As we get closer to project close and once it's closed we will try and update as best we can. We'll be in full-on finalization mode so please bear with us during this process.
Survey results are in. We are moving forward with the watermarked brand mark design. This was Logo 2 in the survey that is more subdued. 15% wanted the original logo and 85% preferred logo 2.
We've looked into international shipping and it varies quite a bit. So at this time we know that it's going to be under $10. We'll probably be asking between $7-$9.
As stated in the prior post we are keeping the logo. As product managers you either believe in the value of brand or be ok white labeling the product and not care about establishing a brand presence. This is an opportunity for us to start getting the brand out there.
We also stated that we'd look at other options for the brand treatment. That effort has concluded with one other option. We have tested etching the case first and anodizing over the etch and have received one sample. This still maintains the brand while giving it a slightly subdued look.
Below are two links to images of the two treatments as well as a link to vote on which one is preferred. Now to the methodology.
Whichever one is chosen is the one we will manufacture. There will be no mixed options or the ability to request the logo that doesn't receive the majority vote.
Ok, so what does "majority vote" mean? This means we'll pick the treatment that has a 60/40 split. If it's 59% then we are sticking with Logo 1 (Original design). That's pretty much an even split and we had to draw the line somewhere.
We don't have any other color samples of other case colors with the logo, nor will we . You'll have to make your decision based on our current samples.
The survey will close in 36-48hours.
Jason & Chung
We've explored some other options for the brand design, but at this time we are keeping the brand marks. There are some people that like them and some that don't. No matter what path we choose we will alienate one group. Given that the brand has always been part of the design we are choosing to stick with that vision as we posted it originally.
We will continue to post images as we get them, but there should be plenty of details on update 12 that shows how it will look on each case and with each color phone.
We appreciate all of the enthusiasm around this topic and will consider this feedback for version 2 of the product.
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