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Update #16: Buying a pair of shoes

Posted on January 12

Hi y'all!  Thank you so much for your support here on kickstarter.  Unfortunately, we  underestimated the amount of money needed to bring these shoes to market and are currently seeking investors. If interested in investing (minimum of $25,000) please email the founder, Candice Cabe:  candicecabe@gmail.com

If interested in purchasing or pre-ordering a pair of shoes at a huge discount, please do so at: www.convertible-heels.com

Thank you so much for your patience while we try to get this business off the ground!

- Candice Cabe

Update #15: 63 Hours Left to go! Update...

Backer_white For backers only, Posted on July 25, 2011
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Update #14: Are you wearing those shoes yet?

Posted on July 20, 2011

Everybody keeps asking me if I'm wearing the shoes.  My answer usually is something like this... I wear the shoes on special occasions, like when pitching at an investor meeting, or the Day2Night Pool party we had the other night, however...the shoes are costing us around $1,900.00 for a pair right at the moment.  They only cost that much because they are prototypes and they are being made by rapid prototyping and cncing, amongst other combinations of materials and on top of simply material costs there are engineering costs associated with the design.  The good news is, we've been walking around not only at parties and meetings, but around the office and the shoes are holding up quite well!

We need to get a professional engineering firm to do Finite Element Analysis (FEA) or computer aided testing on the design that will give us some solid data telling us how much load pressure, torque force, and the product life cycle will be of the heels.  We are in the process of procuring an engineering firm for this now.  We are getting quite close to being able to bring these shoes to market.  

We just reached our $15,000 goal! yay!  I'm so excited!

XOXO

- Candice & the Day2Night Team

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      Deborah Burkholder on July 22, 2011

      Congratulations. Looking forward to the evolution of the design and the resulting product!!

Update #13: Jean Hammond helped us cross the $12,000 mark!

Posted on July 19, 2011

Yay, we are very excited to have crossed the $12,000 mark on Kickstarter.  And not only did we cross the mark, but we were luck enough to have Jean Hammond as our backer for $500! Jean Hammond is an active angel investor in the Boston area.  She was one of the founders of the Boston Chapter of Golden Seeds- an angel investment firm that focuses specifically on helping women entrepreneurs.  Most recently, Jean helped propell one of Boston's hottest startups forward with ZipCar, whom everyone now knows and loves in cities across america.  ZipCar just IPO'd in a few months ago and has been wildly successful in helping city dwellers have quick, convenient, and inexpensive access to fantastic cars to run errands and off to meetings just outside of the city.  

Jean actually has an active portfolio of over 50 companies and has a board seat on over 20 of these companies.  Jean is an active mentor at The Capital Network, TechStars, and MassChallenge.  Learn more about Jean here.

Now, that we've peaked Jean's interest, we're hoping we can actually meet with her in more depth to get some strategic advice on the future of our company.  We also hope her investing might spark some interest in those of you out there who are thinking about investing but haven't made the move yet.  Please help out!  I'm begging :)

Even if you can only donate $1 or $5, I don't mind....every little bit helps.  It would be super helpful even if you could just donate a little and re-post this link on your 1) Facebook Page,  2) Twitter status, and/or 3) send an email to a few people

Thanks so much everyone and especially Jean Hammond!

Sincerely,

Candice & Nadine

XOXO

Day2Night Team

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Update #12: Metal Posts have arrived and are installed

Posted on July 18, 2011

Hello Kickstarters!

We're officially at $11,939 right now so we have $3,061 left to go....

As far as the prototypes go, we've been sticking with the same design of the push button so far because it's the easiest to use, the best looking, and the strongest and most reliable design we have right now.  We originally were making all of the heels in complete plastic with rapid prototyping.  We recently got a piece cnc'd out of aluminum.  It's a metal post in the middle that runs the entire length of the heel from top to bottom.  So far this metal post has held up extremely well and seems to be working great.  When we had our mechanical engineers build it, they didn't quite get the tolerances correct.  

So, when the metal post and the plastic encasings arrived, we had to do a whole lot of drilling, sanding, and hammering to get them to fit together.  We now need to adjust these tolerances and make 2 more new heels.  Each time we make the heels they are costing us around $600 to make.  Once we get a new one in, if the tolerances are better- we'll be sending the design and the heels to an engineering firm.  This engineering firm is going to do a complete cnc of 2 heels which will cost around $1,800.00 just for materials and about $10,000 in labor costs to analyze the design and do computer aided testing:  finite element analysis (FEA).  

They also will be doing physical testing.  They'll be able to print up a report to us that will tell us that these heels will hold X amount of pressure and withstand X amount of torque from a person weighing at least 300 pounds walking a certain number of hours a day for a X amount of years.  So far we've sold about 30 pairs of shoes and we need to deliver a certain number of shoes immediately after kickstarter ends!  We need to get on this quickly.  We hope we can make this goal of $15,000.  We are so close and we have so many people who are really excited about this product and being able to wear these shoes!  

I'd love to tell you more about how this process has been, what questions do you have?

Send us a question and I'll post the answers here!  You can send a message or make a comment on kickstarter in the comments section!  

- Candice Cabe

XOXO

- Day2Night Team

121
Backers
$16,506
pledged of $15,000 goal
0
seconds to go

Funding Successful

This project successfully raised its funding goal on July 28, 2011.

Pledge $1 or more Pledge $1 or more

17 Backers

Every dollar counts. If your dollar helps make this a reality you will be able to buy the Convertible Heels online, and you won’t have to listen to your girlfriends whine about their feet hurting them anymore. Thank you for your help!

Pledge $25 or more Pledge $25 or more

24 Backers

You’ll get a nice little Handbag hook and you’ll be listed as a Super Sexy Awesome Sponsor on our website.

Pledge $75 or more Pledge $75 or more

15 Backers

All the above AND a free ticket to our wicked fun “Official Launch Party” (in Boston) in the fall and a handwritten thank you note.

Pledge $150 or more Pledge $150 or more

32 Backers

You’re pre-ordering and will receive a pair of D2N convertible heel shoes with 2 heel heights (retail price $300) once we hit mass production.

Pledge $300 or more Pledge $300 or more

8 Backers • Limited Reward (92 of 100 remaining)

Immediately after funding ends, you’ll be mailed a pair of our shoes. (A great option for those who can’t wait for mass production!)

Pledge $500 or more Pledge $500 or more

2 Backers

You’ll get a “Meet & Greet” with the team and be in a video on our website, a personalized tour of Boston, including a Martini at a famous Restaurant/Bar on Newbury Street - and a personalized pair of Engraved Shoes.

Pledge $1,000 or more Pledge $1,000 or more

3 Backers • Limited Reward (2 of 5 remaining)

All of the above AND you’ll become the next “Day2Night Girl or Boy”, featured in our next commercial. You'll receive a VIP invite to our "Official Launch Party" and be listed as one of our first savvy founding investors.

Project By

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Candice Cabe & Nadine Lubkowitz

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Candice Cabe founded Day2Night in May 2010 and recently graduated from the Babson College MBA program where she focused on studying entrepreneurship. She has a background in Sales & Marketing, working in the high tech software industry as well as her own website design/ marketing firm that served small businesses. Candice is also passionate about fitness and nutrition, she has run various marathons and is currently training for the MS Bike Ride Race (150mi) in June.

Nadine graduated in England from the Nottingham Trent University with an International Business and Spanish degree. She has worked in various fields including product development, product coordination, and operational development. Nadine is a culture fanatic and has lived and studied in various countries. She loves to play tennis, sail and ski and engages in intense discussions at her book club and indulge in the art of cooking.

  1. convertible-heels.com