Most of you have now gotten your rewards. Thank you all again for your patience. If you are still waiting for your reward please send a note to us either here or at email@example.com so we can get you taken care of asap.
The Kits were something I decided to do for several reasons. First: everyone loves the logo and woman have been asking for them since 2005 when I first drew her. Second: the Bloomers go under everything so it's your awesome little secret that you are wearing them (for most women), so not a lot of brand exposure on the road. With RAGBRAI, I wanted people to hear about My Alibi and fall in love with the logo.
In order to have them for you all in time for RAGBRAI (and summer riding in general) I had to make a gamble and put down a $3K deposit the first week of the Kickstarter, not knowing whether we were going to make it or not at that point. I worked closely with the premier factory in Italy that has made TdF kits for over 100 years. I wanted the fit to be customized so I drew them and picked a cut that was non-traditional. They sent me an XS sample that was teeny tiny so I insisted that they send a size chart and I ordered heavy on the larger sizes to make up for the Euro cut.
As many of you know the Sizing on the Jersey's is wacked. They are literally 2 sizes smaller then the size chart and reality in any stretch of the word. When I had to put a Medium on a 12 year old twig junior girl, I about lost it. Here I am working my butt off to make dynamite clothing that helps flatter the diversity of woman's figures and then I had to tell medium sized fit women they need an XL!!! ???!!!
In order to prevent a bunch of shipping exchanges I contacted every single backer who pledged for a jersey and discussed the sizing, convincing most to go up two sizes, while throwing a kit fit party in DesMoines to get the local gals to try them on. Still I have spent endless hours shipping and exchanging with women all over the world. In 5 years, I think I have only had about 10 exchanges on the Bloomers, I had 10 exchanges this week on jerseys!
The worst part is that I didn't order enough 2xL or 3xL (who would have?) to cover all the women that really just needed L or XL. SO now I have to order MORE. Since the shorts fit great (and I ordered big) I am out of xs and running out of S and will have an excess of 2XL and 3XL!!!
Welcome to my world! a $12K lesson learned.... I am not exactly sure what the lesson is yet, except that I shouldn't have trusted a 100 year old Italian company to grade the sizes? If you want it done right, do it yourself? The good news is that they are working with me on a resolve and we are relabeling them appropriately as they fit awesome, once you get the right one!
So that is my extra work this month while I still am focused on trying to get enough retailers excited about the new line to order now for Spring 13. I just finished our Spring digital catalog (if you made it this far into this email you deserve a sneak peak!) So please tell your local athletic boutiques to get on board now to help me make it happen as $200K is going to take a lot of excitement to pull together!
Please share your photos of your kits with us and tell your friends to email me if they want one as they are now for sale only direct.
Thanks again for joining me on this wild ride. I hope to one day look back and laugh at this all but for now it is a complete pain in the "Bloomer". ;)
Smile and Enjoy the Ride,
Hello Lovely Backers!
Well, we have been BUSY little bees over here at My Alibi Headquarters! The first shipments are going out today with Bloomers, Tshirts, postcards, Stickers and Earrings on their way! Just to clarify, the Jersey and Spandex Short Kits are due to arrive the second week of July so we will get them out promptly then. If you had a combination of these items and Bloomers (or anything else), you will get two packages from us (so don't be alarmed if not everything you ordered is in the first package).
We have been getting A LOT of questions about sizing on the Italian Spandex Kits. I am happy to exchange them if you get the wrong size, just PLEASE leave the tags on and don't wear them on a ride until you get the right fit. They are Italian so run a bit smaller so my recommendation if you are not sure is to order a size up. IF YOU LIVE IN DES MOINES: The day they arrive, I will send out an invite to stop by and try them on. Otherwise, I will send an update once we get them on a few women, so you can have the chance to adjust your size if you are still not sure. (I customized them to fit well, so we want you to be super happy with the fit!)
Please take a moment to vote for My Alibi Clothing on www.missionsmallbusiness.com. It's easy and free and could help us get the rest of the collection out by Spring 2013!
We can't wait to hear all of your stories of the great outfits you are wearing with your new Bloomers so be sure to send us your stories and photos! (and write reviews on Amazon.com and REI.com as you don't have to buy them there to review them)
Smile and enjoy the Ride,
seconds to go
Pledge $8 or moreYou selected
Show your support with a My Alibi Sticker and get 5 snail mail postcards to invite your friends out for a ride with you. (sure to add a smile to anyone's day)Estimated delivery:
Pledge $28 or moreYou selected
Wear the Sexy My Alibi logo on a flattering Bella Tshirt (or guys we have American Apparel too) . We'll throw in a sticker and 5 Postcard.Estimated delivery:
Pledge $48 or moreYou selected
3 backers Limited (17 left of 20)
Get a limited addition My Alibi Earrings along with 2 stickers, and 10 postcards.Estimated delivery:
Pledge $80 or moreYou selected
Get your Bloomers in either Tangerine or Pomegranate plus 2 stickers, and 10 postcards (shipping included).Estimated delivery:
Pledge $88 or moreYou selected
11 backers Limited (29 left of 40)
Just the Jersey. This is no ordinary jersey as I worked with the worlds top maker of lycra bike jerseys and created this My Alibi exclusive Logo Jersey. This is designed to put some miles in! RAGBRAI? Century? you name it! Please email us with your size ASAP! (ok we will throw in a sticker and some postcards too).Estimated delivery:
Pledge $108 or moreYou selected
Get your Bloomers in either Tangerine or Pomegranate and a Tshirt plus 2 stickers and 10 Postcards. (shipping included)Estimated delivery:
Pledge $128 or moreYou selected
6 backers Limited (4 left of 10)
Get your Bloomers in either Tangerine or Pomegranate plus Earrings, 2 stickers, and 10 postcards (shipping included).Estimated delivery:
Pledge $158 or moreYou selected
2 backers Limited (8 left of 10)
We went back into the closet for this reward and found just a few of 1st production My Alibi Bloomers that were made in Italy with ProRacing chamois (MSRP $125!!) sorry only a limited number sizes 6,8,10 available so email us your size preference. This package also includes a Tshirt, sticker and 5 postcards.Estimated delivery:
Pledge $180 or moreYou selected
The RAGBRAI Kit includes top of the line feminine cut Jersey and padded shorts plus Tshirt stickers and postcards for your summer biking adventures.Estimated delivery:
Pledge $188 or moreYou selected
6 backers Limited (34 left of 40)
Bonus Pledge. Since you want the Bloomers and missing out on the Jersey is unthinkable, it is necessary to create this bonus reward where you get both PLUS a Bonus Tshirt. (Stickers and Postcards included too).Estimated delivery:
Pledge $250 or moreYou selected
Spring 2013 Pick. Since you believe in My Alibi you are willing to wait for the new line. Get a My Alibi Tshirt and Necklace now and credit of $200 towards your Spring 2013 selection.Estimated delivery:
Pledge $260 or moreYou selected
The Jersey and Shorts full Sexy Spandex Kit PLUS the Bloomers in Pomegrante or Tangerine OR the Original Premium Italian Bloomers in Chocolate or bubblegum. Of course, stickers and Postcards too!Estimated delivery:
Pledge $500 or moreYou selected
Now and Later Rewards. This package will get you, the Jersey and shorts, a pair of Bloomers, a Tshirt, sticker, 10 postcards and credit of $200 towards your Spring 2013 selection.Estimated delivery:
Pledge $800 or moreYou selected
Name your Reward. Don't see the combination you are looking for? We want to make this easy for you to get what you want, choose your selection based on MSRP up to value of your contribution (less S&H).Estimated delivery:
Pledge $1,000 or moreYou selected
Retailers jump on board! Your ready to showcase the Bloomers in your store now! This level of reward will give you a wholesale selection of Bloomers this summer (can be used in combination with Tshirts and Jerseys)Estimated delivery:
Pledge $2,000 or moreYou selected
0 backers Limited (1 left of 1)
So for the 2007 Sea Otter Classic, I hand painted a flag of the My Alibi logo and the crazy wind boutiqued it. I have been planning for years to turn it into a collectable work of art. I will do it just for you! (to get an idea of my fine art http://abigaildurkee.wordpress.com/)Estimated delivery:
Pledge $5,000 or moreYou selected
Retailers with Patience~ You know your customers and they are waiting for comfort and style of the Spring 2013 My Alibi Clothing line. Your contribution at this level will assure you to be the first to be able to offer these products in your store. (Value based on wholesale order less S&H). Thanks for believing in Biking in Style!Estimated delivery:
Pledge $10,000 or moreYou selected
0 backers Limited (5 left of 5)
My Alibi Angel Package. You just want to see it happen. Choose your rewards (up to $1000 MSRP value) PLUS we will come to your town and gather your ladies together for a special focus group. We'll find out what your community specific needs are and design a product just for you! (Must be reasonable proximity for Summer 2013 Trunk Show tour).Estimated delivery:
- (30 days)