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Final Update-Closing Project

Update #2 · Apr 22, 2012 · comment

Dear Backers,

I want to thank you for your support over the past 30 days.  It’s been quite the learning experience!  

It has been quite a whirlwind since we launched our project.  We’ve gotten some great press from some very respectable names online (such as gizmag.com and the Overland Journal)!  I was also selected as a finalist for a local business competition called Bad Girl Ventures, which is turning out to be an amazing experience and has connected me with some great people locally.  I even traveled to the Capitol to join 50 other Outdoor Industry executives from some amazing companies such as REI, EMS, CamelBak, NEMO, Woolrich, and others, to meet with Senators and Congressmen on the Hill to advocate for the outdoor industry.  Needless to say, it’s been a busy time for us!

In light of all of this I’ve decided to pull the NYX project from Kickstarter prematurely.  I’m doing this for a few reasons.  We’ve had a lot developments over the past 4 weeks-developments that are only going to make the NYX product better.  We’ve further refined the design and have not only reduced the weight but have also made it easier to assemble and disassemble, and increased the overall stability.  We are continuing to test this design and are excited to share it with you after we’ve put it through the paces.  

These design improvements and other developments on the business end have significantly changed our financial “need.”  We are going to take some time to build our social network online and reorganize our marketing efforts and then come back to Kickstarter and try again.  We hope to do this quickly (over the next few weeks) and keep the same time frames for the rewards.  I hope that when we are ready to relaunch you will come back and support us!  Meanwhile we’ll be working on getting some hands-on product reviews from some respectable voices in the outdoor world.

I’d love to keep in touch with you as we move forward.  Please take a moment to visit our site, www.terrastrenua.com, and sign up to stay informed.  We’ll be sure to let you know how things are developing and when we will relaunch!

Again, thank you for your support!  See you back here on Kickstarter soon :)

Sincerely,


Kristen Alvarez

Terra Strenua Outfitters

kristen@terrastrenua.com

www.terrastrenua.com

51
Backers
$8,626
pledged of $40,000 goal

Funding Canceled Funding for this project was canceled by the project creator on April 22, 2012.

Funding period
Mar 27, 2012 - Apr 26, 2012 (30 days)

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  • Pledge $1 or more

    3 backers

    Thanks for your support! You'll receive Backer Only updates on the project as it progresses through development.

    Estimated delivery: Apr 2012
  • Pledge $15 or more

    2 backers

    A big "THANK YOU!" shout out by recognizing you as an important contributor who helped bring the NYX™ to market! We will list you on our website and in our electronic catalog. Behind the scenes videos of product development and testing.

    Estimated delivery: Apr 2012
  • Pledge $35 or more

    5 backers

    Limited Edition Kickstarter Terra Strenua Outfitters™/MiiR™ co-branded INSULATED bottle. $1 of your contribution will go to provide 1 person with clean drinking water for 1 year. US domestic shipping is included. For International shipping, please add $5.

    Estimated delivery: May 2012
  • Pledge $100 or more

    5 backers Limited (45 of 50 left)

    Limited edition stool/extension kit. This is 24" wide by 18" deep and uses the same support system as the NYX™. This makes a great little seat to take with you just about anywhere. Please add $5 for US domestic shipping. For International shipping, please add $10.

    Estimated delivery: Jun 2012
  • Pledge $200 or more

    3 backers Limited (997 of 1000 left)

    Be an EARLY BIRD and order your NYX™ now for only $200! This is a great deal since the NYX™ will retail for $250-$300 once it hits stores! Please add $8 for US domestic shipping. For International shipping, please add $12.

    Estimated delivery: Jun 2012
  • Pledge $200 or more

    23 backers Limited (177 of 200 left)

    <Drum roll please> Be an early adopter and get this limited edition Kickstarter NYX™ complete sleep system! We'll be sure to have it out to you in time to enjoy this season. Please add $8 for US domestic shipping. For International shipping, please add $12.

    Estimated delivery: Jun 2012
  • Pledge $250 or more

    3 backers Limited (22 of 25 left)

    This level gives you product influence on features (such as bag design/fabric/colors/accessories) AND you'll be one of the first to have the NYX™ complete sleep system! Please add $8 for US domestic shipping. For International shipping, please add $12.

    Estimated delivery: Jun 2012
  • Pledge $500 or more

    0 backers Limited (10 of 10 left)

    Join the Terra Strenua team on a backpacking trip to test the NYX™ and give real time feedback. Of course you get to keep what you test-which will include the NYX™! (travel expenses to the camp location not included). You'll also get a t-shirt and MiiR™ bottle.

    Estimated delivery: Jun 2012
  • Pledge $850 or more

    0 backers Limited (25 of 25 left)

    DISTRIBUTOR PACK// A chance for retailers to put their toe in the water to prove to yourself just how hot this product will be. You will get 5 of the NYX™ complete sleep systems. Be the first store in your area to carry the NYX™! Please add $15 for US domestic shipping. For International shipping, please add $25.

    Estimated delivery: Jun 2012
  • Pledge $1,250 or more

    0 backers Limited (2 of 2 left)

    If you back the project at this level not only will you get the NYX™, you'll also get an invite to join us on the show floor at Outdoor Retailer Summer Market (8/2012) in Salt Lake City for the official NYX™ launch party! (travel expenses not included, limited to 2 backers) Please add $8 for US domestic shipping. For International shipping, please add $12.

    Estimated delivery: Jun 2012
  • Pledge $1,500 or more

    1 backer Limited (49 of 50 left)

    Not only will you get the NYX™, you'll also get Lifetime Terra Strenua Outfitters™ insider access (present and future, no expiration) PLUS you will be an official Terra Strenua Outfitters™ gear tester-meaning that you'll be first on our list to try new products. Please add $8 for US domestic shipping. For International shipping, please add $12.

    Estimated delivery: Aug 2012