Hello i+Case backers,

First I want to express our continued thanks to everyone for supporting this project. Without your pledges we wouldn't be able to produce this case. 

Now to the administration news. We've received a ton of comments and feedback on this project, most of the feedback is positive.  Some isn't so positive and some are suggestions.  Just to let everyone know, we consider every suggestion that we receive.   A lot of the time it's doesn't make sense from a business stand-point to incorporate them.  Also, it may go against the original design intention of the product.  Let me give you an example.  Most backers are happy with the current design however there are a small number of very vocal backers that  don't like the logo, as one example. If we remove the logo we would tick the people off that like it and if we kept it then we'd tick off the people that don't like the logo.  It's a lose lose for us.  It's impossible to please everyone. 

So instead of trying to please everyone we will continue to develop the product that we envisioned.  That's why as a designer and a developer we have to stick with our heart and intuition instead of bending to other people's wishes.  From the late Steve Jobs " Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. "      And that's the hard part, sticking to your own inner voice regardless of others opinions.  We will always listen to suggestions, but ultimately we have to trust in our design decisions. They were made for a reason.  We'll never ignore feedback, but I think the expectation that we take every piece of feedback and incorporate it into our design isn't a fair expectation, for any company or person.

We've also been asked about a different color by a few people. I'll couple this with another comment about us not being in production and we should have time to make changes, if we wanted to.  Just because we aren't in production doesn't mean we are starting from scratch.  We've done extensive work testing anodization process on the materials to ensure they maintain a high quality fit and finish.  There's also work in testing the laser etching as well.  The point of this is that even if we could accomodate every request there's always going to be a cost, whether it's time for testing, etc.  There's been a ton of pre-work and time already dedicated to this product.  Making and testing these changes would most likely delay the delivery of the product.  

It really boils down to this.  Design is subjective, whether it's a car, a chair or an iPhone case.  That's why there's so many choices in the market and why one design will never fit everyone's needs.  If you buy into that principle you'll understand why, most of the time, we'll probably stick to the essence of the design that we originally came up with instead of trying to accomodate everyone's suggestions. 

Again, thanks for your continued support. We really do appreciate the opportunity you've given us to deliver this product.

Jason & Chung