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Update #8: Food Forward is Live!
We did it! After many months of hard work, we officially launched the series trailer on our new website yesterday.
Check it out at www.foodforward.tv (hit refresh in your browser to see the final version)
Now, we are back in the saddle, raising more money for a full pilot episode on urban agriculture in America. Stay tuned for more updates on the project and thanks again for your support.
Sincerely,
Greg & Stett
Update #7: The Good Food Revolution is Served!
Update #6: Food Forward update
Hi there,
Remember us? We're still at it. Shooting our trailer went well but editing the thing down and really making it shine is proving to be the hardest part. Why do directors get all the credit? Film editors are the ones who really create the magic. Anyway, we're close to wrapping it up and we think the trailer will be worth the wait. Meanwhile, we've finalized our logo that will be going on your merch. We'll be updating you will an image of the new and improved Food Forward logo soon.
Hasta pronto,
Stett and Greg
Update #5: Production for Food Trailer almost done!
We just finished four days of production and came away with some really great stuff. One of the highlights was spending time with grassfed beef rancher Joe Morris and his family and crew. We shot early in the morning and worried the low hanging coastal fog would mess with our helicopter shots, but we were high enough up in the hills above Watsonville, Calif. that it wasn't an issue. We got some truly beautiful, heroic footage of Joe and crew on horseback doing their thing. Joe sees himself not so much as a rancher but as a caretaker of watersheds and entire ecosystems. As he tells it, his method of cattle ranching allows grassland to flourish which not only feeds the cattle but acts as a carbon sink and water purification system. And the beef just happens to be delicious, too.
We also traveled to West Oakland for a segment on urban agriculture. You're going to love farmer Abeni Ramsey. She's passionate, articulate and making a real difference in the lives of hundreds of East Bay residents. Our trip to urban farmer and author Novella Carpenter's Ghost Town Farm was great, too. We scaled an abandoned building nearby for what we hope will make for some dramatic shots of her patch of green in a concrete jungle.
The weather cooperated on our shoot with sustainable fisherman Hans Haveman, too. It was foggy all morning, but just as we motored onto the waters of Monterey Bay the sun came out to reveal the Pacific Ocean in all its glory. Hans was great, too. He's created a co-op of sorts of small scale, hook and line fisherman who supply him with sustainably sourced fish. A great model for other coastal communities.
Still to come is our shoot with "renegade lunch lady" Ann Cooper in Boulder, Colo. Stay tuned and as always, thanks for your support.
Stett and Greg
Update #4: Food Forward update
We're set to begin production on our trailer April 23. We'll be on location in Santa Cruz, West Oakland and Boulder, Colo. shooting stories about urban agriculture, school lunch reform, sustainable fishing, and the virtues of grass-fed beef. We can only do all this because of the help we received from all of you. Once again we offer our humble thanks.
Be on the lookout for your cool Food Forward hats, t-shirts and bumper stickers.
Onward!
Stett and Greg
Update #3: Victory!
Update #2: We're almost there!
We're getting so close to our goal. Thanks to all of you we've raised more than $4200 with 13 days to go. We won't forget you. Thanks so much for you support and belief in Food Forward.
Stett and Greg
Update #1: Food Forward update
81
Backers
$5,674
pledged of $5,000 goal
0
seconds to go
Funding Successful
This project successfully raised its funding goal on March 31, 2010.
Pledge $10 or more
Food Forward e-card thank you!
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Food Forward thank you card signed by the producers and mailed to you!
Pledge $50 or more
Food Forward thank you card signed by the producers and a Food Forward bumper sticker.
Pledge $100 or more
Food Forward thank you card signed by the producers, bumper sticker and your choice of a Food Forward hat OR t-shirt.
Pledge $500 or more
Food Forward thank you card signed by the producers, bumper sticker, Food Forward hat AND t-shirt PLUS a thank you credit!
Pledge $1,000 or more
All of the above plus a sponsor credit in the final trailer / on-air show.
Project By
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Stett Holbrook is an award-winning journalist with more than 15 years of experience writing about food. His work has appeared in the L.A. Times, the San Francisco Chronicle, Saveur, Eating Well, and other publications. He is currently the food editor of Metro Silicon Valley, an alternative weekly in San Jose, Calif.
Greg Roden has worked in television and print journalism as a photographer, writer, director and producer for more than 20 years. He documented Salvadoran refugees for 'Faces, Portraits of a Revolution' aired on Bill Moyers Presents for PBS and won the International Television and Video Association’s 'best documentary' award for his coverage of the Sandinista elections in Nicaragua.