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VISION & PHILOSOPHY

My name is Thomas Fulton and I have a mission: I want you to relax.

Over the past couple of years I have become a degenerate "entrepreneurship abuser" working day and night, weekdays and weekends, on my t-shirt printing business. This trend was only exacerbated by the invasive nature of the iPad and iPhone, which made it possible for me to work pretty much everywhere short of the bathroom. Ok, to be 100% honest, I actually also worked when I'm in the bathroom. 

Since I have such a hard time taking it easy, I created the Don't Panic iPad case and Don't Panic brand. The goal is to teach myself how to work less and get more done, while helping others do the same. For more info on the Don't Panic philosophy have a look at this page.

FUNCTION & DESIGN

The Don't Panic case adapts to almost any leisure position.

One of the best parts is that this case allows you to relax in bed, without having to prop-up your iPad.

You naturally move around quite a bit when you're using the iPad, so having a natural reading strap is a nice feature.

The Don't Panic case adjusts to a very wide range of angles due to the magnetic adjustment strap. 

USEFUL REMINDER INCLUDED

With the Don't Panic logo there's a useful reminder embossed on every case.

COLORS

If we reach our $10,000 funding goal you will be able to choose from four felt colors and two leather colors. For every $3,500 beyond that initial goal we will be able to introduce another color.

DEVELOPMENT

My initial idea for an iPad case was actually a keyboard case meant to "enhance productivity". But as I tested various prototypes over the months I came to a painful and liberating conclusion. I actually wanted to use my iPad as a leisure device, and adding the keyboard really turned the iPad into a device for work. 

For more information on the development of the case you can have a look at this blog post.

PRODUCTION

My background in apparel has made me appreciate the quality and integrity of locally produced goods. I also find the dearth of decent domestically produced accessories for the iPad very disappointing.

Getting something made in the US is not cheap though, and that's where Kickstarter comes in. In order to offer this awesome case in a stunning number of colors, and at an affordable price, we will have to place a big first order with our materials suppliers and our domestic manufacturer located in Missouri, USA.

THE NAME DON'T PANIC

The Don't Panic Logo will be embossed in the leather on the back of the case:

The name of the case is inspired by the Douglas Adams' The Hitchhiker's Guide to the Galaxy.

If you own an iPad you pretty much have access to EVERYTHING EVERYWHERE. It's a bit overwhelming. That's why we thought it might be helpful to keep a reminder nearby that would help you take it easy.