward and reinforce behaviors with aligned products. 
• Our project has been mentioned in tech trackers from Italy to Nashville with the most recent in Organic Expose! http://paper.li/Museontheloose/1307840776

We have also spent some time with a few of our current backers to learn more about their interest in what we're doing and how to optimize for future rollout. 

IMPROVED REWARDS: 

ALL LEVELS WILL GET FREE COPY & EARLY ACCESS TO APP!

We've added more rewards to the funding levels to improve the benefits for backing us! We're also looking to do a "FOOD FIGHT PARTY!" on Saturday January 13th in the SF Bay Area to celebrate the final stretch of our project! 

Our partnership with The Organic Center is gearing up for the Natural & Organic Food Show in March. Details forthcoming on this. 

See below for pictures of some of the rewards! 

1st Picture is "Core Truths" Book 

2nd Picture is "BackSide of MY FOOD FIGHT! T-Shirt

Talk to you soon!!

Roger & Eric 

Happy Holidays MY FOOD FIGHT BACKERS!

Great to have you onboard to make MY FOOD FIGHT! a reality. Roger and I are thrilled to have you supporting our first app. We're getting some great traction on the concept with some interesting potential "advertising" partners. More to come on this and how we hope to see added $$ into future app developments. 

On the development itself, we have had the initial design reviews and have new screen shots to share. We have posted some on the front page of the project and will have more by early next week as we are expecting second round of changes to come by end of this week. 

ONGOING COMMUNICATION ABOUT KICKSTARTER CAMPAIGN:

We're continuing to utilize social media and other forms of communication to get us to achieve our goal. Any thoughts are greatly appreciated!! 

Be sure to send it out to your friends and tell them to vote with their wallets just like you have! 

Thanks and Happy Holidays! 

Eric & Roger