About this project

The ills of industrial agriculture are well known. What we eat and the way we produce our food are sickening us and the planet. Movies such as Academy Award-nominated Food, Inc., Supersize Me and King Corn and writers like Michael Pollan (Botany of Desire and The Omnivore's Dilemma) and Eric Schlosser (Fast Food Nation) have done an excellent job of describing the extent of the problem.

So now what?

Food Forward explores alternatives to our current industrial food system through the lives and passions of a vanguard of innovators; educators, scientists, farmers and chefs across America--food rebels who are fundamentally changing the way we eat.

We shot this self-funded pilot episode trailer on Biodynamics in the summer of 2009 at Cynthia Sandberg's Love Apple Farm in Ben Lomond, CA.

Now, Food Forward is reaching out to our extended networks, seeking to raise $5,000 by March 30, 2010 to help finish our show trailer - a powerful and polished overview of the entire series. This next strategic milestone will hopefully secure a green light from public television and a firm commitment from our sponsors to underwrite the full pilot episode and bring Food Forward to a national audience. The money will be used to fund additional production where we explore new themes like school lunch reform, aquaponics and urban gardening. We want to produce a series trailer that will really sell this project and help to bring on large sponsors who believe in our vision and want to make this show a reality. If you like our project, donate today and spread the word!

Additional principle bios:

Stett Holbrook is an award-winning journalist with more than 15 years of experience writing about food. His work has appeared in the L.A. Times, the San Francisco Chronicle, Saveur, Eating Well, and other publications. He is currently the food editor of Metro Silicon Valley, an alternative weekly in San Jose, Calif.

Todd Dayton is a San Francisco-based filmmaker whose award-winning work has aired on HBO, Showtime, PBS, MSNBC, Bravo, and many other networks. He has produced both independent and television documentaries, garnering awards from film festivals and broadcast recognition from the CINE Masters’ Series and the Chris Awards. He received a master’s degree from the UC Berkeley Graduate School of Journalism.

Email us for a detailed proposal including treatment, episode descriptions, producer bios, PBS demographic information and more.

Project location: San Francisco, CA

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Greg Roden - Producer / Director

San Francisco, CA

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Greg Roden has worked in television and print journalism as a photographer, writer, director and producer for more than 20 years. Winner of an International Television & Video Association (ITVA) 'Best Documentary' award for his coverage of the Sandinista elections in Nicaragua, he has traveled near and far, searching for compelling people and their stories.

Stett Holbrook is an award-winning journalist with more than 15 years of experience writing about food. His work has appeared in the L.A. Times, the San Francisco Chronicle, Saveur, Eating Well, and other publications. He is currently the food editor of Metro Silicon Valley, an alternative weekly in San Jose, Calif.

Todd Dayton is a San Francisco-based filmmaker whose award-winning work has aired on HBO, Showtime, PBS, MSNBC, Bravo, and many other networks. He has produced both independent and television documentaries, garnering awards from film festivals and broadcast recognition from the CINE Masters’ Series and the Chris Awards. He received a master’s degree from the UC Berkeley Graduate School of Journalism.

1. gregroden.com
2. falloutpictures.com