How women empowerment initiatives are shaping South Africa's growing wine industry.
Help discover the roles women have played in the development of a diverse and complex wine industry in South Africa by pledging and pre-ordering a copy of the book. With your support we will travel to South Africa and examine the numerous issues involved with those roles including: women’s empowerment aspects, labor practices, gender bias and career challenges, the effects of the wine industry on the country, the emergence of the South African wine industry and global trade, South Africa’s role on the continent, and, of course, the end product- the actual wine.
By pledging $50 to the project you are, in essence, pre-ordering the book, which will be delivered by December 2013. Just in time for Christmas. And for the technologically savvy, pledging $25 will get you the e-book version.
South Africa is one of the fastest growing wine countries in the world. It is also one of the emerging economies that are having increasingly important influence on regional and global affairs. With these trends in mind we want to answer the following question:
How has the wine industry modernized in the last 2 decades since Apartheid to reach this level and what roles have women played in its ascension?
Of course, there are numerous aspects to that overarching question and many more issues that will lead to many more questions. For more in-depth information about the project read a full description here.
The project will begin in February 2013, which coincides with the start of harvest. For those unfamiliar with the season, the romance associated with the wine industry is non-existent during the long days of intense physical labor. Working side by side with women in the field, we’ll get a sense of the rigors required in the vineyards, the realities of daily life for laborers and winemakers, and some good stories that invariably emerge working shoulder to shoulder with others. In addition to talking to women in the wine industry, we’ll talk to authorities in academia, government representatives, and anyone else that can give us a sense of women’s impact in the wine industry. The result from those experiences will be a book that will answer the questions posed above through the words of South African women.
All of the funds for this project will be used towards delivering the highest quality book possible. Here is a breakdown of what the funds will be used for:
Publishing expenses- Through our research it was clear that this would be the largest portion of the budget and most important cost in delivering an outstanding product at the end of the project. When speaking to publishing industry professionals and authors, this was invariably the most important aspect mentioned in conversations. Many told us that a great story cannot properly be shared without telling it in a clear and entertaining way, and no matter how good a writer one may be that cannot be done without help from editors and designers. We want to make sure that we spend enough time and funds to make sure that happens and we deliver a fantastic story in a visually stunning book.
Transportation- We have not only budgeted funds for a roundtrip fare to Cape Town and back (an 18-hour one-way flight), but also travel expenses during the project in the Western Cape. Wine country is spread over hundreds of miles in the Western Cape, requiring us to incorporate long days during the project.
Living Expenses- During the project we will cease most of our other business to give our complete attention to reaching our goal. We have budgeted funds into the project to be able to concentrate solely on interviewing, working during harvest, writing, logistics, etc. to be able to achieve our mission in three months. These expenses include accommodation, food, gas, public transportation, and others.
Other Expenses- In addition to the 5% Kickstarter fee, we will also pay Amazon.com 3-5% to process credit card processing.
Also, if we do not reach 100% of our goal all pledges will be returned to contributors.
Who We Are
Oenological Empowerment is an undertaking by Michael and Katie Cavanagh.
Michael is a writer focused on the culture of food, wine, and travel. His work has been featured in Wine Enthusiast, Centurion Magazine, Departures Magazine, The Culture-ist, Palate Press, and others. He also writes for the wine education site Corkquiz.com and has contributed to books about wineries and restaurants in Australia. Michael lived and traveled in Southern Africa for more than 4 years and holds a B.A. in History. He is a Certified Specialist of Wine through the Society of Wine Educators and holds membership in the International Food, Wine, and Travel Writers Association.
Katie is an entrepreneur with a passion for wine. After leading a successful sales and marketing career, she endeavored to make wine her life, traveling throughout the United States, France, Italy, and Spain to discover wineries and learn about wine regions. Katie is a partner in a Wine Education, Wine Tasting & Events business and works in social media in the wine industry. As the daughter of a single mother, she has a special interest in women’s empowerment issues, which served as a major impetus for this project. Katie is also a Certified Specialist of Wine through the Society of Wine Educators.
Risks and challenges Learn about accountability on Kickstarter
As with many compelling stories, this project will certainly involve complexities during the endeavor to fulfill our mission, some of which are unforeseen. The scope is wide-ranging, dealing with a variety of people in a variety of places, and will require a great deal of effort to examine all of the different aspects it entails. And while we are confident that 3 months will give us ample time to achieve our goal, we may not be able to capture the personal stories with adequate background and context in the time we are in South Africa, requiring us to continue communication once we return to Baltimore.
We will also be self-publishing this book which we believe will allow us to meet our goal of delivering it to our readers in December 2013. While self-publishing allows authors to take their works to market much earlier than traditional publishing avenues because of the control of the entire process, it nevertheless requires collaboration with a press who is subject to schedules and possible delays. We will be busy writing the content of the book during the project, giving us ample time to review, edit, and publish when we return to Baltimore. Yet, we still will face the task of design, formatting, and publishing before completing the project.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $22,000 goal
Funding Canceled Funding for this project was canceled by the project creator on January 5.
Dec 11, 2012 - Jan 10, 2013 (30 days)
Pledge $5 or more
Thank You! Your contribution will help to make this book a success and give women in the South African wine industry a voice.Estimated delivery: Mar 2013
Pledge $10 or more
Receive a personalized post card from South Africa with stunning views of the region and a note from us with an update on the project.Estimated delivery: Mar 2013
Pledge $20 or more
You will receive the e-book copy of the book.Estimated delivery: Dec 2013
Pledge $25 or more
Your name thanked in the book as a supporter of this project.Estimated delivery: Dec 2013
Pledge $35 or more
Using the 12 best photographs from the project, you will receive a one-of-a-kind 12 month calender for 2014.Estimated delivery: Dec 2013Add $15 to ship outside the US
Pledge $50 or more
Be the first to receive a hard copy of the book before any hit the stores.Estimated delivery: Dec 2013Add $15 to ship outside the US
Pledge $60 or more
Bundle package 1: Receive a personalized postcard in March and a hard copy of the book in December.Estimated delivery: Dec 2013Add $15 to ship outside the US
Pledge $75 or more
Bundle package 2: Receive the e-book copy of the book and a one-of-a-kind calendar using the 12 best photographs from the project.Estimated delivery: Dec 2013Add $15 to ship outside the US
Pledge $100 or more
Bundle package 3: Receive a personalized postcard, one-of-a-kind 12 month calendar, a PDF copy of the book and a hard copy of the book. **Postcard will arrive in March.Estimated delivery: Dec 2013Add $15 to ship outside the US
Pledge $100 or more
Bundle package 4: DVD filled with beautiful photos of South Africa, scenery, and its people. You will also receive a hard copy of the book.Estimated delivery: Dec 2013Add $15 to ship outside the US
Pledge $150 or more
Bundle package 5: Receive a personalized postcard from South Africa. A DVD filled with beautiful photos of South Africa, scenery, and its people. And a signed hard copy of the book with a personalized inscription.Estimated delivery: Dec 2013Add $15 to ship outside the US
Pledge $200 or more
Bundle package 6: Receive a personalized postcard from South Africa. The e-book copy of the book. A one-of-a-kind 12 month calendar, DVD filled with beautiful photos of South Africa, scenery, and its people. And a signed hard copy of the book with a personalized inscription.Estimated delivery: Dec 2013Add $15 to ship outside the US
Pledge $250 or more
Bundle package 7: Receive a personalized postcard from South Africa. A PDF copy of the book. Your name thanked in the book as a supporter of this project. A one-of-a-kind 12 month calendar, DVD filled with beautiful photos of South Africa, scenery, and it's people. And a signed hard copy of the book with a personalized inscription.Estimated delivery: Dec 2013Add $15 to ship outside the US