SURVEY - Brand/Logo Treatment
As stated in the prior post we are keeping the logo. As product managers you either believe in the value of brand or be ok white labeling the product and not care about establishing a brand presence. This is an opportunity for us to start getting the brand out there.
We also stated that we'd look at other options for the brand treatment. That effort has concluded with one other option. We have tested etching the case first and anodizing over the etch and have received one sample. This still maintains the brand while giving it a slightly subdued look.
Below are two links to images of the two treatments as well as a link to vote on which one is preferred. Now to the methodology.
Whichever one is chosen is the one we will manufacture. There will be no mixed options or the ability to request the logo that doesn't receive the majority vote.
Ok, so what does "majority vote" mean? This means we'll pick the treatment that has a 60/40 split. If it's 59% then we are sticking with Logo 1 (Original design). That's pretty much an even split and we had to draw the line somewhere.
We don't have any other color samples of other case colors with the logo, nor will we . You'll have to make your decision based on our current samples.
The survey will close in 36-48hours.
Jason & Chung
pledged of $15,000 goal
seconds to go
Oct 9, 2011 - Nov 18, 2011 (40 days)
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