We've launched an exciting new project of our own! Introducing the Kickstarter app for iPhone!

Funded! This project successfully raised its funding goal on November 18, 2011.

Logo Update

Update #13 · Nov 14, 2011 · 9 comments

Hello Backers,

We've explored some other options for the brand design, but at this time we are keeping the brand marks.  There are some people that like them and some that don't. No matter what path we choose we will alienate one group.  Given that the brand has always been part of the design we are choosing to stick with that vision as we posted it originally. 

We will continue to post images as we get them, but there should be plenty of details on update 12 that shows how it will look on each case and with each color phone. 

We appreciate all of the enthusiasm around this topic and will consider this feedback for version 2 of the product.

Thanks

Comments

    1. Connor.small

      Creator David Henry on November 15, 2011

      I'm with Jake on this one.
      Great work so far and I like the logo. All the best mates.
      Cheers!
      -David

    2. Screen%20shot%202012-01-13%20at%209.15.18%20am.small

      Creator i+Case on November 14, 2011

      @Jake thanks. Trying to. Easier said than done.

    3. Odd.small

      Creator Rian on November 14, 2011

      This is what I wanted to see. I wanted to see you guys' guts. Seriously, wonderful move. See, some backers might not like what they have now, and as you already mentioned, others may do. Only solution, and only reasonable solution would be telling them you will have 2nd version of i+Case, and in terms of business, I think that's wonderful solution for both backers and designers! Wonderful products change the way we live, and I believe this will be one of the examples.

      Keep up the good works, I will expect to see something wonderful with 2nd version as well :)

    4. Missing_small

      Creator Jake Baldwin on November 14, 2011

      Jason-

      Stick to your guns buddy, although some consumer input is good people need to realize that this product is your design, from your idea and I think it's important that you brand it according to your vision. I don't understand what all the hubbub is about. I was a backer from the first go round and the final product looks exactly like the computer renderings. It's not like you presented one version of the product and then changed it dramatically at the last minute. It looks exactly the same as it has from the word go.

      I think you guys are doing a great job and this is still by far the sharpest looking aluminum bumper case period. I can't wait till I get mine and hearing the myriad of people ask the age old question, "where did you get your iPhone case?". I don't mind letting them know either.

      Thanks again and good luck on the final production run.

      -Jake

    5. Wichbone_trike.small

      Creator neil kaye on November 14, 2011

      Unfortunately as such, I have withdrawn my funding. Best of luck with your product and i look forward to seeing version 2.0

    6. Glasses.small

      Creator soccerkrzy on November 14, 2011

      I agree with running a survey for the logo.

      This product has a statement with its sleek design, and plastering huge logos on it takes away from the beauty of the product.

      I can assure you, I will be telling everyone what and where to get the case when they ask, the giant etching is not necessary whatsoever. Just my $0.02.

    7. Missing_small

      Creator Vince on November 14, 2011

      I do not know the steps in the production, but would it be possible to order the cases with out the logo colored in? A special order, special price. Just for those of us that want a one tone look? I say this knowing you will likely not remove the logo from the front.

    8. Twitterlogo.small

      Creator Christian Schmeer on November 14, 2011

      +1

    9. Missing_small

      Creator Jigo Lee on November 14, 2011

      Why don't you try a survey about the logo?

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